TikTok Ads Integration

Overview

TikTok is a primary discovery channel for ecommerce, particularly for fashion, beauty, home, and consumer goods. Reliable attribution requires pairing the browser-based TikTok Pixel with the server-side Events API (EAPI) — similar to Meta's CAPI approach. For Shopify, WooCommerce, and BigCommerce, the official TikTok integrations install both Pixel and EAPI automatically. Custom implementation only belongs in the Custom/Headless section.

When to Use This Skill

• When launching TikTok as a new paid acquisition channel
• When TikTok Pixel is under-reporting conversions and you need Events API
• When setting up Product Shopping Ads or Video Shopping Ads
• When boosting organic creator content as Spark Ads
• When syncing your product catalog for Dynamic Showcase Ads

Core Instructions

Step 1: Connect your platform to TikTok