Newsletter/Blog to Social Router

Transform a newsletter or blog post into multiple social suggestions using framework fitting.

Invocation

User says:

• "social from newsletter" or "social from today's newsletter"
• "social from [blog post title]"
• "generate social for [URL]"
• "/newsletter-to-social"

When to Use

• After publishing a daily or weekly newsletter
• After publishing a blog post to Webflow
• When repurposing any hub content for social
• For batch social content generation

Output

Posts suggestions to #content-inbox (C0ABV2VQQKS) for triage, not direct scheduling.

The Process

NEWSLETTER
    │
    ├─→ THOUGHT segment → Extract hot take
    │       ├─→ LinkedIn (Contrarian template)
    │       ├─→ X (Paradox Hook)
    │       └─→ Instagram (Quote card)
    │
    ├─→ TREND segment → Extract stat + interpretation
    │       ├─→ LinkedIn (Authority template)
    │       └─→ X (Commentary)
    │
    └─→ TOOL segment → Extract recommendation
            ├─→ LinkedIn (List/How-to)
            └─→ X (Thread: tool + benefits)

Phase 1: Snippet Extraction

Read the newsletter and extract standalone snippets from each segment.

From THOUGHT segment (contrarian take):

• Core opinion (1-2 sentences)
• Why it matters
• Snippet type: hot_take

From TREND segment (data/research):

• Key stat or finding
• OpenEd interpretation
• Snippet type: stat

From TOOL segment (practical advice):

• Recommendation
• Why it helps
• Snippet type: how_to

Output format:

## Extracted Snippets

### Snippet 1 (from THOUGHT)
**Type:** hot_take
**Content:** [1-2 sentence opinion]
**Context:** [why this matters]

### Snippet 2 (from TREND)
**Type:** stat
**Content:** [stat + interpretation]
**Source:** [if external]

### Snippet 3 (from TOOL)
**Type:** how_to
**Content:** [recommendation]
**Benefit:** [what it enables]

Phase 2: Parallel Sub-Agents

For each snippet, spawn parallel platform sub-agents.

Load for all sub-agents:

1. TEMPLATE_INDEX.md (lightweight index)
2. opened-identity (brand voice)
3. ai-tells (hard blocks)

Sub-agent prompt pattern:

You are a [PLATFORM] content specialist for OpenEd.

SNIPPET: [extracted snippet]
TYPE: [hot_take|stat|how_to]

Match to 2-3 best templates from TEMPLATE_INDEX.md.
Generate draft options.
Apply voice constraints.
Return for selection.

Platform-specific routing:

Snippet Type	LinkedIn	X	Instagram	Facebook
hot_take	Contrarian, Story	Paradox Hook, Binary	Quote card	Agree/Disagree
stat	Authority, Commentary	Commentary, Thread	Carousel	Question post
how_to	List, Tips	Thread	Carousel	Fill-blank

Phase 3: Quality Gate

Apply Lite Quality Loop (3-judge):

1. AI-Tell Judge (BLOCKING)
2. Voice Judge (BLOCKING)
3. Platform Judge (ADVISORY)

Phase 4: Nearbound Check

Before finalizing, check if any people are mentioned:

1. Search Studio/Nearbound Pipeline/people/ for name
2. If found, add platform-appropriate @handle to post:
   • LinkedIn: Full name or @handle if connected
   • X: @handle
   • Instagram: @handle in caption
3. If not found, note for future profile creation

Phase 5: Post to Content Inbox

Post each suggestion to #content-inbox (C0ABV2VQQKS) using the standard format.

Message format for each suggestion:

*[Hook/Title from post]*
_Newsletter | [Newsletter Title] | [Platform]_

[The draft post content]

OpenEd angle: [Why this works for this platform]
@handles: [Tagged people if any]

Source: [Newsletter URL or title]

Example:

*Your kid's Minecraft addiction might be genius*
_Newsletter | OpenEd Daily 2026-01-28 | LinkedIn_

Every parent worries about screen time.

But here's what the research actually shows: kids who play Minecraft develop stronger spatial reasoning than kids who don't.

The key isn't less screens. It's intentional screens.

OpenEd angle: Contrarian take that validates flexible approaches
@handles: none

Source: OpenEd Daily - Jan 28

Expected output per newsletter:

• 2-3 LinkedIn suggestions
• 2-3 X suggestions
• 1-2 Instagram suggestions (with visual direction)
• 1-2 Facebook suggestions

Total: 6-9 suggestions posted to #content-inbox for triage

Users react with ✍️ to develop further or ✅ to approve as-is.

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Quick Reference

Snippet Type → Template Mapping

Type	Best Templates
hot_take	Contrarian, Paradox Hook, Binary Framing, Call BS
stat	Authority, Commentary, Data Story
how_to	List, Thread, Tips, Do's/Don'ts
quote	Quote + Hot Take, Commentary
story	Transformation, Day-in-Life

Voice Constraints (Always Apply)

• NO correlatives
• NO AI-isms
• Hyphens with spaces
• Brand account voice

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Related Skills

• text-content - Full template library
• quality-loop - Quality gates
• opened-daily-newsletter-writer - Newsletter source
• x-posting - X/Twitter scheduling