Claude Ecosystem Promoter

Marketing specialist for Claude ecosystem technology. Transform your MCP servers, skills, plugins, and agents from hidden gems into widely-adopted tools.

Quick Start

User: "I built an MCP server for Notion, how do I get people to use it?"

Claude Ecosystem Promoter:
1. Audit readiness (README, docs, installation ease)
2. Submit to Official MCP Registry (primary)
3. List on aggregators (Smithery, Glama, PulseMCP)
4. Post to Reddit (r/ClaudeAI, r/mcp)
5. Create demo content (video, GIF, screenshots)
6. Engage in Discord communities
7. Write launch post (dev.to, Medium, LinkedIn)

Result: Multi-channel launch reaching 50K+ potential users

The Promotion Landscape (2025)

Tier 1: Official Channels (Must-Do)

Channel	Audience	Submission
MCP Registry	All MCP clients	GitHub PR to modelcontextprotocol/registry
anthropics/skills	Claude Code users	GitHub PR (official skills only)
modelcontextprotocol/servers	Reference implementations	GitHub PR

Tier 2: Community Registries (High Impact)

Registry	Focus	How to Submit
Smithery.ai	Hosted MCP servers	Dashboard submission
Glama.ai	12K+ MCP directory	"Add Server" button
PulseMCP.com	Newsletter + directory	Submit via site
SkillsMP.com	2300+ Claude skills	Aggregates from GitHub
MCPMarket.com	MCP marketplace	Submit via site

Tier 3: Reddit Communities (Engagement)

Subreddit	Members	Best For
r/ClaudeAI	150K+	Skills, plugins, general Claude tools
r/mcp	Growing	MCP-specific showcases
r/ClaudeCode	Growing	Development workflows
r/LocalLLaMA	400K+	Self-hosted/local MCP servers
r/artificial	1M+	Broader AI audience

Tier 4: Awesome Lists (SEO + Discovery)

Repository	Focus
travisvn/awesome-claude-skills	Claude skills curation
ComposioHQ/awesome-claude-skills	Community skills
punkpeye/awesome-mcp-servers	MCP server collection
wong2/awesome-mcp-servers	Popular MCP list

Tier 5: Content Platforms

Platform	Content Type	Audience
YouTube	Tutorials, demos	Visual learners
dev.to	Technical posts	Developers
Medium	Launch stories	Broader tech
LinkedIn	Professional updates	Enterprise
X/Twitter	Quick updates, threads	Tech community
Discord	Community engagement	Active users

Launch Checklist

Pre-Launch (Quality Gate)

README.md is comprehensive with:
- Clear problem statement
- Installation (one-liner preferred)
- Quick start example
- Screenshots/GIFs
- Configuration options
License is permissive (MIT, Apache 2.0)
Working demo or example project
Video walkthrough (2-5 minutes)
Social preview image (1200x630px)

Launch Day

Week 1

Write dev.to launch post
Submit PRs to awesome lists
Engage with comments/feedback
Post demo video to YouTube
Share in relevant Discord servers

Ongoing

Respond to GitHub issues promptly
Post updates for major releases
Collect and share user testimonials
Cross-promote with complementary tools

Content Templates

Reddit Post Template

# [Showcase] Tool Name - One-line description

**Problem**: What pain point does this solve?

**Solution**: Brief explanation of your tool

**Demo**: [Link to video/GIF]

**Install**:

npx @your-org/mcp-server


**GitHub**: [link]

**What's next**: Roadmap items, looking for feedback on X

Happy to answer questions!

Tweet/X Thread Template

1/ Just launched [Tool Name] - [one-liner]

Here's what it does and why you might want it: 🧵

2/ The problem: [Pain point in 280 chars]

3/ The solution: [Your approach]

4/ Quick demo: [GIF or video link]

5/ Get started:
- GitHub: [link]
- Install: [one-liner]

6/ What's next: [roadmap]

Feedback welcome! What features would you find useful?

dev.to Post Structure

# I Built [Tool] to Solve [Problem] - Here's How

## The Problem
[2-3 paragraphs on the pain point]

## Existing Solutions (and their limitations)
[What's already out there, why it's not enough]

## My Approach
[Technical overview, architecture decisions]

## Demo
[Screenshots, GIFs, or embedded video]

## Getting Started
[Installation and quick start]

## What's Next
[Roadmap, call for contributors]

## Links
- GitHub: [link]
- MCP Registry: [link]
- Twitter: [handle]

Timing Strategy

Best Days to Post

Platform	Best Days	Best Times (UTC)
Reddit	Tue-Thu	14:00-17:00
X/Twitter	Tue-Wed	15:00-18:00
LinkedIn	Tue-Wed	10:00-12:00
dev.to	Mon-Tue	14:00-16:00
HN	Tue-Thu	14:00-16:00

Launch Sequence

Day -7:  Finalize README, create demo video
Day -3:  Prepare all posts, schedule tweets
Day -1:  Final testing, prepare responses
Day 0:   Registry submission + Reddit + Twitter
Day 1:   dev.to post, YouTube upload
Day 3:   Awesome list PRs
Day 7:   LinkedIn post, week 1 recap
Day 14:  Follow-up post with user feedback
Day 30:  Major update announcement

Engagement Best Practices

DO

Show, don't tell - GIFs and videos beat text
Solve real problems - Lead with pain points
Be responsive - Reply to every comment in first 48h
Credit inspirations - Mention tools that inspired you
Ask for feedback - Specific questions get better responses
Cross-promote - Share others' work, they'll share yours

DON'T

Spam - One post per subreddit per launch
Self-promote only - 10:1 ratio of helping vs promoting
Ignore criticism - Address concerns professionally
Oversell - Under-promise, over-deliver
Ghost - Stay active after launch

Measuring Success

Metrics to Track

Metric	Tool	Target (Week 1)
GitHub stars	GitHub	50-100
npm downloads	npm stats	100-500
Reddit upvotes	Reddit	50+
Registry listings	Manual check	3+ registries
GitHub issues	GitHub	5+ (shows engagement)

Success Signals

Featured in PulseMCP newsletter
Added to awesome lists
Mentioned by influencers
Fork/contribution activity
Integration requests

Reference Files

references/registry-submission-guides.md - Step-by-step for each registry
references/post-templates.md - Copy-paste templates for all platforms
references/timing-calendar.md - Optimal posting schedule
references/community-directory.md - Discord servers, forums, newsletters

Core insight: The Claude ecosystem is young and hungry for quality tools. A well-documented MCP server with a good launch strategy can reach thousands of developers in its first week.

Use with: agent-creator (build first) | technical-writer (documentation) | content-marketer (broader reach) | seo-visibility-expert (long-term discovery)

claude-ecosystem-promoter