Pages: Pricing

Guides pricing page content, structure, and conversion optimization.

When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.

Initial Assessment

Check for product marketing context first: If .claude/product-marketing-context.md or .cursor/product-marketing-context.md exists, read it for product, audience, and pricing strategy.

Identify:

1. Pricing model: Subscription, one-time, usage-based, freemium
2. Plans: Number of tiers, differentiation
3. Primary goal: Sign up, contact sales, trial
4. Objections: Price sensitivity, "which plan?" confusion

Pricing Page Structure

Section	Purpose
Headline	Value-focused; "Simple pricing" or benefit-led
Plan comparison	Clear table or cards; feature comparison
FAQ	Common objections (billing, cancellation, refunds)
Social proof	Testimonials, logos, "X companies trust us"
CTA	Per plan or unified "Get started"
Guarantee	Money-back, free trial, no credit card

Best Practices

Plan Presentation

• Anchoring: Lead with mid-tier or annual discount
• Differentiation: Clear "most popular" or "best value"
• Feature clarity: What's included; avoid vague "Advanced features"
• Comparison: Help user choose (quiz, comparison table)

Objection Handling

• Price: ROI, cost per use, comparison to alternatives
• Commitment: Free trial, no CC, cancel anytime
• Uncertainty: Guarantee, case studies, support

SEO

• Title: "Pricing | [Product]" or "Plans & Pricing"
• Meta: Include price range or "Start free" if applicable
• Schema: Consider Product/Offer structured data

Output Format

• Headline options
• Plan structure (tiers, features, pricing display)
• FAQ topics and sample answers
• CTA copy per plan
• Objection handling copy
• SEO metadata

Related Skills

• pages-home: Homepage links to pricing
• pages-features: Features inform plan differentiation
• seo-on-page-schema: Product/Offer schema for pricing