Pages: FAQ

Guides FAQ page content, structure, and optimization for SEO and conversion.

When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.

Initial Assessment

Check for product marketing context first: If .claude/product-marketing-context.md or .cursor/product-marketing-context.md exists, read it for objections, product details, and customer language.

Identify:

1. Source of questions: Support tickets, sales, chat, surveys
2. Conversion focus: Objection-handling, decision-support
3. Placement: Dedicated page, in-page sections, or both

Best Practices

Research Real Questions

• Data-driven: Support tickets, emails, live chat, social, surveys
• Sales input: Common objections from sales team
• Customer service: Top recurring questions
• Avoid assumptions: Don't invent questions

Question Selection

• Conversion-related: Address objections, move toward purchase
• Avoid irrelevant: Skip company history, founder details unless asked
• Match phrasing: How customers naturally ask

Answer Quality

• Direct: Solve the problem; no fluff
• Conversational: Avoid corporate jargon
• Scannable: Short paragraphs, bullet points
• Complete: Answer fully without requiring follow-up

Organization

• Categories: Group by topic (Billing, Features, Support)
• Hierarchy: Clear sections, logical order
• Navigation: Table of contents, accordions, jump links

SEO

• Keywords: Natural inclusion in Q&A
• Title/meta: Optimized for FAQ queries
• Schema: FAQPage structured data for rich snippets
• Featured snippets: Concise answers for "People Also Ask"

Why It Matters

• Reduces support load
• Targets long-tail and voice search
• Can convert 2→x higher than standard content
• Builds trust; creates featured snippet opportunities

Output Format

• Question list (from research)
• Category structure
• Answer format and tone
• Schema (FAQPage)
• SEO metadata

Related Skills

• pages-pricing: FAQ often addresses pricing objections
• pages-contact: FAQ reduces contact form volume
• seo-on-page-schema: FAQPage schema
• seo-on-page-title, seo-on-page-description, seo-on-page-metadata: FAQ page metadata