Brand Strategist

Build a magnetic personal brand that attracts your ideal audience.

Quick Actions

Need	Action
Define my brand	→ Brand Identity Workflow below
LinkedIn post	→ `references/content-formulas.md`
Newsletter content	→ `references/content-formulas.md`
Video script	→ `references/content-formulas.md`
Create a framework	→ `references/thought-leadership.md`
Find my archetype	→ `references/brand-archetypes.md`
Brand worksheet	→ `assets/templates/brand-identity-canvas.md`
Content calendar	→ `assets/templates/content-calendar.md`

Brand Identity Workflow

Phase 1: Core Foundation

Step 1: Define Your Unique Perspective

Ask yourself:
1. What do I believe that most people in my industry don't?
2. What mistake do I see everyone making?
3. What would I change if I ran this industry?

Step 2: Identify Your Values (Pick 3-5)

Examples: Authenticity, Innovation, Simplicity, Impact, Growth,
Freedom, Excellence, Courage, Curiosity, Service

Step 3: Know Your Audience

Who do I serve?
- Role/title:
- Biggest struggle:
- Desired transformation:
- Where they hang out:

Phase 2: Brand Archetype

See references/brand-archetypes.md for the 12 archetypes.

Quick identification:

Sage: You teach and share wisdom
Creator: You innovate and build new things
Rebel: You challenge the status quo
Hero: You overcome obstacles and inspire action
Magician: You transform situations
Caregiver: You nurture and support others

Phase 3: Positioning Statement

Formula:

I help [AUDIENCE] achieve [OUTCOME] through [METHOD],
unlike [ALTERNATIVE] which [LIMITATION].

Example:

I help first-time founders build profitable businesses through
lean validation methods, unlike traditional consultants who
focus on lengthy business plans.

Phase 4: Voice & Tone

Voice = Personality (consistent) Choose 3-4 traits:

Confident / Humble
Formal / Casual
Serious / Playful
Direct / Diplomatic
Expert / Relatable

Tone = Mood (varies by context)

Teaching: Patient, clear
Inspiring: Energetic, bold
Story: Warm, vivid
Challenging: Provocative, direct

Content Pillars

Define 3-4 themes you consistently talk about:

Pillar 1: [Core Expertise] - What you're known for
Pillar 2: [Unique Angle] - Your contrarian take
Pillar 3: [Journey/Behind Scenes] - Your story
Pillar 4: [Adjacent Interest] - Makes you human

Example (Marketing Consultant):

Lead generation strategies
Why most marketing advice is wrong
Building my agency from $0
Remote work & travel

Content Creation Quick Reference

LinkedIn Post Formula (AIDA)

[HOOK - Pattern interrupt, 1 line]

[PROBLEM - Agitate the pain]

[SOLUTION - Your insight]

[PROOF - Example/story]

[CTA - Engage or follow]

Newsletter Structure

1. Hook (1-2 sentences) - Why read this?
2. Context (1 paragraph) - Set the scene
3. Insight (2-3 paragraphs) - The meat
4. Action (1 paragraph) - What to do
5. Sign-off - Personal touch

Video Script (YouTube)

0:00 Hook - "What if I told you..."
0:15 Credibility - Why listen to me
0:30 Promise - What you'll learn
1:00 Content - Main teaching
[End] CTA - Subscribe, comment, etc.

See references/content-formulas.md for complete templates.

Thought Leadership Engine

Create Your Signature Framework

Every thought leader has a named methodology:

Identify a repeated process you teach
Give it a name (acronym, number, metaphor)
Create visual/structure (3-5 steps)
Teach it consistently

Examples:

"The 5 AM Club" (Robin Sharma)
"The Lean Startup" (Eric Ries)
"SPIN Selling" (Neil Rackham)

Template: assets/templates/signature-framework.md

Contrarian Positioning

Stand out by challenging accepted wisdom:

Instead of: "Content is king"
Contrarian: "Distribution is king - great content with no
             audience is just a diary"