Apollo Core Workflow B: Email Sequences & Outreach

Overview

Implement Apollo.io's email sequencing and outreach automation capabilities for B2B sales campaigns.

Prerequisites

• Completed apollo-core-workflow-a (lead search)
• Apollo account with Sequences feature enabled
• Connected email account in Apollo

Instructions

Follow these high-level steps to implement apollo-core-workflow-b:

1. Review the prerequisites and ensure your environment is configured
2. Follow the detailed implementation guide for step-by-step code examples
3. Validate your implementation against the output checklist below

For full implementation details, load: Read(plugins/saas-packs/apollo-pack/skills/apollo-core-workflow-b/references/implementation-guide.md)

Output

• List of available sequences with stats
• New sequence creation with steps
• Contacts added to sequences
• Campaign analytics and metrics

Error Handling

Error	Cause	Solution
Email Not Connected	No sending account	Connect email in Apollo UI
Contact Already in Sequence	Duplicate enrollment	Check before adding
Invalid Email Template	Missing variables	Validate template syntax
Sequence Limit Reached	Plan limits	Upgrade plan or archive sequences

Resources

• Apollo Sequences API
• Apollo Email Templates
• Sequence Best Practices

Next Steps

Proceed to apollo-common-errors for error handling patterns.

Examples

Basic usage: Apply apollo core workflow b to a standard project setup with default configuration options.

Advanced scenario: Customize apollo core workflow b for production environments with multiple constraints and team-specific requirements.