LinkedIn Article Publisher

Publish Markdown content to LinkedIn Articles editor, preserving formatting with rich text conversion.

Prerequisites

• Playwright MCP for browser automation
• User logged into LinkedIn in browser
• Python 3.9+ with dependencies: pip install Pillow pyobjc-framework-Cocoa

Scripts

Located in ~/.claude/skills/linkedin-article-publisher/scripts/:

parse_markdown.py

Parse Markdown and extract structured data:

python parse_markdown.py <markdown_file> [--output json|html] [--html-only]

Returns JSON with: title, cover_image, content_images (with block_index for positioning), html, total_blocks

copy_to_clipboard.py

Copy image or HTML to system clipboard:

# Copy image (with optional compression)
python copy_to_clipboard.py image /path/to/image.jpg [--quality 80]

# Copy HTML for rich text paste
python copy_to_clipboard.py html --file /path/to/content.html

Workflow

Strategy: "Text First, Images Later"

For articles with multiple images, paste ALL text content first, then insert images at correct positions using block index.

1. Parse Markdown with Python script -> get title, images with block_index, HTML
2. Navigate to LinkedIn Articles editor
3. Upload cover image (first image)
4. Fill title
5. Copy HTML to clipboard (Python) -> Paste with Cmd+V
6. Insert content images at positions specified by block_index
7. Save as draft (NEVER auto-publish)

Efficiency Guidelines

Goal: Minimize wait time between operations for smooth automation.

1. Avoid unnecessary browser_snapshot

Most browser operations (click, type, press_key, etc.) return page state in response. Don't call browser_snapshot after every operation - use the returned state directly.

Bad:
browser_click -> browser_snapshot -> analyze -> browser_click -> browser_snapshot -> ...

Good:
browser_click -> use returned state -> browser_click -> ...

2. Avoid unnecessary browser_wait_for

Only use browser_wait_for when:

• Waiting for image upload to complete
• Waiting for initial page load (rare cases)

Don't use browser_wait_for for buttons or inputs - they're available immediately after page load.

3. Parallel execution of independent operations

When two operations have no dependencies, call multiple tools in the same message:

Can parallel:
- Fill title (browser_type) + Copy HTML to clipboard (Bash)
- Parse Markdown JSON + Generate HTML file

Cannot parallel (has dependencies):
- Must navigate to editor before uploading cover image
- Must paste content before inserting images

4. Chain browser operations continuously

Each browser operation returns page state with element references. Use these references directly for the next operation:

# Ideal flow (execute directly, no extra waits):
browser_navigate -> find cover button in returned state -> browser_click(cover)
-> find title field in returned state -> browser_type(title)
-> click editor -> browser_press_key(Meta+v)
-> ...

5. Prepare work upfront

Before starting browser operations, complete all preparation:

1. Parse Markdown to get JSON data
2. Generate HTML file to /tmp/
3. Record title, cover_image, content_images info

This allows browser operations to execute continuously without stopping for data processing.

Step 1: Parse Markdown (Python)

Use parse_markdown.py to extract all structured data:

python ~/.claude/skills/linkedin-article-publisher/scripts/parse_markdown.py /path/to/article.md

Output JSON:

{
  "title": "Article Title",
  "cover_image": "/path/to/first-image.jpg",
  "content_images": [
    {"path": "/path/to/img2.jpg", "block_index": 5, "after_text": "context for debugging..."},
    {"path": "/path/to/img3.jpg", "block_index": 12, "after_text": "another context..."}
  ],
  "html": "<p>Content...</p><h2>Section</h2>...",
  "total_blocks": 45
}

Key fields:

• block_index: The image should be inserted AFTER block element at this index (0-indexed)
• total_blocks: Total number of block elements in the HTML
• after_text: Kept for reference/debugging only, NOT for positioning

Save HTML to temp file for clipboard:

python parse_markdown.py article.md --html-only > /tmp/article_html.html

Step 2: Open LinkedIn Articles Editor

browser_navigate: https://www.linkedin.com/article/new/

Important: The page loads directly into the article editor. Wait for the editor to fully load:

1. Wait for page load: Use browser_snapshot to check page state
2. Look for editor elements: Title input field, content editor area, cover image button
3. If redirect occurs: LinkedIn may redirect - follow the redirect URL

# 1. Navigate to editor
browser_navigate: https://www.linkedin.com/article/new/

# 2. Get page snapshot to find elements
browser_snapshot

# 3. Proceed with cover image upload, title, content

Note: If user is not logged in, prompt them to log in manually and retry.

Step 3: Upload Cover Image

LinkedIn's cover image upload:

1. Find and click the cover image area/button (usually at top of editor, look for "Add a cover image" or camera icon)
2. Use browser_file_upload with the cover image path (from JSON output)
3. Wait for image upload to complete

Look for elements like:

• "Add a cover image" button
• Cover image placeholder area
• Camera/image icon at top of editor

Step 4: Fill Title

• Find the title input field (usually large text area at top with placeholder "Title")
• Use browser_type to input title (from JSON output)

Step 5: Paste Text Content (Python Clipboard)

Copy HTML to system clipboard using Python, then paste:

# Copy HTML to clipboard
python ~/.claude/skills/linkedin-article-publisher/scripts/copy_to_clipboard.py html --file /tmp/article_html.html

Then in browser:

browser_click on editor content area
browser_press_key: Meta+v

This preserves all rich text formatting (H2, bold, links, lists).

Step 6: Insert Content Images (Block Index Positioning)

Key improvement: Use block_index for precise positioning instead of text matching.

Positioning principle

After pasting HTML, editor content consists of block elements (paragraphs, headers, quotes, etc.). Each image's block_index indicates it should be inserted after the Nth block element.

Operation steps

1. Get all block elements: Use browser_snapshot to get editor content, find all child elements under the textbox
2. Position by index: Click the block element at block_index position
3. Paste image: Copy image to clipboard then paste

For each content image (from content_images array):

# 1. Copy image to clipboard (with compression)
python ~/.claude/skills/linkedin-article-publisher/scripts/copy_to_clipboard.py image /path/to/img.jpg --quality 85

# 2. Click the block element at block_index
# Example: if block_index=5, click the 6th block element (0-indexed)
browser_click on the element at position block_index in the editor

# 3. Paste image
browser_press_key: Meta+v

# 4. Wait for upload to complete (short timeout, returns immediately when done)
browser_wait_for time=3

Positioning strategy

In browser_snapshot, editor content typically appears as:

textbox [ref=xxx]:
  generic [ref=block0]:  # block_index 0
    - paragraph content
  heading [ref=block1]:   # block_index 1
    - h2 content
  generic [ref=block2]:  # block_index 2
    - paragraph content
  ...

To insert image after block_index=5:

1. Find the 6th child element under editor textbox (0-indexed)
2. Click that element
3. Paste image

Note: Each inserted image shifts subsequent indices. Insert images in reverse order by block_index (highest to lowest) so earlier indices remain valid.

Reverse insertion example

If 3 images have block_index 5, 12, 27:

1. First insert block_index=27 image
2. Then insert block_index=12 image
3. Finally insert block_index=5 image

This way each insertion doesn't affect previously positioned locations.

Step 7: Save Draft

1. Verify content pasted (check if content appears correctly)
2. LinkedIn auto-saves drafts periodically (look for "Saved" indicator)
3. Optionally click "Publish" dropdown and select "Save as draft"
4. Report: "Draft saved. Review and publish manually."

Critical Rules

1. NEVER publish - Only save draft
2. First image = cover - Upload first image as cover image
3. Rich text conversion - Always convert Markdown to HTML before pasting
4. Use clipboard API - Paste via clipboard for proper formatting
5. Block index positioning - Use block_index for precise image placement
6. Reverse order insertion - Insert images from highest to lowest block_index
7. H1 title handling - H1 is used as title only, not included in body

Supported Formatting

• H2 headers (## )
• H3 headers (### )
• Blockquotes (> )
• Code blocks (...) - converted to blockquotes for compatibility
• Bold text (**)
• Italic text (*)
• Hyperlinks (text)
• Ordered lists (1. 2. 3.)
• Unordered lists (- )
• Paragraphs

Example Flow

User: "Publish /path/to/article.md to LinkedIn"

# Step 1: Parse Markdown
python ~/.claude/skills/linkedin-article-publisher/scripts/parse_markdown.py /path/to/article.md > /tmp/article.json
python ~/.claude/skills/linkedin-article-publisher/scripts/parse_markdown.py /path/to/article.md --html-only > /tmp/article_html.html

2. Navigate to https://www.linkedin.com/article/new/
3. Upload cover image (browser_file_upload for cover only)
4. Fill title (from JSON: title)
5. Copy & paste HTML:

   python ~/.claude/skills/linkedin-article-publisher/scripts/copy_to_clipboard.py html --file /tmp/article_html.html
   

   Then: browser_press_key Meta+v
6. For each content image, in reverse order of block_index:

   python copy_to_clipboard.py image /path/to/img.jpg --quality 85
   

   • Click block element at block_index position
   • browser_press_key Meta+v
   • Wait for upload to complete
7. Verify content in editor
8. "Draft saved. Please review and publish manually."

Best Practices

Why use block_index instead of text matching?

1. Precise positioning: Doesn't rely on text content, works even with similar paragraphs
2. Reliability: Index is deterministic, won't confuse similar text
3. Easy debugging: after_text kept for human verification

Why use Python instead of browser JavaScript?

1. More reliable: Python operates system clipboard directly, not limited by browser sandbox
2. Image compression: Compress before upload (--quality 85), reduces upload time
3. Code reuse: Scripts are fixed, no need to rewrite conversion logic each time
4. Easy debugging: Scripts can be tested independently

Wait strategy

Key understanding: browser_wait_for's time parameter is maximum wait time, not fixed delay. Operations return immediately when conditions are met.

• Bad: time=10 - if upload takes 2 seconds, remaining 8 seconds wasted
• Good: time=3 - returns immediately when done, max wait 3 seconds

# Correct: Short time value, returns immediately when condition met
browser_wait_for time=3

# Wrong: Fixed long wait, wastes time
browser_wait_for time=10  # Unconditional 10-second wait

Principle: Don't assume "how long it takes" - set reasonable maximum, let condition checking return quickly.

Image insertion efficiency

Each image's browser operations reduced from 5 steps to 2:

• Old: click -> add media -> media -> add photo -> file_upload
• New: click paragraph -> Meta+v

Cover image vs content images

• Cover image: Use browser_file_upload (dedicated upload button)
• Content images: Use Python clipboard + paste (more efficient)

LinkedIn-Specific Notes

Editor URL

• Primary: https://www.linkedin.com/article/new/
• Alternative: https://www.linkedin.com/pulse/ (may redirect here)

UI Elements to Look For

• Cover image: "Add a cover image" text or camera icon at top
• Title: Large text input at top with "Title" placeholder
• Content: Rich text editor area below title
• Save: "Publish" dropdown button with "Save as draft" option
• Auto-save indicator: "Saved" or "Saving..." text

Rich Text Support

LinkedIn's editor supports:

• Headers (H2, H3)
• Bold, Italic
• Links (hyperlinks)
• Lists (ordered and unordered)
• Blockquotes
• Inline images

Authentication

• User must be logged into LinkedIn in the browser
• No Premium subscription required (unlike X Articles)
• Anyone with a LinkedIn account can publish articles