SEO Content Engine

Build a compounding SEO content engine for a client: audit → gap analysis → keyword architecture → content calendar → content drafting → publishing pipeline.

When to Use

"Build an SEO content strategy for [client]"
"Create a content engine for [company]"
"What content should [company] be publishing?"

Prerequisites

Client website URL
Client context.md with ICP, value props, positioning
Top competitors identified (from intelligence package or manually)

Steps

1. Audit Current State

Skill: seo-content-audit (orchestrates site-content-catalog + seo-domain-analyzer + brand-voice-extractor)

Run the full SEO audit to understand:

Current content inventory (what exists, by type and topic)
Domain authority, organic traffic, keyword rankings
Competitive gap matrix (what competitors rank for that the client doesn't)
Brand voice profile (writing style to match)

Skill: aeo-visibility

Test AI answer engine visibility for key queries.

Output: Complete picture of where the client stands in search.

2. Identify Content Gaps

From the audit, identify:

Competitive gaps: Keywords competitors rank for that the client doesn't Funnel gaps: Missing content at TOFU, MOFU, or BOFU stages Topic gaps: Industry/vertical content that doesn't exist Comparison gaps: Missing "vs" pages and "alternatives" pages

Prioritize by: search volume x commercial intent x competitive difficulty.

3. Build Keyword Architecture

Organize target keywords by funnel stage:

TOFU (awareness): "what is [category]", "[category] use cases", "how to [solve problem]"
MOFU (evaluation): "[category] comparison", "how to choose [solution]", "[compliance/technical] requirements"
BOFU (decision): "[Company] vs [Competitor]", "[Competitor] alternatives", pricing guides, migration guides

Map each keyword cluster to a content type (blog post, landing page, guide, comparison page).

4. Create Content Calendar

Build a prioritized content calendar:

Week 1-2: Highest-urgency BOFU pages (comparison pages, especially if competitors are publishing attack content)
Week 2-4: Core MOFU guides and evaluation content
Week 4-8: TOFU awareness content and programmatic SEO templates
Ongoing: 2-3 editorial pieces per week

5. Draft Content

Skill: content-asset-creator (for landing pages, reports, one-pagers) Method: AI-assisted drafting with brand voice matching (from brand-voice-extractor output)

For each content piece:

Match the client's brand voice and style
Include target keywords naturally
Build internal linking to related content
Include clear CTAs
Add structured data / schema markup recommendations

6. Build Internal Linking Architecture

Design the linking structure:

TOFU pages link to related MOFU pages
MOFU pages link to BOFU pages (comparison, pricing)
BOFU pages link to product/signup
All pages link to relevant pillar content

7. Publish & Monitor

Publish on client's blog/site (or provide drafts for client to publish)
Track: organic traffic by page/cluster, rankings by keyword, content-to-signup conversion
Monthly: Review which content is ranking, which needs updates

Ongoing Cadence

Weekly: Publish 2-3 pieces, monitor rankings
Monthly: Review content performance, update calendar, refresh underperforming pages
Quarterly: Re-run seo-content-audit to measure progress and identify new gaps

Human Checkpoints

After Step 2: Review gap analysis and priority recommendations
After Step 4: Review content calendar before drafting
After Step 5: Review content drafts before publishing

seo-content-engine