Shopify Content

Create and manage Shopify store content — pages, blog posts, navigation menus, and SEO metadata. Produces live content in the store via the Admin API or browser automation.

Prerequisites

Admin API access token with read_content, write_content scopes (use shopify-setup skill)
For navigation: read_online_store_navigation, write_online_store_navigation scopes

Workflow

Step 1: Determine Content Type

Content Type	API Support	Method
Pages	Full	GraphQL Admin API
Blog posts	Full	GraphQL Admin API
Navigation menus	Limited	Browser automation preferred
Redirects	Full	REST Admin API
SEO metadata	Per-resource	GraphQL on the resource
Metaobjects	Full	GraphQL Admin API

Step 2a: Create Pages

curl -s https://{store}/admin/api/2025-01/graphql.json \
  -H "Content-Type: application/json" \
  -H "X-Shopify-Access-Token: {token}" \
  -d '{
    "query": "mutation pageCreate($page: PageCreateInput!) { pageCreate(page: $page) { page { id title handle } userErrors { field message } } }",
    "variables": {
      "page": {
        "title": "About Us",
        "handle": "about",
        "body": "<h2>Our Story</h2><p>Content here...</p>",
        "isPublished": true,
        "seo": {
          "title": "About Us | Store Name",
          "description": "Learn about our story and mission."
        }
      }
    }
  }'

Page body accepts HTML. Keep it semantic:

Use <h2> through <h6> for headings (the page title is <h1>)
Use <p>, <ul>, <ol> for body text
Use <a href="..."> for links
Avoid inline styles — the theme handles styling

Step 2b: Create Blog Posts

Shopify blogs have a two-level structure: Blog (container) > Article (post).

Find or create a blog:

{
  blogs(first: 10) {
    edges {
      node { id title handle }
    }
  }
}

Most stores have a default blog called "News". Create articles in it:

mutation {
  articleCreate(article: {
    blogId: "gid://shopify/Blog/123"
    title: "New Product Launch"
    handle: "new-product-launch"
    contentHtml: "<p>We're excited to announce...</p>"
    author: { name: "Store Team" }
    tags: ["news", "products"]
    isPublished: true
    publishDate: "2026-02-22T00:00:00Z"
    seo: {
      title: "New Product Launch | Store Name"
      description: "Announcing our latest product range."
    }
    image: {
      src: "https://example.com/blog-image.jpg"
      altText: "New product collection"
    }
  }) {
    article { id title handle }
    userErrors { field message }
  }
}

Step 2c: Update Navigation Menus

Navigation menus have limited API support. Use browser automation:

Navigate to https://{store}.myshopify.com/admin/menus
Select the menu to edit (typically "Main menu" or "Footer menu")
Add, reorder, or remove menu items
Save changes

Alternatively, use the GraphQL menuUpdate mutation if the API version supports it:

mutation menuUpdate($id: ID!, $items: [MenuItemInput!]!) {
  menuUpdate(id: $id, items: $items) {
    menu { id title }
    userErrors { field message }
  }
}

Step 2d: Create Redirects

URL redirects use the REST API:

curl -s https://{store}/admin/api/2025-01/redirects.json \
  -H "Content-Type: application/json" \
  -H "X-Shopify-Access-Token: {token}" \
  -d '{
    "redirect": {
      "path": "/old-page",
      "target": "/new-page"
    }
  }'

Step 2e: Update SEO Metadata

SEO fields are on each resource (product, page, article). Update via the resource's mutation:

mutation {
  pageUpdate(page: {
    id: "gid://shopify/Page/123"
    seo: {
      title: "Updated SEO Title"
      description: "Updated meta description under 160 chars."
    }
  }) {
    page { id title }
    userErrors { field message }
  }
}

Step 3: Verify

Query back the content to confirm:

{
  pages(first: 10, reverse: true) {
    edges {
      node { id title handle isPublished createdAt }
    }
  }
}

Provide the admin URL and the live URL for the user to review:

Admin: https://{store}.myshopify.com/admin/pages
Live: https://{store}.myshopify.com/pages/{handle}

Critical Patterns

Page vs Metaobject

For simple content (About, Contact, FAQ), use pages. For structured, repeatable content (team members, testimonials, locations), use metaobjects — they have typed fields and can be queried programmatically.

Blog SEO

Every blog post should have:

SEO title: under 60 characters, includes primary keyword
Meta description: under 160 characters, compelling summary
Handle: clean URL slug with keywords
Image with alt text: for social sharing and accessibility

Content Scheduling

Use publishDate on articles for scheduled publishing. Pages publish immediately when isPublished: true.

Bulk Content

For many pages (e.g. location pages, service pages), use a loop with rate limiting:

for page in pages_data:
    create_page(page)
    sleep(0.5)  # Respect rate limits

Reference Files

references/content-types.md — API endpoints, metaobject patterns, and browser-only operations

shopify-content