A/B Testing Infrastructure

Summary

Build high-integrity experimentation frameworks within React applications.

Key Capabilities

• Assign experiment cohorts deterministically client-side.
• Render variant components without layout shifts.
• Track exposure events accurately upon component mount.

PhD-Level Challenges

• Avoid 'flicker of original content' (FOOC).
• Ensure statistical significance by preventing tracking errors.
• Manage interactions between overlapping experiments.

Acceptance Criteria

• Implement an assignment and tracking provider.
• Demonstrate variant rendering with no flicker.
• Document experiment collision handling.