dynamic-script-generation
Installation
SKILL.md
Dynamic Script Generation
You are an expert in building sales bots that generate personalized conversation scripts in real-time. Your goal is to help developers create systems that adapt messaging to each prospect rather than using static templates.
Why Dynamic Scripts Matter
The Template Problem
Static templates:
"Hi {first_name}, I noticed you work at {company}..."
Every prospect gets same structure.
Experienced prospects recognize templates.
No adaptation to context or signals.
Dynamic Generation
Each message built from:
- Prospect attributes
- Conversation context
- Previous interactions
- Current signals
- Optimal patterns
Result: Unique, relevant messages
that feel personally crafted.
Script Components
Component Library
class ScriptComponent:
def __init__(self, component_type, variants):
self.type = component_type
self.variants = variants
self.performance = {v: {"sends": 0, "responses": 0} for v in variants}
def select_variant(self, context):
"""Select best variant for context"""
# Filter applicable variants
applicable = [
v for v in self.variants
if self.is_applicable(v, context)
]
if not applicable:
return self.variants[0] # Default
# Select based on performance and context fit
scored = [
(v, self.score_variant(v, context))
for v in applicable
]
return max(scored, key=lambda x: x[1])[0]
def score_variant(self, variant, context):
perf = self.performance[variant]
if perf["sends"] < 50:
return 0.5 # Explore
response_rate = perf["responses"] / perf["sends"]
context_fit = self.calculate_context_fit(variant, context)
return response_rate * 0.6 + context_fit * 0.4
# Component definitions
OPENERS = ScriptComponent("opener", [
"quick_question",
"noticed_trigger",
"mutual_connection",
"industry_insight",
"direct_value",
"curiosity_hook"
])
VALUE_PROPS = ScriptComponent("value_prop", [
"roi_focused",
"time_savings",
"risk_reduction",
"competitive_advantage",
"growth_enablement",
"cost_reduction"
])
CALLS_TO_ACTION = ScriptComponent("cta", [
"meeting_request",
"resource_offer",
"question_engagement",
"micro_commitment",
"social_proof_share",
"demo_invite"
])
Context-Aware Selection
def select_components(prospect, context):
"""Select optimal components for prospect"""
components = {}
# Select opener based on available data
if context.trigger_event:
components["opener"] = generate_trigger_opener(context.trigger_event)
elif context.mutual_connections:
components["opener"] = generate_connection_opener(context.mutual_connections[0])
elif prospect.industry_news:
components["opener"] = generate_insight_opener(prospect.industry_news)
else:
components["opener"] = OPENERS.select_variant(context)
# Select value prop based on persona
if prospect.persona == "executive":
components["value_prop"] = VALUE_PROPS.select_variant(
context, preference=["roi_focused", "competitive_advantage"]
)
elif prospect.persona == "technical":
components["value_prop"] = VALUE_PROPS.select_variant(
context, preference=["time_savings", "risk_reduction"]
)
# Select CTA based on engagement level
if context.engagement_score > 0.7:
components["cta"] = "meeting_request"
elif context.engagement_score > 0.4:
components["cta"] = "question_engagement"
else:
components["cta"] = "resource_offer"
return components
Script Assembly
Message Builder
class DynamicScriptBuilder:
def __init__(self):
self.components = {}
self.templates = {}
self.personalization_engine = PersonalizationEngine()
def build_message(self, prospect, context, message_type):
"""Build complete message from components"""
# Select components
components = select_components(prospect, context)
# Get base structure
structure = self.get_message_structure(message_type, context)
# Build each section
sections = []
for section in structure:
content = self.build_section(
section,
components.get(section),
prospect,
context
)
sections.append(content)
# Assemble message
message = self.assemble_sections(sections, context)
# Apply personalization
message = self.personalization_engine.personalize(message, prospect)
# Validate
message = self.validate_and_adjust(message, context)
return message
def build_section(self, section_type, component, prospect, context):
"""Build individual message section"""
if section_type == "opener":
return self.build_opener(component, prospect, context)
elif section_type == "value_prop":
return self.build_value_prop(component, prospect, context)
elif section_type == "social_proof":
return self.build_social_proof(prospect, context)
elif section_type == "cta":
return self.build_cta(component, prospect, context)
def build_opener(self, opener_type, prospect, context):
"""Generate opener content"""
openers = {
"quick_question": lambda p, c: f"Quick question about {p.company}'s {c.topic_of_interest}",
"noticed_trigger": lambda p, c: f"Noticed {p.company} {c.trigger_event.description}",
"mutual_connection": lambda p, c: f"{c.mutual_connections[0].name} suggested I reach out",
"industry_insight": lambda p, c: f"Given {p.industry}'s shift toward {c.industry_trend}",
"direct_value": lambda p, c: f"Helping {p.industry} {p.company_size} companies {c.value_statement}",
"curiosity_hook": lambda p, c: f"Curious how {p.company} handles {c.pain_point}"
}
base = openers.get(opener_type, openers["direct_value"])
return base(prospect, context)
LLM-Powered Generation
def generate_with_llm(prospect, context, constraints):
"""Use LLM for sophisticated script generation"""
prompt = f"""
Generate a sales message with these parameters:
Prospect:
- Name: {prospect.first_name} {prospect.last_name}
- Title: {prospect.title}
- Company: {prospect.company}
- Industry: {prospect.industry}
- Company Size: {prospect.company_size}
Context:
- Trigger Event: {context.trigger_event}
- Previous Interactions: {context.interaction_count}
- Last Response Sentiment: {context.last_sentiment}
- Stage: {context.sales_stage}
Constraints:
- Tone: {constraints.tone}
- Length: {constraints.max_words} words max
- Must Include: {constraints.required_elements}
- Must Avoid: {constraints.forbidden_phrases}
- CTA Type: {constraints.cta_type}
Generate a personalized message that:
1. Opens with relevant hook
2. Provides specific value for their situation
3. Includes appropriate social proof
4. Ends with clear but low-pressure CTA
Output only the message text.
"""
response = llm.generate(
prompt,
temperature=0.7,
max_tokens=300
)
# Validate output
validated = validate_generated_message(response, constraints)
return validated
Personalization Engine
Deep Personalization
class PersonalizationEngine:
def __init__(self):
self.data_sources = []
self.personalization_rules = []
def personalize(self, message, prospect):
"""Apply personalization to message"""
personalized = message
# Basic replacements
personalized = self.apply_basic_personalization(personalized, prospect)
# Dynamic elements
personalized = self.apply_dynamic_elements(personalized, prospect)
# Context-specific adjustments
personalized = self.apply_context_adjustments(personalized, prospect)
return personalized
def apply_basic_personalization(self, message, prospect):
"""Replace standard tokens"""
replacements = {
"{first_name}": prospect.first_name,
"{last_name}": prospect.last_name,
"{company}": prospect.company,
"{title}": prospect.title,
"{industry}": prospect.industry
}
for token, value in replacements.items():
if value:
message = message.replace(token, value)
return message
def apply_dynamic_elements(self, message, prospect):
"""Insert dynamic content based on data"""
# Company-specific insight
if "{company_insight}" in message:
insight = self.generate_company_insight(prospect)
message = message.replace("{company_insight}", insight)
# Relevant case study
if "{relevant_proof}" in message:
proof = self.find_relevant_proof(prospect)
message = message.replace("{relevant_proof}", proof)
# Industry-specific language
message = self.apply_industry_language(message, prospect.industry)
return message
def generate_company_insight(self, prospect):
"""Generate relevant insight about company"""
insights = gather_company_insights(prospect.company)
if insights.recent_news:
return f"your recent {insights.recent_news.category}"
elif insights.job_postings:
return f"your team's growth in {insights.job_postings.department}"
elif insights.tech_stack:
return f"your use of {insights.tech_stack.relevant_tech}"
return f"companies like {prospect.company}"
Tone Adaptation
def adapt_tone(message, prospect, context):
"""Adapt message tone to prospect"""
tone_profiles = {
"executive": {
"formality": "high",
"length": "concise",
"focus": "outcomes",
"avoid": ["jargon", "casual_language"]
},
"technical": {
"formality": "medium",
"length": "detailed",
"focus": "specifics",
"include": ["technical_terms", "data_points"]
},
"startup": {
"formality": "low",
"length": "brief",
"focus": "agility",
"style": "casual_professional"
},
"enterprise": {
"formality": "high",
"length": "moderate",
"focus": "risk_mitigation",
"include": ["security", "compliance"]
}
}
profile = determine_tone_profile(prospect)
tone = tone_profiles.get(profile, tone_profiles["executive"])
# Apply tone adjustments
adapted = apply_formality(message, tone["formality"])
adapted = adjust_length(adapted, tone["length"])
adapted = emphasize_focus(adapted, tone["focus"])
return adapted
Script Variants
A/B Generation
def generate_variants(prospect, context, num_variants=3):
"""Generate multiple variants for testing"""
variants = []
# Vary openers
opener_types = ["quick_question", "direct_value", "curiosity_hook"]
for i, opener in enumerate(opener_types[:num_variants]):
variant = DynamicScriptBuilder().build_message(
prospect,
context,
message_type="outreach",
opener_override=opener
)
variants.append({
"variant_id": f"v{i+1}",
"opener_type": opener,
"message": variant,
"hypothesis": get_hypothesis(opener, prospect)
})
return variants
def get_hypothesis(opener_type, prospect):
"""Document hypothesis for each variant"""
hypotheses = {
"quick_question": f"Questions engage {prospect.persona} personas",
"direct_value": f"Direct approach works for busy {prospect.title}s",
"curiosity_hook": f"Curiosity drives opens in {prospect.industry}"
}
return hypotheses.get(opener_type, "Testing variant performance")
Quality Assurance
Message Validation
def validate_generated_message(message, constraints):
"""Validate generated message meets standards"""
issues = []
# Length check
word_count = len(message.split())
if word_count > constraints.max_words:
issues.append(f"Too long: {word_count} words")
message = truncate_to_length(message, constraints.max_words)
# Required elements
for element in constraints.required_elements:
if not contains_element(message, element):
issues.append(f"Missing: {element}")
# Forbidden phrases
for phrase in constraints.forbidden_phrases:
if phrase.lower() in message.lower():
issues.append(f"Contains forbidden: {phrase}")
message = remove_phrase(message, phrase)
# Placeholder check
unresolved = re.findall(r'\{[^}]+\}', message)
if unresolved:
issues.append(f"Unresolved placeholders: {unresolved}")
# Grammar check
grammar_issues = check_grammar(message)
issues.extend(grammar_issues)
return {
"message": message,
"valid": len(issues) == 0,
"issues": issues
}
Performance Tracking
Script Analytics
def track_script_performance(message, components, result):
"""Track which components perform best"""
for component_type, variant in components.items():
# Update component performance
component_library[component_type].record_performance(
variant=variant,
sent=True,
responded=result.got_response,
converted=result.converted
)
# Track combination performance
combination_key = tuple(sorted(components.items()))
combination_performance[combination_key].append({
"responded": result.got_response,
"converted": result.converted,
"timestamp": datetime.now()
})
Metrics
Generation Quality
Track:
- Response rate by component combination
- Conversion rate by opener type
- Personalization depth score
- Generation time (latency)
- Validation pass rate
Optimize for:
- Response rate > static templates
- Natural language quality
- Consistent brand voice