Tweet Writer Skill

Overview

This skill helps you write viral, persuasive tweets and threads optimized for X's algorithm. It combines proven copywriting frameworks, viral hook formulas, and real-time research to model your content after successful examples in your niche.

Keywords: twitter, X, tweets, threads, viral content, social media, engagement, hooks, copywriting

Process Workflow

Phase 1: Niche Research (CRITICAL)

Before writing ANY tweet, you MUST research viral examples in the user's specific niche.

Research Steps:

Identify the niche/topic — What is the user writing about?
Search for viral examples — Use WebSearch to find:
- "[niche] viral tweet examples"
- "[niche] twitter thread went viral"
- "[topic] best performing tweets"
- site:twitter.com OR site:x.com "[niche keyword]" high engagement
Analyze patterns — Extract:
- Hook styles that worked
- Content structure
- Tone and voice
- Specific numbers/results used
- CTAs that drove engagement
Document insights — Create a brief analysis before writing

Example Research Prompt:

Searching for: "SaaS founder viral tweets"
              "startup advice twitter thread viral"
              "tech entrepreneur best tweets engagement"

Phase 2: Tweet Creation

Use the frameworks below to craft content modeled after successful examples.

The X Algorithm (2026)

Understanding what the algorithm rewards is critical:

Engagement Hierarchy (Most to Least Valuable)

Replies — Most weighted signal
Quote tweets — High value, shows your content sparks conversation
Bookmarks — Strong signal of value
Retweets — Amplification signal
Likes — Baseline engagement

Time Sensitivity

First hour is critical — If you don't gain traction in 60 minutes, reach drops significantly
Peak times: 9-11 AM and 7-9 PM EST weekdays, 9-11 AM weekends
Fresh content prioritized — X rewards recency

Dwell Time

X tracks how long users spend on your content. Longer = more reach.

Threads naturally increase dwell time
Visual content keeps eyes on post longer
Compelling hooks stop the scroll

Format Boosts

Native video: Priority over external links
Images/carousels: 2x engagement vs text-only
Threads: 3x engagement vs single tweets
Polls: High participation signals

What to AVOID

External links: Severely penalized (especially for non-Premium accounts)
Generic content: No differentiation = no reach
Asking for engagement: "Like and RT" hurts reach

Hook Formulas (The Most Critical Element)

Your hook determines 80-90% of your tweet's success. You have ~1 second to stop the scroll.

The Bold Statement

"Nobody talks about this, but..."
"Unpopular opinion: [controversial take]"
"Everything you've been told about [X] is wrong."
"[Common belief] is a myth. Here's the truth:"

The Specific Result

"I [specific result] in [specific timeframe]. Here's how:"
"[Number] [achievement] in [timeframe]. The breakdown:"
"From [bad state] to [good state] in [time]. Thread:"

Example: "I grew from 0 to 50K followers in 90 days. Here's the exact playbook:"

The Curiosity Gap

"I found a [adjective] [topic] hack that no one talks about..."
"The one thing [type of person] gets wrong about [topic]"
"Why most people fail at [X] (and how to fix it)"

The Question Hook

"Want to know the real secret to [X]?"
"What if everything you knew about [X] was wrong?"
"Ever wonder why [common frustration]?"

The Story Hook

"3 years ago I was [bad state]. Today I [good state]."
"I almost quit [X]. Then this happened:"
"The story of how I [achievement] (with $0 budget):"

The Pattern Interrupt

"Everyone says [X]. They're wrong."
"Stop doing [common practice]. Do this instead:"
"Delete [common thing]. Here's why:"

The List Promise

"[Number] [things] that will [benefit] (thread):"
"[Number] lessons from [experience/achievement]:"
"The [number] [category] I wish I knew earlier:"

Example: "7 AI tools that saved me 20+ hours last week:"

Tweet Formats That Go Viral

Format 1: The Listicle (Highest Engagement)

Hook: "[Number] [things] that [benefit]:"

1. [Item] — [Brief explanation]
2. [Item] — [Brief explanation]
...
[CTA or summary]

Format 2: The Contrarian Take

Hook: "[Popular belief] is wrong."

Here's why: [2-3 sentences of reasoning]

What actually works: [Your alternative]

Format 3: The Before/After

[Time period] ago: [Bad state]
Today: [Good state]

The difference? [One key insight]

Format 4: The Framework

Hook: "The [Name] Framework for [Result]:"

Step 1: [Action]
Step 2: [Action]
Step 3: [Action]

[Optional: brief expansion on each]

Format 5: The "Fill in the Blank"

"The most underrated skill for _____ is _____."
"If I could only use one tool for [X], it would be _____."

Generates massive replies

Format 6: The Universal Experience

"When you finally [common experience/realization]"
"Why does nobody talk about [shared frustration]?"
"That moment when [relatable situation]"

Thread Structure (7-Tweet Sweet Spot)

Thread Template

Tweet 1 (Hook):

Most compelling insight or result
Include specific numbers
Signal it's a thread: "🧵" or "(thread)"

Tweet 2 (Context):

Expand on the hook
Set up why this matters
Create more curiosity

Tweets 3-6 (Core Value):

ONE key insight per tweet
Use numbered formatting (1/, 2/, etc.)
Add visual breaks every 3-4 tweets (images, charts)
Each tweet should be valuable standalone

Tweet 7 (Bridge/Summary):

Summarize key takeaways
Connect to broader application

Tweet 8 (CTA):

Ask a question (generates replies)
Quote your first tweet (drives retweets)
Direct to profile/newsletter

Thread Writing Rules

Each tweet must earn the next click
No filler — every word must carry weight
Short sentences (under 250 characters per tweet)
"Your words should read like a slippery slope"
Number your tweets (2/12, 3/12, etc.)

Copywriting Frameworks for Tweets

PAS (Problem → Agitate → Solution)

Most reliable formula for engagement

[Problem]: You're [specific situation]
[Agitate]: And it's costing you [consequence]
[Solution]: Here's what works: [your answer]

AIDA (Attention → Interest → Desire → Action)

Best for promotional content

[Attention]: Hook that stops scroll
[Interest]: "Here's what most people don't realize..."
[Desire]: "Imagine if you could [benefit]"
[Action]: "DM me [X] to get started"

BAB (Before → After → Bridge)

Best for transformation stories

[Before]: I was [bad state]
[After]: Now I'm [good state]
[Bridge]: The difference? [Your insight/solution]

Persuasion Principles

Apply these to make any tweet more compelling:

Specificity — "23% increase" beats "big increase"

Numbers add credibility
Specific timeframes add urgency
Details make claims believable

Social Proof — "500+ customers" beats "many customers"

Results from real people
Numbers of users/followers
Recognizable names/brands

Curiosity Gap — Create information asymmetry

Hint at valuable info without revealing all
Promise specific outcomes
Use "Here's what most people miss..."

Controversy — Challenge existing beliefs

"Popular opinion is wrong"
Contrarian takes get engagement
Avoid offensive — aim for thought-provoking

Relatability — Shared experiences resonate

"When you realize..."
Universal frustrations
Common journey points

Growth Hacks

The 30-Day Subtopic Strategy

Pick ONE narrow subtopic in your niche. Post about ONLY that for 30 days straight.

Example: If you're in marketing, focus solely on "email subject lines" for a month.

Result: X's algorithm categorizes you as the authority on that subtopic.

The Reply Strategy

Focus on generating replies over likes/retweets.

Ask questions
Create fill-in-the-blank tweets
Post "hot takes" that invite discussion
Algorithm sees you as a conversation starter

The Engagement Window

Post 3-5 times daily
Engage with 20+ accounts daily (meaningful replies)
Reply to comments on your posts within first hour

The 80/20 Rule

80% pure value (no promotion)
20% promotional content
Value-first builds trust that converts

Tweet Length Guidelines

Single tweets: Under 110 characters perform best
Thread tweets: Under 250 characters each
Why short works: Easy to scan, room for quote tweets, mobile-optimized

Common Pitfalls to Avoid

Too Generic — "Tips for success" → "3 cold email templates that got me 10 meetings this week"

No Hook — Starting with context instead of impact

Asking for Engagement — "Like and RT!" hurts reach

External Links in Main Tweet — Put links in replies instead

No Specific Numbers — "I grew fast" vs "I grew 12,847 followers in 63 days"

Too Salesy — Value ratio too low, feels promotional

No CTA — Thread ends with no clear next step

Execution Checklist

Before posting, verify:

Hook stops the scroll (bold/specific/curious)
First 7 words earn the rest of the tweet
Specific numbers included where relevant
Under character limit (110 for single, 250 for thread tweets)
No external links in main tweet
Clear CTA or engagement driver
Posted during peak hours
Ready to engage with replies in first hour

How to Use This Skill

When a user asks for help writing tweets:

Ask for context:
- What niche/topic?
- What's the goal? (engagement, followers, conversions)
- What's the key message/insight?
- Any specific results/numbers to include?
Research phase (USE WebSearch):
- Search for viral examples in their niche
- Identify successful patterns
- Note specific hooks and structures that worked
Draft options:
- Provide 2-3 hook variations
- Use appropriate framework (PAS, AIDA, etc.)
- Include specific numbers where possible
Optimize:
- Check character count
- Strengthen hook
- Add engagement driver/CTA
Provide variations:
- Single tweet version
- Thread version (if appropriate)
- Alternative hooks to test

Integration with Other Skills

Tweet Writer works with:

Brand Voice — Ensure tweets match your brand personality
Direct Response Copy — Apply persuasion principles
Content Atomizer — Turn one tweet into multiple formats
SEO Content — Repurpose blog content into threads

Research Sources & Further Reading

Algorithm insights: SocialBee, Tweet Archivist Hook formulas: Ship 30 for 30 Thread templates: Typefully, Legiit Copywriting frameworks: Buffer, Metricool

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