PM-Skills — AI OS for Product Managers

"65 skills, 36 commands, 8 plugins — encoding the best PM frameworks into AI."

PM-Skills is an AI operating system for product managers built as Claude Code plugins. It encodes the best PM methodologies from Teresa Torres (Opportunity Solution Trees), Marty Cagan (SVPG), Alberto Savoia (Pretotyping), and other thought leaders into structured AI skills ready to drive real product work.

When to use this skill

• Writing user stories, PRDs, or product specs from scratch
• Running product discovery (opportunity mapping, assumption testing)
• Defining product strategy (north star, vision, OKRs)
• Planning and executing go-to-market launches
• Conducting market research and competitive analysis
• Setting up sprint planning, backlog grooming, or retrospectives
• Analyzing data to extract product insights
• Pretotyping and validating ideas before building

8 Plugins

Plugin	Skills	Core Focus
pm-product-discovery	13 skills	Teresa Torres OST, opportunity mapping, assumption testing
pm-product-strategy	12 skills	Vision, north star, OKRs, business model, competitive moat
pm-execution	15 skills	PRD writing, user stories, sprint planning, backlog grooming
pm-market-research	7 skills	Customer interviews, JTBD, competitive analysis, persona creation
pm-data-analytics	3 skills	Metrics framework, funnel analysis, A/B testing guide
pm-go-to-market	6 skills	Launch planning, positioning, pricing, channel strategy
pm-marketing-growth	5 skills	Growth loops, retention frameworks, activation playbook
pm-toolkit	4 skills	Stakeholder communication, meeting facilitation, PM templates

Instructions

Invoke this skill by mentioning a PM task or using any of the slash commands below. The skill routes your request to the appropriate plugin and framework automatically.

1. Describe your product challenge in natural language, or use a slash command directly.
2. The skill selects the relevant PM framework (OST, JTBD, Pretotyping, etc.) and guides you through it.
3. Output is structured and ready to paste into Notion, Jira, or your doc tool of choice.

Start with /discover for new features, /write-prd for specs, or /north-star for strategy.

Installation

Option A: Claude Marketplace (recommended)

# Step 1: Add the skill collection
claude plugin marketplace add phuryn/pm-skills

# Step 2: Install individual plugins (repeat for each you need)
claude plugin install pm-product-discovery@pm-skills
claude plugin install pm-product-strategy@pm-skills
claude plugin install pm-execution@pm-skills
claude plugin install pm-market-research@pm-skills
claude plugin install pm-data-analytics@pm-skills
claude plugin install pm-go-to-market@pm-skills
claude plugin install pm-marketing-growth@pm-skills
claude plugin install pm-toolkit@pm-skills

# Step 3: Verify installation
claude plugin list

Option B: Manual installation

# Clone the repository
git clone https://github.com/phuryn/pm-skills
cd pm-skills

# Copy SKILL.md files to Claude's skills directory
# (adjust path to your Claude Code skills directory)
cp -r plugins/pm-product-discovery ~/.claude/skills/
cp -r plugins/pm-product-strategy ~/.claude/skills/
cp -r plugins/pm-execution ~/.claude/skills/
cp -r plugins/pm-market-research ~/.claude/skills/
cp -r plugins/pm-data-analytics ~/.claude/skills/
cp -r plugins/pm-go-to-market ~/.claude/skills/
cp -r plugins/pm-marketing-growth ~/.claude/skills/
cp -r plugins/pm-toolkit ~/.claude/skills/

Quick Start

# Run a key command directly
/discover          # Start opportunity mapping with Teresa Torres OST
/write-prd         # Generate a structured PRD
/north-star        # Define your product's north star metric
/strategy          # Build product strategy framework
/plan-launch       # Create a go-to-market launch plan
/sprint            # Plan current sprint
/write-stories     # Convert features into user stories
/business-model    # Map business model canvas

Key Commands by Plugin

pm-product-discovery

/discover                # Opportunity solution tree mapping
/map-assumptions         # Assumption mapping and testing
/run-experiment          # Design assumption experiment
/interview-guide         # Generate customer interview guide
/jobs-to-be-done         # JTBD framework analysis
/opportunity-score       # Score and prioritize opportunities

pm-product-strategy

/north-star              # Define north star metric + input metrics
/vision                  # Write product vision statement
/strategy                # Build strategic pillars and bets
/okrs                    # Generate product OKRs
/business-model          # Business model canvas
/competitive-moat        # Define defensibility and moat

pm-execution

/write-prd               # Full PRD with context, goals, requirements
/write-stories           # User stories with acceptance criteria
/sprint                  # Sprint planning with capacity
/backlog                 # Backlog prioritization (RICE/ICE)
/roadmap                 # Quarterly roadmap creation
/retro                   # Sprint retrospective facilitation

pm-market-research

/persona                 # Create detailed user persona
/competitive-analysis    # Competitor feature/positioning analysis
/market-sizing           # TAM/SAM/SOM calculation
/survey                  # Customer survey design

pm-data-analytics

/metrics-framework       # Define product metrics hierarchy
/funnel-analysis         # Conversion funnel mapping
/ab-test-guide           # A/B test design and analysis guide

pm-go-to-market

/plan-launch             # Full GTM launch plan
/positioning             # Product positioning statement
/pricing                 # Pricing strategy framework
/channel-strategy        # Distribution channel selection

pm-marketing-growth

/growth-loops            # Identify viral/retention growth loops
/retention-playbook      # D1/D7/D30 retention framework
/activation              # User activation journey design

pm-toolkit

/stakeholder-update      # Structured stakeholder communication
/meeting-agenda          # PM meeting agenda templates
/pm-templates            # Access PM template library

Core Frameworks Encoded

Opportunity Solution Tree (Teresa Torres)

PM-Skills encodes Teresa Torres's continuous discovery framework:

1. Desired Outcome → Define the north star and business outcome
2. Opportunities → Map customer problems, needs, desires (the "why")
3. Solutions → Brainstorm solutions per opportunity (the "what")
4. Experiments → Design assumption tests (the "how to validate")

Use /discover to start the tree interactively.

Inspired / Empowered (Marty Cagan)

Strategy and execution principles from SVPG:

• Outcome-based roadmaps, not feature lists
• Product trio: PM + Designer + Engineer in discovery
• Distinguish discovery risk from delivery risk

Pretotyping (Alberto Savoia)

Validate demand before building:

• Use /run-experiment to design lightweight experiments
• Mechanical Turk, Impersonator, Pretend-to-Own patterns
• "Make sure you are building the right IT before you build IT right"

Workflow Example: New Feature Discovery

# 1. Start opportunity mapping
/discover "reduce user churn"

# 2. Run customer interviews to validate opportunities
/interview-guide "churned users"

# 3. Score and prioritize the best opportunity
/opportunity-score

# 4. Design assumption tests before building
/run-experiment "users want async collaboration"

# 5. Write the PRD once assumptions are validated
/write-prd "async collaboration feature"

# 6. Break into user stories
/write-stories

# 7. Plan the sprint
/sprint

Best practices

• Discovery before execution: Always run /discover before writing PRDs
• JTBD framing: Frame requirements with /jobs-to-be-done to stay customer-centric
• Assumption-first: Use /map-assumptions to surface risks before committing
• Outcome-based roadmap: Define /north-star before building /roadmap
• Continuous discovery: Schedule /interview-guide regularly, not just at project start

Framework Selection Guide

Situation	Recommended Command	Framework
"What should we build?"	/discover	Teresa Torres OST
"Is there demand for this?"	/run-experiment	Alberto Savoia Pretotyping
"How do we measure success?"	/north-star	Marty Cagan North Star
"What's the business model?"	/business-model	Business Model Canvas
"How do we grow?"	/growth-loops	Growth Loops
"What are customers doing?"	/jobs-to-be-done	JTBD (Moesta)
"What are our risks?"	/map-assumptions	Assumption Mapping

References

• Source repository: https://github.com/phuryn/pm-skills
• Teresa Torres — Continuous Discovery Habits: https://www.producttalk.org
• Marty Cagan — SVPG Inspired/Empowered: https://www.svpg.com
• Alberto Savoia — Pretotyping: https://www.pretotyping.org