Content Repurposer

Transform source content into platform-optimized posts using framework fitting.

Core job: Take content from any source → understand context → extract snippets → match to templates → optimize for each platform.

Context Awareness (Critical)

Brand Context

OpenEd is a company, not an individual.

Aspect	Implication
Voice	Brand account, not personal ("we" not "I")
Authority	125,000+ families, 9 states, tuition-free resources
Tone	Helpful expert, not salesy. Permission-giving, not preachy.
Identity	Pro-child, not anti-school. Mix and match philosophy.

Always load: opened-identity for full brand context.

Source Context

The source determines voice and framing:

Source	Voice	Framing	Tagging
Podcast guest	Third person	Make THEM look good	Tag guest on all platforms
Newsletter	First person plural	"We found..." "Our team..."	Tag mentioned sources
Archive article	Authority	Fresh angle, current relevance	Tag original author if external
Staff insight	First person plural	Share the discovery	Internal attribution

Podcast guest example:

❌ "I learned so much from Ken Danford..."
✅ "Ken Danford (@northstarteens) explains why..."
✅ "@kendanford's insight on self-directed learning..."

The Framework Fitting Process

Step 1: Identify Source Type

What am I repurposing?
├─ Podcast episode → Load guest context, prepare @handles
├─ Newsletter → Extract TTT segments (Thought/Trend/Tool)
├─ Article → Extract key insights, stats, quotes
├─ Archive content → Find fresh angle, check current relevance
└─ Raw insight → Match to template directly

Step 2: Extract Snippets by Type

From any source, identify standalone pieces:

Snippet Type	What to Extract	Best Templates
hot_take	Opinion that stands alone	Contrarian, Paradox Hook, Call BS
stat	Data point + interpretation	Authority, Commentary, Data Story
how_to	Actionable advice	List, Thread, Tips, Carousel
quote	Memorable line from source	Quote + Commentary
story	Transformation arc	Story, Day-in-Life

Step 3: Check Nearbound

Before drafting, check for taggable people:

1. Identify all names mentioned
2. Search: Studio/Nearbound Pipeline/people/
3. If found → Get @handle for target platform
4. If not found → Note for future profile creation

Priority tags: Podcast guests, quoted experts, tool/curriculum founders.

Step 4: Route to Platforms

Snippet	LinkedIn	X	Instagram	Facebook
hot_take	Contrarian	Paradox Hook	Quote card	Agree/Disagree
stat	Authority	Commentary	Carousel	Question
how_to	List	Thread	Carousel	Fill-blank
quote	Quote + Hot Take	Commentary	Quote card	Validation
story	Transformation	Thread	Carousel	Story post

Step 5: Apply Platform Constraints

Platform	Length	Hashtags	Links	Tone
LinkedIn	200-500 words	3-5	OK in body	Professional authority
X	70-100 chars	0-2	In reply	Punchy, scroll-stopping
Instagram	30-150 chars	5-10	Bio only	Casual, visual-first
Facebook	10-40 words	0	Comments only	Conversational, questions
TikTok	50-150 chars	3-5	Bio only	Casual, trend-aware

Template Quick Reference

Load full templates from: .claude/skills/text-content/references/

LinkedIn (6 categories)

linkedin/engagement.md - Polls, Agree/Disagree (16 templates)
linkedin/story.md - Transformations, Values (24 templates)
linkedin/list.md - Tips, Frameworks (17 templates)
linkedin/contrarian.md - Hot takes, Rants (20 templates)
linkedin/authority.md - Quotes, How-to (26 templates)
linkedin/community.md - Shoutouts, Introductions (15 templates)

X/Twitter

templates/post-structures.md - 100+ formats
templates/one-liners.md - 12 punchy patterns

Instagram/Facebook

platforms/instagram-captions.md
platforms/facebook.md

Output Format

For each platform, produce:

## [Platform] Post

**Template:** [Template name used]
**Source:** [What this came from]

---

[The actual post content]

---

**Tags:** @handle1 @handle2
**Hashtags:** #tag1 #tag2 (platform-appropriate count)
**Visual direction:** [If needed - quote card, carousel, etc.]

Dimension Handling (Visual Assets)

When source includes a 16:9 infographic or thumbnail:

Original (16:9 - article thumbnail)
    │
    ├─→ Instagram Feed (4:5)
    │   Prompt: "Adapt this infographic to 4:5 portrait,
    │            prioritize [key element], crop or extend background"
    │
    ├─→ Instagram/Facebook Square (1:1)
    │   Prompt: "Center the key message, square crop"
    │
    └─→ Stories/Reels Cover (9:16)
        Prompt: "Vertical adaptation, text readable on mobile"

Use: nano-banana-image-generator with re-input of original image.

Voice Constraints (Always Apply)

From ai-tells - HARD BLOCKS:

❌ No correlative constructions:

"X isn't just Y - it's Z"
"It's not about X, it's about Y"

❌ No forbidden words:

delve, comprehensive, crucial, leverage, landscape, navigate, foster, facilitate, realm, paradigm, embark, journey, tapestry, myriad, multifaceted, seamless, cutting-edge

❌ No setup phrases:

"The best part?", "What if I told you", "Here's the thing", "Let's be honest"

❌ No staccato patterns:

"No fluff. No filler. Just results."

Dash usage: Hyphens with spaces - like this. Never em dashes.

Batch Processing Mode

When repurposing multiple pieces (e.g., full newsletter → social):

1. Read entire source
2. Extract ALL snippets (usually 3-5 per newsletter)
3. For each snippet:
   ├─ Identify type (hot_take, stat, how_to, quote, story)
   ├─ Check nearbound for tags
   └─ Generate 2-3 platform drafts
4. Output organized by platform:
   ├─ LinkedIn (2-3 posts)
   ├─ X (2-3 posts)
   ├─ Instagram (1-2 posts + visual direction)
   └─ Facebook (1-2 posts)

Expected output: 6-9 total posts per newsletter/article.

When to Use This Skill

Use content-repurposer when:

Newsletter is complete → need social posts
Podcast is published → need clip promotions
Article is live → need distribution posts
Archive content identified → need fresh framing
Any content needs multi-platform adaptation

Don't use for:

Original content creation (use specific content skills)
Video production (use video-caption-creation)
Newsletter writing (use opened-daily-newsletter-writer)

Related Skills

text-content - Full template library (this skill routes TO those templates)
newsletter-to-social - Automated newsletter → social (uses this methodology)
opened-identity - Brand voice (always load)
ai-tells - Hard blocks (always apply)
nano-banana-image-generator - Visual adaptations

Example: Podcast Guest Repurposing

Source: Podcast with Ken Danford about self-directed learning

Step 1: Identify source type → Podcast guest

Step 2: Extract snippets:

hot_take: "The best thing a school can do is get out of the way"
stat: "75% of North Star teens go to college - without transcripts"
story: Ken quit teaching to prove schools are optional

Step 3: Check nearbound → Ken Danford profile exists, @kendanford on X

Step 4: Draft posts:

LinkedIn (Authority):

Ken Danford spent 10 years as a public school teacher.

Then he quit to prove schools are optional.

His self-directed learning center, North Star, has helped hundreds of teens:
- No grades
- No transcripts
- 75% college attendance rate

The secret? "Get out of the way and let them lead."

Full conversation on the OpenEd podcast: [link]

#SelfDirectedLearning #AlternativeEducation #Homeschooling

"The best thing a school can do is get out of the way."

@kendanford quit teaching to prove it. 75% of his students go to college - without transcripts.

[link to episode]

Instagram (Quote card direction):

Visual: Quote card with Ken's face + "Get out of the way and let them lead."
Caption: When a 10-year teacher quits to prove schools are optional... and it works. Link in bio.

#homeschool #selfdirectedlearning #alternativeeducation #unschooling #parentingtips

Framework fitting is the core technique. This skill specializes in it.