Pages: Services

Guides services page content and structure for service-based businesses (consulting, agencies, freelancers).

When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.

Initial Assessment

Check for product marketing context first: If .claude/product-marketing-context.md or .cursor/product-marketing-context.md exists, read it for service offerings and differentiation.

Identify:

1. Service count: One overview or multiple service pages
2. Audience: B2B, B2C, or both
3. Conversion goal: Contact, quote, booking

Best Practices

Structure

Approach	When
Single page	Few services; compact overview
Hub + detail	Many services; main page links to each
Service tiers	Packages, pricing tiers

Essential Elements

Element	Purpose
Service overview	What you offer; who it's for
Benefits	Outcomes, not just features
Process	How you work; steps
Proof	Case studies, testimonials
CTA	Contact, get quote, book call

Content

• Benefit-first: Solve problems; outcomes
• Clear scope: What's included
• Differentiation: Why you vs. others

SEO

• Target "service + location" or "service + industry"
• Schema: Service type
• Internal links from Home, About

Output Format

• Structure (single vs. hub)
• Service descriptions
• CTA placement
• SEO metadata

Related Skills

• seo-on-page-url-structure: Service URL hierarchy (e.g. /services/web-development)
• pages-features: For SaaS; services for service businesses
• pages-pricing: Service pricing
• pages-customer-stories: Proof for services
• seo-on-page-title, seo-on-page-description, seo-on-page-metadata: Services page metadata