Marketing Skills System — $1M-5M ARR SaaS

Overview

17 interconnected skills covering every aspect of SaaS marketing, sequenced by dependency and designed for AI-assisted execution with 1-3 person teams. Includes a healthcare vertical overlay for healthtech B2B2C companies.

Skill Map

LAYER 0 — FOUNDATION (sequential)
  conducting-customer-research → defining-icp-segmentation

LAYER 1 — STRATEGIC CORE (parallel)
  gathering-competitive-intel ║ building-positioning-messaging

LAYER 2 — STRATEGIC PLANNING (parallel)
  designing-gtm-strategy ║ developing-brand-strategy ║ planning-marketing-budget

LAYER 3 — EXECUTION SYSTEMS (parallel)
  running-content-engine ║ optimizing-geo-visibility ║ creating-sales-enablement ║ executing-launch-playbook

LAYER 4 — GROWTH & OPTIMIZATION (parallel)
  reducing-cac ║ accelerating-pipeline ║ growing-nrr

LAYER 5 — INFRASTRUCTURE (parallel)
  tracking-marketing-metrics ║ managing-marketing-ops

VERTICAL OVERLAY (apply alongside any layer)
  marketing-healthcare-vertical

Quick Lookup by Outcome

Business Outcome	Key Metric	Primary Skill	Supporting Skills
Lower CAC	CAC by channel	reducing-cac	conducting-customer-research, building-positioning-messaging, developing-brand-strategy, running-content-engine, optimizing-geo-visibility
Shorten Sales Cycle	Days in pipeline	creating-sales-enablement, accelerating-pipeline	gathering-competitive-intel, building-positioning-messaging
Increase NRR	NRR %	growing-nrr	conducting-customer-research, running-content-engine
Pipeline Velocity	Velocity score	accelerating-pipeline	defining-icp-segmentation, designing-gtm-strategy, creating-sales-enablement
Reduce Time-to-Launch	Days to launch	executing-launch-playbook	gathering-competitive-intel, building-positioning-messaging, running-content-engine
AI Share-of-Voice	Citation share	optimizing-geo-visibility	developing-brand-strategy, running-content-engine
Improve Win Rate	Win rate %	gathering-competitive-intel, creating-sales-enablement	conducting-customer-research, accelerating-pipeline
Healthcare GTM	Pilot conversion, adoption rate	marketing-healthcare-vertical	conducting-customer-research, building-positioning-messaging, designing-gtm-strategy, running-content-engine

How to Use

Starting from scratch: Execute Layer 0 → 1 → 2 → 3 → 4 → 5. Sequential within Layer 0, parallel within all other layers.

Optimizing existing marketing: Find your target outcome above, check upstream dependencies, fill gaps first.

Each skill has: SKILL.md (concise overview, <500 words) + workflow.md (detailed execution guide with templates). Vertical overlays (like marketing-healthcare-vertical) also include a references/ subdirectory with deep-dive documents.

Marketing healthtech B2B2C? Apply marketing-healthcare-vertical alongside every other skill — it adapts the entire system for healthcare buyers, compliance, channels, and the B2B2C value chain.

Design Principles