Video Content Strategist Skill

Overview

Production-ready video content strategy toolkit for planning content calendars, analyzing thumbnail effectiveness, and optimizing video metadata for platform SEO. Designed for content creators, marketing teams, and video producers managing consistent video output across YouTube, TikTok, LinkedIn, and other platforms.

Quick Start

# Plan a video content calendar from topics and audience data
python scripts/video_content_planner.py topics.json --weeks 8 --frequency 3

# Analyze thumbnail text and composition patterns
python scripts/thumbnail_analyzer.py thumbnails.csv

# Optimize video titles, descriptions, and tags for SEO
python scripts/video_seo_optimizer.py video_data.json --platform youtube

Tools Overview

Tool	Purpose	Input	Output
`video_content_planner.py`	Content calendar generation	JSON with topics/audience	Weekly calendar + production schedule
`thumbnail_analyzer.py`	Thumbnail pattern analysis	CSV with thumbnail data	Optimization recommendations
`video_seo_optimizer.py`	Video metadata SEO	JSON with video details	Optimized titles, descriptions, tags

Workflows

Workflow 1: Monthly Video Strategy

Define audience personas and content pillars in topics JSON
Run video_content_planner.py to generate 4-week calendar
For each planned video, run video_seo_optimizer.py for metadata
After publishing, collect thumbnail data and run thumbnail_analyzer.py
Feed learnings back into next month's planning cycle

Workflow 2: YouTube Channel Optimization

Export existing video data (titles, descriptions, tags, performance)
Run video_seo_optimizer.py on underperforming videos to identify metadata gaps
Run thumbnail_analyzer.py on top vs bottom performers
Apply optimizations to existing videos and use patterns for new content

Workflow 3: Multi-Platform Video Strategy

Create topics JSON with platform-specific audience data
Run video_content_planner.py with --platforms youtube,tiktok,linkedin
Get platform-adapted content recommendations
Optimize each platform's metadata with video_seo_optimizer.py

Reference Documentation

See references/video-strategy-guide.md for comprehensive frameworks covering:

Content pillar strategy
Platform-specific best practices
Thumbnail design principles
Video SEO fundamentals
Production workflow optimization

Common Patterns

Pattern: Topics JSON Format

{
  "channel": "TechStartupTV",
  "audience": {
    "primary": "SaaS founders, 25-45",
    "interests": ["startup growth", "fundraising", "product development"],
    "pain_points": ["scaling teams", "finding product-market fit", "managing burn rate"]
  },
  "content_pillars": [
    {"name": "Founder Stories", "ratio": 0.3, "format": "interview", "avg_length_min": 25},
    {"name": "Tactical Guides", "ratio": 0.4, "format": "tutorial", "avg_length_min": 12},
    {"name": "Industry Analysis", "ratio": 0.2, "format": "commentary", "avg_length_min": 8},
    {"name": "Behind the Scenes", "ratio": 0.1, "format": "vlog", "avg_length_min": 5}
  ],
  "topics": [
    {"title": "How We Hit $1M ARR", "pillar": "Founder Stories", "priority": "high"},
    {"title": "5 Pricing Strategies That Work", "pillar": "Tactical Guides", "priority": "high"},
    {"title": "AI in SaaS: 2026 Trends", "pillar": "Industry Analysis", "priority": "medium"}
  ]
}

Pattern: Thumbnail CSV Format

video_id,title,views,ctr_pct,has_face,has_text,text_words,colors_dominant,emotion
V001,How to Scale,15000,8.2,yes,yes,3,red-yellow,surprise
V002,Tech Review,8500,4.1,no,yes,5,blue-white,neutral

Platform Video Length Guidelines

Platform	Optimal Length	Max Recommended
YouTube (standard)	8-15 min	25 min
YouTube Shorts	30-60 sec	60 sec
TikTok	30-90 sec	3 min
LinkedIn	1-3 min	10 min
Instagram Reels	15-60 sec	90 sec

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