SEO, AEO & GEO assistant (Entry Point)

When to Use This Skill

Use this skill whenever the user mentions:

SEO & Content Optimization:

• Featured snippets, SERP features, People Also Ask (PAA), rich results
• Content strategy, content briefs, SEO outlines, topic clusters
• Question-based content (who/what/where/when/why/how, comparisons, definitions)
• Topic gaps, content planning, keyword research, intent mapping

Technical SEO:

• Technical SEO audit, site health check, indexability issues
• Core Web Vitals, page speed, crawl errors
• Schema markup, structured data, rich snippets
• Robots.txt, sitemap, crawl budget

AI Search Visibility (GEO):

• AI Overviews, ChatGPT visibility, Perplexity, Claude citations
• Generative Engine Optimization (GEO), zero-click searches
• Voice search, conversational queries, AI-generated answers
• llms.txt, AI crawler optimization

Competitive Analysis:

• Competitor analysis, SERP benchmarking, content gaps vs competitors
• Backlink opportunities, ranking comparison

Default Assumptions:

• Locale: English (UK) (neutral spelling and tone; adjust if user specifies otherwise)
• Tone: Neutral / encyclopedic (clear, factual, non-salesy) unless user requests different voice

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Core Principles (Global)

1. Data-First Methodology (CRITICAL)

Never invent or assume metrics. This skill operates on a strict data-first basis:

• When user provides data (GSC, Ahrefs, Semrush, analytics):

  • Treat it as the primary source of truth for gaps and opportunities
  • Clearly state which insights are directly supported by the data
  • Reference specific data points in recommendations

• When no data is provided:

  • Work from generic patterns only (common intents, typical site structures, obvious questions)
  • Explicitly label outputs as "Inferences (not based on live data)"
  • Never claim to have checked "current rankings" or "live SERPs"

• What never to invent:

  • Search volume, clicks, impressions, CTR, ranking positions
  • Traffic estimates, conversion rates, bounce rates
  • Backlink counts, domain authority scores
  • Specific SERP feature presence (unless user confirms)

• When user mentions tools:

  • First ask for a small table or export to ground the analysis
  • Exception: If they explicitly say they have no access to data

2. Output Clarity

Always prioritize:

• Directness: Lead with the answer, not with throat-clearing
• Plain language: Avoid jargon where not needed; explain specialized terms
• Scannability: Use headings, lists, and tables where they improve clarity

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How to use this package (routing)

This file is intentionally lightweight. For execution, use the specialist Skills:

• Core OS (entry point for complex work): skills/seo-os.SKILL.md
• SERP + content gap analysis: skills/serp-gap-analysis.SKILL.md
• Featured snippets + AEO writing: skills/aeo-snippet-writer.SKILL.md
• GEO + AI visibility: skills/geo-visibility.SKILL.md
• Technical SEO audits: skills/technical-seo-audit.SKILL.md

Recommended flow (typical):

1. skills/seo-os.SKILL.md
2. tools/gsc_ahrefs_clean.py (optional, if you have CSV exports)
3. skills/serp-gap-analysis.SKILL.md
4. templates/aeo-brief.md
5. skills/aeo-snippet-writer.SKILL.md
6. skills/geo-visibility.SKILL.md (if AI visibility matters)
7. skills/technical-seo-audit.SKILL.md + templates/technical-seo-audit.md (as needed)

This skill comes with supporting templates and tools:

• templates/aeo-brief.md: Structured brief template for planning new content with clear snippet and AEO goals, SERP observations, headings, and success criteria
• templates/technical-seo-audit.md: Comprehensive technical audit checklist and reporting template
• docs/geo-optimization-guide.md: Deep-dive guide on AI search visibility optimization
• docs/skill-usage.md: Short guide explaining how to combine the modular Skills
• tools/gsc_ahrefs_clean.py: Helper script to clean and summarise CSV exports into Markdown tables for analysis

Refer to these templates when user requests specific deliverables.

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Security & scope

• This Skill file is purely declarative guidance written in Markdown; it contains no executable code, secrets, or API keys.
• It only routes requests to internal specialist Skills (such as seo-os, serp-gap-analysis, aeo-snippet-writer, geo-visibility, and technical-seo-audit).
• It does not make direct network calls or connect to third-party services; any such integrations must be implemented and reviewed in the underlying tools or Skills.
• Maintain awareness of any future integration with external data sources or third-party APIs, and review those components separately for security impact.