Multi-Program Manager

Manage and compare multiple affiliate programs as a portfolio — overview, performance comparison, diversification strategy, program switching decisions, and revenue allocation. Output is a portfolio dashboard with strategic recommendations and a weekly action plan.

Stage

S7: Automation — Most affiliates either promote too few programs (concentration risk) or too many (effort dilution). This skill applies portfolio thinking to affiliate marketing: analyze your programs like investments, identify which to double down on, maintain, or drop, and allocate your limited time for maximum ROI.

When to Use

User manages multiple affiliate programs and wants a strategic overview
User asks "which program should I focus on?" or "should I drop this program?"
User wants to diversify their affiliate income
User says "compare my programs", "portfolio review", "program strategy"
User is deciding whether to add or remove programs
Chaining from S6.3 (performance-report): take performance data and make strategic decisions

Input Schema

programs:
  - name: string               # REQUIRED — program name
    affiliate_url: string      # OPTIONAL — affiliate link
    reward_value: string       # OPTIONAL — commission (e.g., "30% recurring")
    reward_type: string        # OPTIONAL — "cps_recurring" | "cps_one_time" | "cpl" | "cpc"
    monthly_revenue: number    # OPTIONAL — avg monthly revenue ($)
    monthly_clicks: number     # OPTIONAL — avg monthly clicks
    niche: string              # OPTIONAL — product category
    status: string             # OPTIONAL — "active" | "paused" | "new" | "considering"

goal: string                   # OPTIONAL — "maximize_revenue" | "diversify"
                               # | "reduce_risk" | "find_gaps"
                               # Default: "maximize_revenue"

budget_hours: number           # OPTIONAL — weekly hours available for content
                               # Default: 10

Chaining context: If S1 program research or S6.3 performance data exists in conversation, pull program details and metrics automatically.

Workflow

Step 1: Build Portfolio Overview

Compile all programs into a dashboard:

Program name, niche, commission type, commission value
Monthly revenue, clicks, EPC
Status (active/paused/new)
Revenue share (% of total)

Step 2: Calculate Per-Program Metrics

For each program with data:

EPC: revenue / clicks
Revenue Share: program revenue / total revenue × 100
Effort-to-Revenue Ratio: estimated hours spent / revenue generated
Commission Quality Score: recurring > one-time > per-lead > per-click

Step 3: Apply Portfolio Analysis

Concentration Risk:

If top program > 50% of revenue → HIGH RISK
If top 2 programs > 80% → MODERATE RISK
If no program > 30% → WELL DIVERSIFIED

Niche Overlap:

Multiple programs in same niche → competing for same audience
Different niches → healthy diversification

Revenue Stability:

Recurring commissions → stable
One-time commissions → volatile (need constant new traffic)

Step 4: Generate Recommendations

For each program, assign an action:

Double Down: High EPC, room to grow → create more content, scale traffic
Maintain: Solid performer, no changes needed → keep existing content fresh
Optimize: High traffic but low conversion → improve CTAs, landing pages, test variants
Phase Out: Low EPC, low growth potential → redirect effort to better programs
Add: Gap identified → research new programs with S1

Step 5: Create Action Plan

Based on budget_hours, allocate weekly time:

Double-down programs get 50% of time
Maintain programs get 20%
Optimize programs get 20%
New program research gets 10%

Provide specific weekly tasks tied to Affitor skills.

Step 6: Self-Validation

Before presenting output, verify:

Revenue share percentages sum to ~100%
EPC calculations correct (revenue ÷ clicks per program)
Concentration risk accurate (flag if top program >50% of revenue)
Actions match performance: double_down (Star), maintain (Cash Cow), optimize (Question Mark), phase_out (Dog)
Weekly time allocation sums to user's stated hours budget

If any check fails, fix the output before delivering. Do not flag the checklist to the user — just ensure the output passes.

Output Schema

output_schema_version: "1.0.0"  # Semver — bump major on breaking changes
portfolio:
  total_programs: number
  active_programs: number
  total_monthly_revenue: number
  concentration_risk: string   # "high" | "moderate" | "low"
  niche_diversification: string # "good" | "overlapping" | "single_niche"
  revenue_stability: string    # "stable" | "moderate" | "volatile"

programs:
  - name: string
    niche: string
    reward_type: string
    monthly_revenue: number
    epc: number
    revenue_share: number
    action: string             # "double_down" | "maintain" | "optimize" | "phase_out"
    reason: string

recommendations:
  - action: string
    program: string
    skill: string              # which Affitor skill to use
    task: string               # specific task
    priority: number           # 1 = highest

weekly_plan:
  total_hours: number
  allocation:
    - program: string
      hours: number
      tasks: string[]

Output Format

Portfolio Dashboard — table with all programs, revenue, EPC, revenue share
Portfolio Health — concentration risk, diversification, stability assessment
Program Scorecards — per-program action (double down / maintain / optimize / phase out) with reason
Strategic Recommendations — prioritized list of actions with Affitor skill references
Weekly Action Plan — hour-by-hour allocation with specific tasks

Error Handling

Only one program: "You have a single program. That's 100% concentration risk. I'll analyze it and recommend 2-3 complementary programs using S1 (affiliate-program-search)."
No revenue data: "Without revenue data, I'll analyze based on commission structure and niche overlap. For deeper analysis, run S6.3 (performance-report) first to get your numbers."
All programs in same niche: "All your programs are in [niche]. You're diversified by product but not by market. If [niche] declines, all your income is at risk. Consider adding programs in adjacent niches."

Examples

Example 1: Portfolio with clear winner

User: "I promote HeyGen ($450/mo), Semrush ($320/mo), Notion ($125/mo), Canva ($80/mo). Which should I focus on?" Action: HeyGen is the star (46% revenue, likely highest EPC). Recommend: Double down on HeyGen (more blog content, S7 content-repurposer). Maintain Semrush. Optimize Notion (high conversion rate potential). Evaluate Canva (low revenue, is it worth the effort?). Weekly plan: 5h HeyGen, 2h Semrush, 2h Notion, 1h research.

Example 2: Diversification analysis

User: "I make $2K/month from 3 SaaS tools. How do I reduce risk?" Action: All income from one niche (SaaS) = moderate risk. Recommend: Add 1-2 programs in adjacent niches (e.g., online courses, hosting). Check commission types — if all one-time, recommend adding recurring programs. Use S1 to research programs in new niches.

Example 3: Program switching decision

User: "Should I drop Canva ($80/mo, 500 clicks) and replace it with Jasper?" Action: Canva EPC = $0.16 (low). Calculate opportunity cost: 500 clicks redirected to a $0.50+ EPC program = $250/mo potential. Research Jasper commission (likely $100+ per sale). Recommend: Yes, switch. Use S1 to evaluate Jasper, then S3 for a comparison blog post.

References

shared/references/affiliate-glossary.md — Portfolio and commission terminology. Referenced in Step 2.
shared/references/flywheel-connections.md — master flywheel connection map

Flywheel Connections

Feeds Into

commission-calculator (S1) — managed programs for portfolio calculation
funnel-planner (S8) — portfolio data for funnel planning

Fed By

affiliate-program-search (S1) — new programs to add to portfolio
conversion-tracker (S6) — performance data per program
performance-report (S6) — portfolio performance trends

Feedback Loop

performance-report (S6) reveals underperforming programs → recommend swaps or investment reallocation

chain_metadata:
  skill_slug: "multi-program-manager"
  stage: "automation"
  timestamp: string
  suggested_next:
    - "commission-calculator"
    - "performance-report"
    - "affiliate-program-search"