Google Ad Creative Generation

Generate high-converting Google Ads creatives using each::sense. This skill creates images and videos optimized for Google's ad placements, formats, and best practices across Display Network, YouTube, Discovery, and Performance Max campaigns.

Features

Display Ads: Static images for Google Display Network in all standard sizes
YouTube Thumbnails: Custom thumbnails for video ads and organic content
Discovery Ads: Native-looking images for Gmail, Discover feed, and YouTube home
Performance Max: Multi-format assets for automated Google campaigns
Responsive Display: Multiple assets for Google's ML-optimized ad delivery
Shopping Ads: Product-focused creatives for e-commerce campaigns
App Campaign Ads: Visuals optimized for app install campaigns
Video Ads: Short-form video content for YouTube placements

Quick Start

curl -X POST https://sense.eachlabs.run/chat \
  -H "Content-Type: application/json" \
  -H "X-API-Key: $EACHLABS_API_KEY" \
  -H "Accept: text/event-stream" \
  -d '{
    "message": "Create a Google Display ad banner for a SaaS product, 300x250 medium rectangle, showing a clean dashboard interface with professional blue color scheme",
    "mode": "max"
  }'

Google Ads Formats & Sizes

Display Network

Format	Size (px)	Aspect Ratio	Use Case
Medium Rectangle	300x250	1.2:1	Most common, high inventory
Large Rectangle	336x280	1.2:1	Premium placements
Leaderboard	728x90	8:1	Header/footer placements
Mobile Leaderboard	320x50	6.4:1	Mobile header
Half Page	300x600	1:2	High visibility sidebar
Large Mobile Banner	320x100	3.2:1	Mobile interstitial
Billboard	970x250	3.9:1	Premium desktop header
Wide Skyscraper	160x600	1:3.75	Sidebar placements

YouTube & Video

Format	Size/Ratio	Use Case
Custom Thumbnail	1280x720 (16:9)	Video thumbnails, companion banners
In-Feed Thumbnail	1200x628	YouTube Discovery ads
Bumper Ad	6 sec, 16:9	Short unskippable ads
Skippable In-Stream	15-30 sec, 16:9	Pre-roll, mid-roll ads

Discovery & Performance Max

Format	Size (px)	Aspect Ratio	Use Case
Square	1200x1200	1:1	Discovery feed, Performance Max
Landscape	1200x628	1.91:1	Gmail, Discover, YouTube
Portrait	960x1200	4:5	Mobile-first placements

Responsive Display Ads

Asset Type	Recommended Sizes	Notes
Landscape Image	1200x628	Required, 1.91:1 ratio
Square Image	1200x1200	Required, 1:1 ratio
Logo (Landscape)	512x128	Optional, 4:1 ratio
Logo (Square)	128x128	Recommended, 1:1 ratio

Use Case Examples

1. Display Banner Ad (Medium Rectangle)

curl -X POST https://sense.eachlabs.run/chat \
  -H "Content-Type: application/json" \
  -H "X-API-Key: $EACHLABS_API_KEY" \
  -H "Accept: text/event-stream" \
  -d '{
    "message": "Create a 300x250 Google Display ad for an online course platform. Show a person learning on laptop, modern gradient background in purple and blue, leave space for headline text at top and CTA button at bottom.",
    "mode": "max"
  }'

2. YouTube Custom Thumbnail

curl -X POST https://sense.eachlabs.run/chat \
  -H "Content-Type: application/json" \
  -H "X-API-Key: $EACHLABS_API_KEY" \
  -H "Accept: text/event-stream" \
  -d '{
    "message": "Create a 16:9 YouTube thumbnail for a tech review video. Show a smartphone floating with dramatic lighting, bold contrasting colors, leave right side clear for text overlay. Eye-catching and clickable style.",
    "mode": "max"
  }'

3. Discovery Ad (Gmail/Discover)

curl -X POST https://sense.eachlabs.run/chat \
  -H "Content-Type: application/json" \
  -H "X-API-Key: $EACHLABS_API_KEY" \
  -H "Accept: text/event-stream" \
  -d '{
    "message": "Create a 1.91:1 landscape Discovery ad for a travel agency. Show a stunning beach destination with turquoise water, aspirational vacation vibes. Native content feel, not overly promotional. 1200x628 pixels.",
    "mode": "max"
  }'

4. Shopping Ad Product Image

curl -X POST https://sense.eachlabs.run/chat \
  -H "Content-Type: application/json" \
  -H "X-API-Key: $EACHLABS_API_KEY" \
  -H "Accept: text/event-stream" \
  -d '{
    "message": "Create a product image for Google Shopping. Show wireless headphones on pure white background, multiple angles visible, clean e-commerce style. High detail, professional product photography look.",
    "mode": "max"
  }'

5. App Campaign Ad

curl -X POST https://sense.eachlabs.run/chat \
  -H "Content-Type: application/json" \
  -H "X-API-Key: $EACHLABS_API_KEY" \
  -H "Accept: text/event-stream" \
  -d '{
    "message": "Create a 1:1 square ad for a fitness app install campaign. Show app interface mockup on phone screen with workout tracking visible, energetic person exercising in background. Vibrant orange and black brand colors.",
    "mode": "max"
  }'

6. Responsive Display Ad Set

# Landscape asset (required)
curl -X POST https://sense.eachlabs.run/chat \
  -H "Content-Type: application/json" \
  -H "X-API-Key: $EACHLABS_API_KEY" \
  -H "Accept: text/event-stream" \
  -d '{
    "message": "Create a 1200x628 landscape image for responsive display ads. Insurance company - show a happy family in front of their home, warm and trustworthy feeling, soft natural lighting. Leave clear space for headline overlay.",
    "session_id": "responsive-insurance-001"
  }'

# Square asset (required)
curl -X POST https://sense.eachlabs.run/chat \
  -H "Content-Type: application/json" \
  -H "X-API-Key: $EACHLABS_API_KEY" \
  -H "Accept: text/event-stream" \
  -d '{
    "message": "Create a 1200x1200 square version of the same insurance ad. Same family, same style, recomposed for square format.",
    "session_id": "responsive-insurance-001"
  }'

7. Performance Max Multi-Asset

# Asset 1 - Square
curl -X POST https://sense.eachlabs.run/chat \
  -H "Content-Type: application/json" \
  -H "X-API-Key: $EACHLABS_API_KEY" \
  -H "Accept: text/event-stream" \
  -d '{
    "message": "Create a 1:1 square image for Performance Max campaign. E-commerce fashion brand - show model wearing casual summer dress, lifestyle outdoor setting, Instagram-worthy aesthetic.",
    "session_id": "pmax-fashion-001",
    "mode": "max"
  }'

# Asset 2 - Landscape
curl -X POST https://sense.eachlabs.run/chat \
  -H "Content-Type: application/json" \
  -H "X-API-Key: $EACHLABS_API_KEY" \
  -H "Accept: text/event-stream" \
  -d '{
    "message": "Create a 1.91:1 landscape version for the same fashion campaign, same model and dress, wider scene showing more environment.",
    "session_id": "pmax-fashion-001",
    "mode": "max"
  }'

# Asset 3 - Portrait
curl -X POST https://sense.eachlabs.run/chat \
  -H "Content-Type: application/json" \
  -H "X-API-Key: $EACHLABS_API_KEY" \
  -H "Accept: text/event-stream" \
  -d '{
    "message": "Create a 4:5 portrait version for mobile placements, same fashion campaign, vertical composition focusing on the dress.",
    "session_id": "pmax-fashion-001",
    "mode": "max"
  }'

8. YouTube Bumper Ad

curl -X POST https://sense.eachlabs.run/chat \
  -H "Content-Type: application/json" \
  -H "X-API-Key: $EACHLABS_API_KEY" \
  -H "Accept: text/event-stream" \
  -d '{
    "message": "Create a 6 second 16:9 bumper ad video for a car dealership. Quick cuts showing sleek new car exterior, interior dashboard, driving on highway. End with logo frame. Fast-paced, cinematic quality.",
    "mode": "max"
  }'

9. Leaderboard Banner

curl -X POST https://sense.eachlabs.run/chat \
  -H "Content-Type: application/json" \
  -H "X-API-Key: $EACHLABS_API_KEY" \
  -H "Accept: text/event-stream" \
  -d '{
    "message": "Create a 728x90 leaderboard banner for a web hosting company. Horizontal layout with server imagery on left, gradient blue tech background. Leave center-right area for headline and CTA. Modern and professional.",
    "mode": "max"
  }'

10. Remarketing Ad (with Product Image)

curl -X POST https://sense.eachlabs.run/chat \
  -H "Content-Type: application/json" \
  -H "X-API-Key: $EACHLABS_API_KEY" \
  -H "Accept: text/event-stream" \
  -d '{
    "message": "Create a 300x250 remarketing display ad featuring this watch product. Place the watch prominently with a lifestyle background showing success and sophistication. Add visual urgency elements suggesting limited availability.",
    "mode": "max",
    "image_urls": ["https://example.com/product-watch.jpg"]
  }'

Best Practices

Display Ads

Brand Consistency: Use consistent colors, fonts, and visual style across all sizes
Clear Hierarchy: Establish visual hierarchy - image, headline, CTA
Minimal Text: Let imagery do the heavy lifting; Google prefers image-focused ads
High Contrast: Ensure readability across different website backgrounds
CTA Visibility: Make call-to-action buttons stand out clearly

YouTube Thumbnails

Face Forward: Human faces with eye contact increase click-through rates
Bold Colors: Use contrasting colors that pop against YouTube's white interface
Readable Text: If adding text, ensure it's legible at small sizes
Emotional Expression: Show strong emotions to trigger curiosity
Avoid Clutter: Keep composition simple and focused

Discovery Ads

Native Feel: Design to blend with organic content, not look like ads
Aspirational Imagery: Use lifestyle images that inspire action
High Quality: Discovery placements favor premium-looking content
Mobile-First: Design for mobile screens where most Discovery traffic comes from

Performance Max

Asset Variety: Provide multiple images in different ratios for ML optimization
Consistent Branding: Maintain visual consistency across all asset variations
Test Different Styles: Mix lifestyle and product-focused images
Avoid Text in Images: Google's ML works better with text-free images

Responsive Display

Test All Combinations: Design images that work with any headline/description
Safe Zones: Keep important elements away from edges (15% margin)
Scalability: Ensure images look good from 300px to 1200px wide

Prompt Tips for Google Ads

When creating Google ad creatives, include these details in your prompt:

Exact Dimensions: Specify pixel size or aspect ratio (300x250, 1.91:1, etc.)
Ad Format: Mention if it's for Display, YouTube, Discovery, or Performance Max
Product/Service: Clearly describe what you're advertising
Visual Focus: What should be the main visual element?
Color Scheme: Brand colors or desired palette
Text Space: Request space for headlines, descriptions, or CTAs
Style Reference: Professional, playful, minimal, bold, etc.

Example Prompt Structure

"Create a [dimensions] [ad format] for [product/service].
Show [visual description] with [color scheme/style].
Leave space for [text elements].
[Additional requirements like brand guidelines, urgency, etc.]"

Mode Selection

Ask your users before generating:

"Do you want fast & cheap, or high quality?"

Mode	Best For	Speed	Quality
`max`	Final ad creatives, Performance Max assets, A/B testing winners	Slower	Highest
`eco`	Quick drafts, concept exploration, bulk banner variations	Faster	Good

Multi-Turn Creative Iteration

Use session_id to iterate on ad creatives:

# Initial creative
curl -X POST https://sense.eachlabs.run/chat \
  -H "Content-Type: application/json" \
  -H "X-API-Key: $EACHLABS_API_KEY" \
  -H "Accept: text/event-stream" \
  -d '{
    "message": "Create a 300x250 display ad for a fintech app, modern and trustworthy",
    "session_id": "fintech-display-001"
  }'

# Iterate based on feedback
curl -X POST https://sense.eachlabs.run/chat \
  -H "Content-Type: application/json" \
  -H "X-API-Key: $EACHLABS_API_KEY" \
  -H "Accept: text/event-stream" \
  -d '{
    "message": "Make the background darker, add subtle grid pattern, more techy feel",
    "session_id": "fintech-display-001"
  }'

# Generate size variations
curl -X POST https://sense.eachlabs.run/chat \
  -H "Content-Type: application/json" \
  -H "X-API-Key: $EACHLABS_API_KEY" \
  -H "Accept: text/event-stream" \
  -d '{
    "message": "Now create a 728x90 leaderboard version with the same style",
    "session_id": "fintech-display-001"
  }'

Banner Size Batch Generation

Generate multiple banner sizes for a campaign:

# Medium Rectangle
curl -X POST https://sense.eachlabs.run/chat \
  -H "Content-Type: application/json" \
  -H "X-API-Key: $EACHLABS_API_KEY" \
  -H "Accept: text/event-stream" \
  -d '{
    "message": "Create a 300x250 display ad for online shoe store, lifestyle shot of running shoes in action",
    "session_id": "shoe-campaign-001",
    "mode": "eco"
  }'

# Leaderboard
curl -X POST https://sense.eachlabs.run/chat \
  -H "Content-Type: application/json" \
  -H "X-API-Key: $EACHLABS_API_KEY" \
  -H "Accept: text/event-stream" \
  -d '{
    "message": "Create a 728x90 leaderboard version, same shoe campaign style, horizontal layout",
    "session_id": "shoe-campaign-001",
    "mode": "eco"
  }'

# Half Page
curl -X POST https://sense.eachlabs.run/chat \
  -H "Content-Type: application/json" \
  -H "X-API-Key: $EACHLABS_API_KEY" \
  -H "Accept: text/event-stream" \
  -d '{
    "message": "Create a 300x600 half page version, vertical layout showcasing the shoes",
    "session_id": "shoe-campaign-001",
    "mode": "eco"
  }'

Error Handling

Error	Cause	Solution
`Failed to create prediction: HTTP 422`	Insufficient balance	Top up at eachlabs.ai
Content policy violation	Prohibited content	Adjust prompt to comply with Google Ads policies
Timeout	Complex generation	Set client timeout to minimum 10 minutes
Dimension mismatch	Invalid size requested	Use standard Google Ads dimensions from the table above

Related Skills

each-sense - Core API documentation
meta-ad-creative-generation - Meta (Facebook/Instagram) ad creatives
tiktok-ad-creative-generation - TikTok ad creatives
product-photo-generation - E-commerce product shots

google-ad-creative-generation