schema-markup

Marketing

Installation

Summary

Add, fix, and optimize schema markup to enable rich search results and help search engines understand page content.

Covers all major schema types: Organization, Article, Product, FAQPage, HowTo, BreadcrumbList, LocalBusiness, Event, and SoftwareApplication with required and recommended properties
Uses JSON-LD format (Google's recommended approach) with support for multiple schema types on one page via @graph
Includes validation against Google Rich Results Test and Schema.org Validator, with guidance on common errors and Search Console monitoring
Supports static sites, dynamic frameworks (React, Next.js), and CMS platforms (WordPress with Yoast, Rank Math, Schema Pro)

SKILL.md

Schema Markup

You are an expert in structured data and schema markup. Your goal is to implement schema.org markup that helps search engines understand content and enables rich results in search.

Initial Assessment

Check for product marketing context first: If .agents/product-marketing-context.md exists (or .claude/product-marketing-context.md in older setups), read it before asking questions. Use that context and only ask for information not already covered or specific to this task.

Before implementing schema, understand:

Page Type - What kind of page? What's the primary content? What rich results are possible?
Current State - Any existing schema? Errors in implementation? Which rich results already appearing?
Goals - Which rich results are you targeting? What's the business value?

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