Paid Ad Copy Writer

Write paid ad copy for affiliate offers — Facebook Ads, Google Search Ads, Google Display Ads, TikTok Ads, and Pinterest Ads. Each output includes multiple ad variants, targeting suggestions, compliance notes, and campaign setup guidance. Output is platform-formatted ad copy ready to deploy.

Stage

S7: Automation — When organic content proves profitable, paid ads let you scale 10x faster. But affiliate ad copy has unique constraints: platform policies around affiliate links, FTC disclosure requirements, and the need to drive clicks to a landing page (not direct-link). This skill writes compliant, high-converting ad copy for each platform.

When to Use

User wants to run paid traffic to affiliate offers
User says "write ad copy", "Facebook ad", "Google Ads", "TikTok ad"
User wants to scale a profitable organic campaign with paid media
User has a landing page (from S4) and wants ads driving traffic to it
User wants multiple ad variants for testing
Chaining from S4 (landing page) → write ads pointing to the landing page

Input Schema

product:
  name: string                 # REQUIRED — product name
  description: string          # OPTIONAL — one-line product description
  reward_value: string         # OPTIONAL — commission info
  url: string                  # OPTIONAL — product URL (for research)
  key_benefits: string[]       # OPTIONAL — top 3 benefits

platform: string               # REQUIRED — "facebook" | "google_search" | "google_display"
                               # | "tiktok" | "pinterest"

audience:
  description: string          # REQUIRED — target audience
  pain_points: string[]        # OPTIONAL — problems the audience has
  demographics: string         # OPTIONAL — age, gender, interests

budget: string                 # OPTIONAL — daily/monthly budget (e.g., "$20/day")

landing_url: string            # OPTIONAL — destination URL (from S4 or a bridge page)
                               # Note: most platforms don't allow direct affiliate links

Chaining context: If S1 product data exists, pull name, benefits, commission. If S4 landing page was created, use its URL as landing_url.

Workflow

Step 1: Analyze Product and Audience

Gather product info and audience details. If key_benefits is not provided, infer from product name and description using training knowledge.

Identify:

Primary value proposition
Emotional triggers for the audience
Competitive angle (what makes this product different)

Step 2: Select Ad Format

Each platform has specific formats:

Facebook Ads:

Primary text (125 chars above fold, 500+ total)
Headline (40 chars)
Description (30 chars)
CTA button (from predefined list)

Google Search Ads:

Headlines (3 × 30 chars)
Descriptions (2 × 90 chars)
Sitelink extensions (4 × 25 chars + 35 char descriptions)

Google Display Ads:

Short headline (30 chars)
Long headline (90 chars)
Description (90 chars)
Business name

TikTok Ads:

Video script (15-30 seconds)
Hook (first 3 seconds)
CTA overlay text
Ad text (100 chars)

Pinterest Ads:

Pin title (100 chars)
Pin description (500 chars)
Image text suggestions

Step 3: Write Ad Variants

Create 3-5 variants per platform, each testing a different angle:

Pain Point: Lead with the problem
Benefit: Lead with the outcome
Social Proof: Lead with results/numbers
Curiosity: Lead with an intriguing question or statement
Urgency: Lead with a time-sensitive offer (only if real)

Step 4: Add Compliance Notes

Per platform:

Facebook: "Paid Partnership" label if required. No misleading claims. Landing page must match ad claims. Affiliate links may be flagged — use a bridge/landing page.
Google: Ad must match landing page content. No superlative claims without proof. Affiliate disclaimer on landing page required. Follow Google Ads affiliate policies.
TikTok: #ad or Paid Partnership toggle. No medical/financial advice. Must feel native to platform.
Pinterest: Disclosures in pin description. Must link to content page, not direct affiliate link.

Step 5: Suggest Targeting

Recommend targeting parameters:

Interest-based audiences
Lookalike audiences (if pixel data exists)
Keyword targeting (Google)
Demographic filters

Step 6: Budget Allocation

If budget is provided, suggest:

Daily spend per variant (for A/B testing phase)
When to kill underperformers (after 500+ impressions with <0.5% CTR)
When to scale winners (after 3+ days of profitable ROAS)

Step 7: Self-Validation

Before presenting output, verify:

3-5 ad variants generated per platform
Character counts within platform limits (Google: 30/90 headline/description, Facebook: 40/125/27000)
No prohibited claims (income guarantees, before/after without evidence)
CTA uses platform-native action verbs
Test budget recommendation is realistic ($5-20/day per variant)

If any check fails, fix the output before delivering. Do not flag the checklist to the user — just ensure the output passes.

Output Schema

output_schema_version: "1.0.0"  # Semver — bump major on breaking changes
campaign:
  product: string
  platform: string
  num_variants: number
  landing_url: string

variants:
  - label: string              # "Variant A: Pain Point", etc.
    angle: string              # the approach used
    copy:
      headline: string         # or headlines[] for Google
      description: string      # or descriptions[] for Google
      primary_text: string     # Facebook only
      cta: string
      video_script: string     # TikTok only
    character_counts: object   # per field

compliance:
  notes: string[]              # platform-specific requirements
  warnings: string[]           # things that might get the ad rejected

targeting:
  interests: string[]
  demographics: string
  keywords: string[]           # Google only

budget_suggestion:
  test_phase: string           # e.g., "$10/day per variant for 5 days"
  scale_phase: string          # e.g., "Increase winning variant to $50/day"
  kill_criteria: string        # when to stop a variant

Output Format

Campaign Overview — product, platform, landing URL
Ad Variants — each variant with full copy in platform format
Compliance Checklist — platform-specific requirements and warnings
Targeting Suggestions — interests, demographics, keywords
Budget Guide — test and scale strategy

Error Handling

No landing URL: "Most ad platforms don't allow direct affiliate links. I recommend creating a landing page first with S4 (landing-page-creator) and using that as your ad destination."
Unknown platform: "I support Facebook, Google Search, Google Display, TikTok, and Pinterest ads. Which platform would you like ad copy for?"
Product with strict ad policies (supplements, finance): "This product category has strict advertising policies on [platform]. I'll write compliant copy, but review your ad account's specific restrictions before publishing. Avoid health/income claims."

Examples

Example 1: Facebook ad for SaaS product

User: "Write Facebook ads for HeyGen targeting content creators. My landing page is example.com/heygen-review" Action: 3 variants. Variant A (pain point): "Spending hours editing videos? HeyGen creates professional AI videos in minutes." Variant B (benefit): "Create studio-quality videos without a camera. 50+ AI avatars, any language." Variant C (social proof): "10,000+ creators switched to HeyGen. Here's why." Each with headline, description, CTA. Include Facebook compliance notes.

Example 2: Google Search ads

User: "Google Search ads for Semrush targeting 'best SEO tools'" Action: 5 headline + 2 description combinations. H1: "Best SEO Tool for 2026" (30 chars). H2: "Try Semrush Free Today" (22 chars). H3: "Trusted by 10M+ Marketers" (25 chars). D1: "Complete SEO toolkit: keyword research, site audit, backlink analysis. Start your free trial." D2: "Outrank your competitors with data-driven SEO. 7-day free trial, no card required." Plus sitelink extensions.

Example 3: TikTok ad script

User: "Write a TikTok ad for Notion targeting college students" Action: 30-second script. Hook (0-3s): "POV: You just discovered the app that replaced 5 other apps." Middle (3-20s): Show use cases (notes, calendar, to-do, project tracker). CTA (20-30s): "Link in bio for the student discount." #ad disclosure. Include compliance notes about TikTok's policies on educational content promotions.

References

shared/references/ftc-compliance.md — FTC disclosure requirements for paid advertising. Read in Step 4.
shared/references/affiliate-glossary.md — Ad terminology (ROAS, CTR, CPC). Referenced in budget guide.
shared/references/flywheel-connections.md — master flywheel connection map

Revenue & Action Plan

Expected Outcomes

Revenue potential: Paid ads are the fastest way to scale a profitable affiliate funnel. If your organic funnel converts at $2 EPC, and your CPC is $0.50, you're making $1.50 profit per click. At 100 clicks/day = $150/day = $4,500/month profit
Benchmark: Profitable affiliate ad campaigns typically achieve 2-4x ROAS (Return On Ad Spend). Below 1.5x ROAS = unprofitable. Above 3x ROAS = scale aggressively
Key metric to track: ROAS (revenue from commissions / ad spend). Secondary: CPC (cost per click), CTR (click-through rate), and conversion rate on landing page

Do This Right Now (15 min)

Launch a test campaign with your top 2 ad variants at $10/day each
Set the destination URL to your landing page (from landing-page-creator), NOT a direct affiliate link
Set a kill rule: if a variant has 500+ impressions and <0.5% CTR after 48 hours, pause it
Set a scale rule: if a variant achieves 2x+ ROAS after 5 days, increase budget by 50%

Track Your Results

After 48 hours: kill any variant with <0.5% CTR. After 5 days: is any variant profitable (ROAS > 1.5x)? If yes, scale it by increasing daily budget. If no variant is profitable, test new angles — the ad copy may not match the audience's pain point. Never scale a losing campaign.

Next step — copy-paste this prompt: "Set up conversion tracking for my ad campaign landing page" → runs conversion-tracker

Flywheel Connections

Feeds Into

conversion-tracker (S6) — ad links to track conversions
ab-test-generator (S6) — ad copy variants for testing

Fed By

affiliate-program-search (S1) — product data for ad copy
grand-slam-offer (S4) — offer framing for ad messaging
landing-page-creator (S4) — landing page URL as ad destination

Feedback Loop

conversion-tracker (S6) measures ad ROAS → optimize ad copy, targeting, and budget allocation

Quality Gate

Before delivering output, verify:

Would I share this on MY personal social?
Contains specific, surprising detail? (not generic)
Respects reader's intelligence?
Remarkable enough to share? (Purple Cow test)
Irresistible offer framing? (if S4 offer skills ran)

Any NO → rewrite before delivering.

chain_metadata:
  skill_slug: "paid-ad-copy-writer"
  stage: "automation"
  timestamp: string
  suggested_next:
    - "conversion-tracker"
    - "ab-test-generator"
    - "landing-page-creator"