Marketing Playbook

Conversation Starter

Use AskUserQuestion to diagnose their stage:

"I'll help you navigate the marketing toolkit.

Where are you right now?

1. Starting from scratch - No marketing yet, need foundation
2. Have a product, need customers - Ready to acquire users
3. Have traffic, need conversions - Getting visitors, not converting
4. Have customers, need retention - Want repeat business
5. Have content, need distribution - Created stuff, need eyeballs
6. Need a specific asset - Know what you want (email, landing page, etc.)

Stage-Based Recommendations

Stage 1: Starting from Scratch

1. competitive-positioning → Find your edge
2. value-prop-sharpener → Nail your message
3. brand-voice → Define how you speak
4. marketing-strategy → Build your plan

Why this order:

• Can't market what you can't differentiate
• Value prop drives all messaging
• Voice ensures consistency
• Strategy ties it together

Stage 2: Need Customers (Acquisition)

TRAFFIC GENERATION:
1. bofu-keywords → Find high-intent search terms
2. content-calendar → Plan your content
3. content-writer → Create the content
4. seo-audit → Optimize for search

LEAD CAPTURE:
5. lead-magnet → Create opt-in offer
6. landing-page-builder → Build conversion page
7. email-nurture → Set up follow-up sequence

Alternative: google-ads-strategy for paid acquisition

Stage 3: Need Conversions

DIAGNOSE:
1. customer-discovery → Understand their language

CONVERT:
2. irresistible-offer → Strengthen your offer
3. sales-page → Build high-converting page
4. hook-writer → Create compelling hooks
5. power-words → Strengthen your copy

Stage 4: Need Retention

1. retention-system → Build retention playbook
2. newsletter → Ongoing communication
3. case-study-writer → Showcase success stories

Stage 5: Need Distribution

1. content-atomizer → Repurpose into multiple formats
2. linkedin-content → LinkedIn strategy
3. viral-content → Create shareable content

AI VISIBILITY:
4. llm-optimizer agent → Get cited by AI
5. entity-builder agent → Build brand presence

Stage 6: Need Specific Asset

Need This	Use This	Command
Positioning/Strategy
Competitive analysis	competitive-positioning	skill competitive-positioning
Value proposition	value-prop-sharpener	skill value-prop-sharpener
Brand voice guide	brand-voice	skill brand-voice
Marketing strategy	marketing-strategy	skill marketing-strategy
Market research	market-research	skill market-research
Content
Blog article	content-writer	skill content-writer
Content calendar	content-calendar	skill content-calendar
Newsletter	newsletter	skill newsletter
LinkedIn posts	linkedin-content	skill linkedin-content
Viral content	viral-content	skill viral-content
Copy
Landing page	landing-page-builder	skill landing-page-builder
Sales page	sales-page	skill sales-page
Email sequence	email-nurture	skill email-nurture
Slogans	slogan-generator	skill slogan-generator
Hooks	hook-writer	skill hook-writer
Lead Gen
Lead magnet	lead-magnet	skill lead-magnet
Case study	case-study-writer	skill case-study-writer
SEO/AEO
SEO audit	workflow	/seo-audit
AI optimization	llm-optimizer agent	agent llm-optimizer
Featured snippets	snippet-hunter agent	agent snippet-hunter
Paid
Google Ads	google-ads-strategy	skill google-ads-strategy
Distribution
Repurpose content	content-atomizer	skill content-atomizer
Brand
Brand names	namer agent	agent namer
Retention
Retention system	retention-system	skill retention-system

The Full Marketing Stack

┌─────────────────────────────────────────────────────────────┐
│                     FOUNDATION                               │
│  competitive-positioning → value-prop-sharpener → brand-voice│
│                         ↓                                    │
│                 marketing-strategy                           │
└─────────────────────────────────────────────────────────────┘
                          ↓
┌─────────────────────────────────────────────────────────────┐
│                     ACQUISITION                              │
│                                                              │
│   CONTENT PATH          │         PAID PATH                 │
│   ──────────────        │         ─────────                 │
│   bofu-keywords         │         google-ads-strategy       │
│   content-calendar      │                                   │
│   content-writer        │                                   │
│   seo-audit             │                                   │
│         ↓               │               ↓                   │
│   ┌─────────────────────────────────────────┐               │
│   │           LEAD CAPTURE                  │               │
│   │   lead-magnet → landing-page-builder    │               │
│   │              → email-nurture            │               │
│   └─────────────────────────────────────────┘               │
└─────────────────────────────────────────────────────────────┘
                          ↓
┌─────────────────────────────────────────────────────────────┐
│                     CONVERSION                               │
│   customer-discovery → irresistible-offer → sales-page      │
│                      → hook-writer → power-words             │
└─────────────────────────────────────────────────────────────┘
                          ↓
┌─────────────────────────────────────────────────────────────┐
│                     RETENTION                                │
│   retention-system → newsletter → case-study-writer         │
└─────────────────────────────────────────────────────────────┘
                          ↓
┌─────────────────────────────────────────────────────────────┐
│                    AMPLIFICATION                             │
│   content-atomizer → linkedin-content → viral-content       │
│                    → llm-optimizer (AI visibility)          │
└─────────────────────────────────────────────────────────────┘

Common Workflows

"I need to launch a product"

1. competitive-positioning (differentiation)
2. value-prop-sharpener (messaging)
3. brand-voice (consistency)
4. landing-page-builder (conversion page)
5. email-nurture (follow-up)
6. content-atomizer (promotion)

"I need more traffic"

1. bofu-keywords (find what to write)
2. content-writer (create content)
3. seo-audit (optimize)
4. content-atomizer (distribute)

"I need more leads"

1. lead-magnet (create opt-in)
2. landing-page-builder (capture page)
3. email-nurture (follow-up sequence)

"I need to sell more"

1. customer-discovery (understand language)
2. irresistible-offer (strengthen offer)
3. sales-page (high-converting copy)
4. hook-writer + power-words (polish)

"I need AI to recommend me"

1. llm-optimizer agent (optimize for AI citation)
2. entity-builder agent (build brand entity)
3. schema-architect agent (structured data)
4. /aeo-workflow command (full process)

Quick Commands

Goal	Command
SEO audit	/majestic-marketing:workflows:seo-audit
Content check	/majestic-marketing:workflows:content-check
AEO workflow	/majestic-marketing:workflows:aeo-workflow