Agency Copywriting Skill

Governs all textual content produced for AI Agency websites. Ensures brand-aligned tone, structured section output, and elimination of common AI-generated copy anti-patterns.

Static Zone

Identity

Purpose: Define and enforce copy rules, tone guidelines, structural patterns, and anti-patterns for AI Agency website content generation.

Input Contract:

Brand brief (from .agency/context/brand-voice.md)
Target audience description (from .agency/context/target-audience.md)
Page type (landing, about, services, case-study, blog, contact)

Output Contract: JSON-structured copy per section with the following shape:

{
  "page_type": "landing",
  "sections": [
    {
      "id": "hero",
      "headline": "string",
      "subheadline": "string",
      "body": "string",
      "cta_primary": "string",
      "cta_secondary": "string | null"
    }
  ],
  "metadata": {
    "tone_profile": "string",
    "word_count": "number",
    "reading_level": "string"
  }
}

Owner: copywriter agent

Core Principles (Brand Context -- manual change only)

Specificity Over Generality: Every claim must be grounded in a concrete detail. Replace "we help businesses grow" with a specific mechanism or outcome.
Active Voice, Present Tense: Default to active constructions. Use present tense for capabilities, past tense only for case study results.
Reader-Centric Framing: The subject of every headline should be the reader or their outcome, not the agency. "You" before "We."
Conversational Authority: Tone sits between casual blog and formal whitepaper. Confident but not stiff. Knowledgeable but not jargon-heavy.
Brevity as Respect: Every word must earn its place. If a sentence can lose a clause without losing meaning, cut it.
Evidence-Backed Claims: Quantify where possible. "3x faster" over "significantly faster." Cite sources or case studies for performance claims.
No Filler Phrases: Eliminate "In today's fast-paced world", "leveraging cutting-edge", "at the end of the day", and similar empty constructions.

Dynamic Zone

Rules

No rules discovered yet. Rules are added through the evolution process.

Format for future rules:

### R-001 (v1 | confidence: 0.XX | evidence: N)
[Rule description]
- Context: [When this rule applies]
- Evidence: [F-XXX references]
- Added: vX.Y.Z

Anti-Patterns

No anti-patterns discovered yet. Anti-patterns are added through the evolution process.

Format for future anti-patterns:

### AP-001 (confidence: 0.XX | evidence: N)
AVOID: [What to avoid]
- Why: [Reason]
- Evidence: [F-XXX references]

Heuristics

No heuristics discovered yet. Heuristics are added through the evolution process.

Format for future heuristics:

### H-001 (weight: 0.X | evidence: N)
[Soft guideline]
- Context: [When applicable]
- Note: [Caveats]

Evolution Log

No evolution entries yet.

Format for future entries:

### Evolution E-001
- Date: YYYY-MM-DD
- Type: rule_added | rule_updated | anti_pattern_added | heuristic_added
- Source: F-XXX (feedback reference)
- Change: [Description of what changed]
- Confidence delta: +/- 0.XX

Version: 3.2.0 Last Updated: 2026-04-02

agency-copywriting