Pages: Products

Guides product listing and category page content for e-commerce. For individual product detail pages, structure varies by platform.

When invoking: On first use, if helpful, open with 1-2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.

Initial Assessment

Check for product marketing context first: If .claude/product-marketing-context.md or .cursor/product-marketing-context.md exists, read it for product catalog and positioning.

Identify:

1. Page type: Category, collection, or product grid
2. Products: Count, filters, sorting
3. Audience: Browsers, researchers, buyers

Best Practices

Category/Listing Page

Element	Purpose
Category title	Clear H1; target keyword
Description	SEO copy; benefits of category
Filters	Price, size, brand, etc.
Product cards	Image, name, price, CTA
Pagination	Crawlable; rel prev/next

Product Card

• Image: Alt text; multiple angles
• Name: Descriptive; keyword
• Price: Clear; sale/compare-at
• CTA: Add to cart, view details

SEO

• Category pages: Unique titles, descriptions
• Schema: ItemList, Product
• Internal links: Cross-category; breadcrumbs

Output Format

• Structure for listing page
• Product card elements
• Filter/sort approach
• SEO metadata and schema

Related Skills

• components-url-slug: URL slug for product pages; 3-5 words, primary keyword
• seo-on-page-url-structure: Product URL hierarchy (e.g. /products/category/product)
• pages-features: For SaaS feature pages
• seo-on-page-schema: Product, ItemList schema
• seo-on-page-internal-links: Category linking
• components-breadcrumb: Breadcrumb trail for product hierarchy