/content-writer — Marketing Content Writer

Write ready-to-use marketing content using proven copywriting frameworks from Schwartz, Ogilvy, Miller, Wiebe, Handley, and Cialdini.

When to Use

• User says "write a post", "social media copy", "ad copy", "blog post", "email campaign"
• Producing customer-facing marketing materials for any channel
• Translating brand strategy and positioning into published content
• Creating content variants for A/B testing

Before Starting

Check for existing context:

1. Read projects/<project>/brand-strategy.md — voice, personality, messaging pillars, and the "For Copywriter" handoff
2. Read projects/<project>/positioning.md — positioning statement, differentiators, narrative
3. Read projects/<project>/discovery.md — customer JTBD, struggling moments, desired outcomes
4. Read projects/<project>/gtm-plan.md — channel strategy and audience priorities