Landing Page Psychology

Use this skill to turn landing page psychology into concrete page structure, conversion copy, visual hierarchy, and audit feedback.

Required Reference

Read references/landing-page-psychology-principles.md before any full landing page audit, rewrite, wireframe, section plan, or conversion review.

Use the reference as the source of truth for the nine principles:

1. Serial position effect
2. Von Restorff effect
3. Cognitive load theory
4. Social proof cascading
5. Anchoring bias
6. Completion bias
7. Loss aversion framing
8. Halo effect
9. Choice reduction

Workflow

1. Identify the page's single primary conversion action.
2. Map the current or proposed page into hero, immediate proof, feature/details, deeper proof, objection handling, and final CTA.
3. Check every section against the nine principles in the required reference.
4. Recommend concrete changes to copy, order, CTA treatment, proof placement, numbers, visual polish, and choice count.
5. Keep advice specific to the page, product, audience, and conversion goal.

Output Rules

• For audits, lead with the highest-impact fixes and tie each finding to a principle.
• For new pages, produce a section-by-section structure with suggested copy direction and proof requirements.
• For copy rewrites, preserve the user's offer and make the CTA, anchor, pain framing, and proof sharper.
• Avoid generic CRO advice unless it is directly connected to one of the nine principles.
• Do not drop principles from a full-page review; if a principle does not apply, say why briefly.