create-client-package

Package all GTM work for a client into a structured local delivery package with dated .md files and Google Sheets. Reads the client's workspace folder and builds a navigable directory of deliverables.

Inputs

Input	Required	Default	Description
client_name	Yes	--	Client folder name under `clients/` (e.g., `truewind`)
date	No	today's date	Date string in `YYYY-MM-DD` format, used for folder and file naming
intro_message	No	--	Custom introduction message for the overview file. If not provided, generate one based on assets found.
recipient_name	No	--	Name of the person receiving the package (used in intro)
recipient_context	No	--	Any framing context for the delivery (e.g., "we built these to capitalize on the Botkeeper shutdown")
include_strategies	No	true	Whether to include strategy documents
include_campaigns	No	true	Whether to include campaign assets
include_content	No	true	Whether to include content drafts
include_leads	No	true	Whether to include lead lists (uploaded to Google Sheets)

Setup

Requires access to:

Rube MCP server — for creating Google Sheets (via Composio GOOGLESHEETS tools)

No API keys need to be set manually — Google Sheets access is through MCP.

Output Directory Structure

clients/<client_name>/client-package/<YYYY-MM-DD>/
├── Overview - <YYYY-MM-DD>.md
├── Lead Lists - <YYYY-MM-DD>.md
└── Strategies - <YYYY-MM-DD>/
    ├── <Strategy 1 Name>/
    │   ├── overview.md
    │   ├── <Substrategy 1 Name> - <YYYY-MM-DD>.md
    │   ├── <Substrategy 2 Name> - <YYYY-MM-DD>.md
    │   ├── <substrategy-1-leads>.csv
    │   └── <substrategy-2-leads>.csv
    ├── <Strategy 2 Name>/
    │   ├── overview.md
    │   ├── ...
    └── ...

Procedure

Step 1: Scan the Client Folder

Read the client folder at clients/<client_name>/ and inventory all available assets:

clients/<client_name>/
├── context.md          # Client context, ICP, positioning
├── competitors.md      # Competitive landscape (optional)
├── notes.md            # Running log of decisions
├── strategies/         # Strategy documents (*.md)
├── campaigns/          # Campaign assets (folders or *.md)
├── content/            # Content drafts (blog posts, comparison pages, etc.)
└── leads/              # Lead lists (*.csv, *.json, *.md)

For each directory, list all files and read their contents. Build an inventory:

Strategies: List of .md files in strategies/ (skip ORCHESTRATION-PROMPT.md and other internal-only files)
Campaigns: List of campaign folders or .md files in campaigns/
Content: List of .md files in content/
Leads: List of .csv and .json files in leads/ (for Google Sheets upload) and .md files (for reference)

If a directory doesn't exist or is empty, skip it.

Step 2: Identify Strategies and Map Assets

Each strategy in strategies/ is a top-level theme. For each strategy:

Read the strategy .md file to understand the strategy name, summary, and execution plan
Map campaigns to strategies — match campaigns in campaigns/ to strategies by name/theme (e.g., hiring-hurting-outreach maps to the hiring-hurting strategy)
Map content to strategies — match content in content/ to strategies by name/theme (e.g., botkeeper-shut-down-what-accounting-firms-should-do-next.md maps to botkeeper-shutdown strategy)
Map leads to strategies — match lead files in leads/ to strategies by name/theme (e.g., botkeeper-linkedin-leads.csv maps to botkeeper-shutdown strategy)

Assets that don't clearly map to a strategy should be grouped under a "General" or "Ungrouped" section.

Step 3: Upload Lead Lists to Google Sheets

For each lead list file (.csv or .json) found in leads/:

Parse the file and extract structured data
- For .csv: parse directly
- For .json: read the JSON, flatten into tabular format
Ensure required columns exist. Every Google Sheet MUST include these columns (add them if missing, populate with available data or mark as "N/A"):
- Name — lead's full name
- Company — company name
- Title — job title
- LinkedIn URL — LinkedIn profile URL
- Source — how we found them (e.g., "LinkedIn Post", "Job Posting", "Conference", "Web Archive")
- Qualification Status — e.g., "Qualified", "Not Qualified", "Needs Review"
- Qualification Reasoning — why they qualified or didn't
Additional columns from the source data should be preserved after the required columns.
Create a new Google Sheet using RUBE_SEARCH_TOOLS to find GOOGLESHEETS_CREATE_GOOGLE_SHEET1, then execute:
- Title format: <Client Name> — <Lead List Name> (<date>)
- Example: Truewind — Botkeeper LinkedIn Leads (2026-02-24)
Write data using GOOGLESHEETS_BATCH_UPDATE:
- First row = headers (required columns first, then additional columns)
- Remaining rows = data
- Use first_cell_location: "A1" and valueInputOption: "USER_ENTERED"
Record the spreadsheet URL for linking in the Lead Lists summary file

If there are multiple lead files, create sheets in parallel where possible.

Step 4: Create the Package Directory

Create the output directory structure:

mkdir -p clients/<client_name>/client-package/<date>
mkdir -p clients/<client_name>/client-package/<date>/Strategies - <date>

Step 5: Create the Overview File

Create Overview - <date>.md with:

A greeting to the recipient (if recipient_name provided)
A summary of the engagement — what strategies were developed, how many leads were found, what campaigns were built
A table of contents linking to the other files in the package
Any framing context from recipient_context
A closing line

Example structure:

# GTM Engineering Package — <Client Name>

**Prepared:** <date>
**For:** <recipient_name> (if provided)

## Summary

<Brief overview of what was done — strategies developed, leads found, campaigns built>

## What's Inside

### Strategies
- **<Strategy 1>** — <one-line summary>
- **<Strategy 2>** — <one-line summary>

### Lead Lists
See [Lead Lists - <date>](./Lead Lists - <date>.md) for all lead lists with Google Sheet links.

**Total leads found:** <count across all lists>

### Campaigns
<List of campaigns built, with which strategy they belong to>

### Content
<List of content pieces created>

---

<closing line>

Step 6: Create the Lead Lists File

Create Lead Lists - <date>.md with:

A bulleted list of all Google Sheet links created in Step 3
For each sheet: the name, number of leads, a brief description of the source/strategy, and the Google Sheet URL

Example:

# Lead Lists — <Client Name>

**Date:** <date>

## Sheets

- **[Truewind — Botkeeper LinkedIn Leads](https://docs.google.com/spreadsheets/d/...)** — 10 leads from LinkedIn posts/comments about Botkeeper shutdown
- **[Truewind — Hiring Signal Leads](https://docs.google.com/spreadsheets/d/...)** — 25 leads from job posting intent signals
- **[Truewind — Conference Speakers Q1-Q2 2026](https://docs.google.com/spreadsheets/d/...)** — 15 leads from accounting conference speaker lists

**Total:** X leads across Y sheets

Step 7: Create Strategy Subfolders

For each strategy identified in Step 2, create a subfolder under Strategies - <date>/:

Strategies - <date>/
└── <Strategy Name>/
    ├── overview.md
    ├── <Substrategy/Campaign 1> - <date>.md
    ├── <Substrategy/Campaign 2> - <date>.md
    ├── <substrategy-1-leads>.csv
    └── <substrategy-2-leads>.csv

overview.md

A summary of the strategy:

Strategy name and one-paragraph summary
The signal being tracked
Target ICP / filters
List of substrategies, campaigns, and content pieces with brief descriptions
Links to the Google Sheets for any related lead lists

Substrategy / Campaign .md files

For each campaign or content asset mapped to this strategy:

Copy the meaningful content from the original file
Clean up any internal-only notes or orchestration details
Include links to relevant Google Sheets
Name the file: <Descriptive Name> - <date>.md

Lead .csv files

For each lead list that maps to this strategy:

Export a copy of the lead data as a .csv file in the strategy subfolder
Use the standardized columns (Name, Company, Title, LinkedIn URL, Source, Qualification Status, Qualification Reasoning) plus any additional relevant columns
Name the file descriptively: <strategy-name>-leads.csv or <specific-source>-leads.csv

Step 8: Verify and Report

After all files are created, output a summary:

## Package Created

**Location:** clients/<client_name>/client-package/<date>/

**Files:**
- Overview - <date>.md
- Lead Lists - <date>.md
- Strategies - <date>/
  - <Strategy 1>/
    - overview.md
    - <Substrategy 1> - <date>.md
    - <substrategy-1>-leads.csv
  - <Strategy 2>/
    - overview.md
    - ...

**Google Sheets:**
- [Lead List 1](<sheets-url>) — 12 leads
- [Lead List 2](<sheets-url>) — 9 leads

**Total:** X files created, Y Google Sheets created, Z total leads

Example Prompts

"Package everything we've done for Truewind into a shareable folder"
"Create a client delivery package for Acme Corp with all our work"
"Build a package for [client] — include strategies, campaigns, and lead lists"
"Take our work in clients/truewind and create a deliverable"
"Package the client folder into something I can send to the founder"

Troubleshooting

Problem	Solution
Google Sheets creation fails	Verify the Rube MCP server is connected and Google Sheets has an active connection. Run `RUBE_MANAGE_CONNECTIONS` with `toolkits: ["googlesheets"]`.
CSV parsing errors	Check the CSV for encoding issues. The skill expects UTF-8 CSVs with a header row.
JSON lead files have nested structure	Flatten the JSON to tabular format before uploading. Extract the key fields into the required columns.
Lead list is empty or malformed	Skip that file and note it in the summary. Don't create an empty Google Sheet.
Strategy mapping is ambiguous	When a campaign or lead list could belong to multiple strategies, place it under the most specific match. If truly ambiguous, ask the user.
No strategies folder exists	Create a single "General" strategy folder and place all assets there.

Metadata

metadata:
  requires:
    mcp_servers: ["rube"]
  cost: "Free (Google Sheets via Composio)"

client-package-local