Pages: About

Guides About page content, structure, and trust-building for company websites.

When invoking: On first use, if helpful, open with 1-2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.

Initial Assessment

Check for product marketing context first: If .claude/product-marketing-context.md or .cursor/product-marketing-context.md exists, read it for company story, values, and differentiation.

Identify:

Audience: Job seekers, buyers, partners, press
Key message: Mission, values, differentiation
Proof points: Awards, metrics, testimonials

Best Practices

Essential Elements

Element	Purpose
Company overview	Who, what, where, when, why, how
Origin story	Journey, founding, milestones
Team	Key people, photos, roles
Mission and values	What you stand for
Visuals	Photos, videos, office/culture
Social proof	Testimonials, awards, certifications
Contact	Easy way to reach you

Strategic Approach

Tell a story: Convey who you are and why you're different--not just facts
Customer-focused: Frame around what you solve for customers, not self-promotion
Build trust: Social links, testimonials, contact details, certifications
Visible placement: About in main nav, not buried in footer

Why It Matters

One of the most-visited pages
58% of customers buy based on company values
60% of job candidates choose employers based on values
Entry point for branded search; impacts conversions

Output Format

Structure outline (sections)
Story narrative and key messages
Team section approach
SEO metadata (title, description, H1)
Trust elements checklist

Related Skills

pages-home: About often linked from homepage
pages-contact: Contact info on About
pages-customer-stories: Social proof complements About
seo-on-page-title, seo-on-page-description, seo-on-page-metadata: About page metadata

pages-about