bmad-idea
bmad-idea
Use bmad-idea when the job is shaping an idea before the team commits to
PRDs, architecture, or implementation. Keep the entrypoint focused on choosing
the right creative lane and the next command. Push command catalogs, persona
detail, and method inventories into supporting references.
When to use this skill
- Brainstorm new concepts, variations, or option sets before narrowing scope
- Run design thinking for user-centered reframing, empathy work, or prototype direction
- Explore innovation strategy, differentiation, JTBD framing, or business-model options
- Diagnose a messy problem before roadmap or implementation planning
- Turn a concept into a narrative, pitch, or product story
- Combine multiple creative lanes only when the user truly needs a broader "creative squad" pass
Use a different skill instead when:
- the user already needs phased delivery, artifact progression, or BMAD status:
use
bmad - the user wants a specific doc, backlog, or implementation plan more than ideation: use a narrower planning or writing skill
- the user is already executing work across agents: use an execution workflow
such as
omg,omc,omx, orteam
Instructions
Step 1: Classify the creative job before naming commands
Sort the request into one primary lane:
- brainstorming: widen the option space, generate directions, remix concepts
- design-thinking: center users, workflows, empathy, prototypes, or testing
- innovation-strategy: identify market gaps, moats, positioning, or business models
- problem-solving: diagnose root causes, system constraints, or repeated blockers
- storytelling: package the idea into a pitch, narrative, or messaging arc
- multi-lane: use only when the request clearly needs several of the above in one pass
Do not dump all CIS workflows before the main lane is clear.
Step 2: Choose the lightest workflow that fits
Route directly:
- brainstorming ->
bmad-cis-brainstormingor/cis-brainstorm - design-thinking ->
bmad-cis-design-thinkingor/cis-design-thinking - innovation-strategy ->
bmad-cis-innovation-strategyor/cis-innovation-strategy - problem-solving ->
bmad-cis-problem-solvingor/cis-problem-solving - storytelling ->
bmad-cis-storytellingor/cis-storytelling - multi-lane ->
creative squad
If the user wants to keep talking to one specialist rather than run the whole
workflow, load the matching /cis-agent-* surface from
references/workflow-map.md.
Step 3: Load only the supporting detail you need
Use progressive disclosure:
references/workflow-map.mdfor commands, direct agent loading, output shapes, and when to usecreative squadreferences/agent-profiles.mdfor persona fit, methods, and visual-tool notes when those details actually matter to the response
Keep the main skill compact instead of re-expanding every workflow catalog inline.
Step 4: Preserve the boundary between ideation and delivery
Use bmad-idea to shape what should happen next, not to force structured
delivery too early:
- if the user is still forming the concept, stay here
- if the user now needs PRDs, architecture, sprint planning, or workflow
status, route back to
bmad - if the user needs implementation execution, hand off to the appropriate execution workflow rather than keeping everything in CIS
Step 5: Verify the creative lane actually fits
Before claiming success, prove that:
- the chosen lane matches the user's immediate job
- the response names the relevant command or specialist instead of the whole suite
- the expected output shape is clear enough for the next step
- the answer did not accidentally collapse back into generic BMAD phase routing
Examples
Example 1: Brainstorm before specs
Input:
Brainstorm three directions for a habit-tracking app before we commit to specs.
Expected shape:
- treats this as ideation rather than structured delivery
- routes to brainstorming instead of the full BMAD phase path
- names Carson or the brainstorming command as the next move
Example 2: Use design thinking for a user flow
Input:
We need empathy mapping and quick prototype directions for our onboarding flow.
Expected shape:
- identifies this as design-thinking work
- routes to Maya or the design-thinking command
- stays focused on user framing instead of dumping the whole CIS catalog
Example 3: Diagnose before roadmapping
Input:
Players love the core loop but churn after day 2. Diagnose the problem before we write a roadmap.
Expected shape:
- treats the request as diagnosis and constraint discovery
- routes to Dr. Quinn or the problem-solving workflow
- avoids jumping straight to solutioning or roadmap planning
Example 4: Hand off once ideation is done
Input:
We already shaped the idea. Which BMAD phase should come next?
Expected shape:
- recognizes that the job has moved from ideation into structured delivery
- routes the request back to
bmad - avoids keeping the user inside the creative suite unnecessarily
Best practices
- Pick one primary creative lane before listing commands
- Default to the narrowest useful workflow, not
creative squad - Keep ideation work distinct from BMAD phase routing and implementation
- Load agent profiles or command maps only when the extra detail is needed
- Prefer user-facing outcomes over method-dump answers
- Route back to
bmadonce the idea is ready for structured delivery - Keep the entrypoint compact and move catalog detail into references
References
references/workflow-map.mdreferences/agent-profiles.md- BMAD Creative Intelligence docs
- BMAD v6 Alpha overview
- Creative Intelligence upstream module