SEO/GEO Optimization Skill

Comprehensive SEO and GEO (Generative Engine Optimization) for websites. Optimize for both traditional search engines (Google, Bing) and AI search engines (ChatGPT, Perplexity, Gemini, Copilot, Claude).

Quick Reference

GEO = Generative Engine Optimization - Optimizing content to be cited by AI search engines.

Key Insight: AI search engines don't rank pages - they cite sources. Being cited is the new "ranking #1".

Workflow

Step 1: Website Audit

Get the target URL and analyze current SEO/GEO status.

Basic SEO Audit (Free):

python3 scripts/seo_audit.py "https://example.com"

Use this for: Quick technical SEO check (title, meta, H1, robots, sitemap, load time). No API needed.

Check Meta Tags:

curl -sL "https://example.com" | grep -E "<title>|<meta name=\"description\"|<meta property=\"og:|application/ld\+json" | head -20

Use this for: Quick check of essential meta tags and schema markup on any webpage.

Check robots.txt:

curl -s "https://example.com/robots.txt"

Use this for: Verify which bots are allowed/blocked. Critical for ensuring AI search engines can crawl your site.

Check sitemap:

curl -s "https://example.com/sitemap.xml" | head -50

Use this for: Verify sitemap structure and ensure all important pages are included for search engine discovery.

Verify AI Bot Access:

# These bots should be allowed in robots.txt:
- Googlebot (Google)
- Bingbot (Bing/Copilot)
- PerplexityBot (Perplexity)
- ChatGPT-User (ChatGPT with browsing)
- ClaudeBot / anthropic-ai (Claude)
- GPTBot (OpenAI)

Step 2: Keyword Research

Use WebSearch to research target keywords:

WebSearch: "{keyword} keyword difficulty site:ahrefs.com OR site:semrush.com"
WebSearch: "{keyword} search volume 2026"
WebSearch: "site:{competitor.com} {keyword}"

Analyze:

Search volume and difficulty
Competitor keyword strategies
Long-tail keyword opportunities
International keyword conflicts (e.g., "OPC" = industrial automation in English markets)

Step 3: GEO Optimization (AI Search Engines)

Apply the 9 Princeton GEO Methods (see references/geo-research.md):

Method	Visibility Boost	How to Apply
Cite Sources	+40%	Add authoritative citations and references
Statistics Addition	+37%	Include specific numbers and data points
Quotation Addition	+30%	Add expert quotes with attribution
Authoritative Tone	+25%	Use confident, expert language
Easy-to-understand	+20%	Simplify complex concepts
Technical Terms	+18%	Include domain-specific terminology
Unique Words	+15%	Increase vocabulary diversity
Fluency Optimization	+15-30%	Improve readability and flow
~~Keyword Stuffing~~	-10%	AVOID - hurts visibility

Best Combination: Fluency + Statistics = Maximum boost

Generate FAQPage Schema (+40% AI visibility):

{
  "@context": "https://schema.org",
  "@type": "FAQPage",
  "mainEntity": [{
    "@type": "Question",
    "name": "What is [topic]?",
    "acceptedAnswer": {
      "@type": "Answer",
      "text": "According to [source], [answer with statistics]."
    }
  }]
}

Optimize Content Structure:

Use "answer-first" format (direct answer at top)
Clear H1 > H2 > H3 hierarchy
Bullet points and numbered lists
Tables for comparison data
Short paragraphs (2-3 sentences max)

Step 4: Traditional SEO Optimization

Meta Tags Template:

<title>{Primary Keyword} - {Brand} | {Secondary Keyword}</title>
<meta name="description" content="{Compelling description with keyword, 150-160 chars}">
<meta name="keywords" content="{keyword1}, {keyword2}, {keyword3}">

<!-- Open Graph -->
<meta property="og:title" content="{Title}">
<meta property="og:description" content="{Description}">
<meta property="og:image" content="{Image URL 1200x630}">
<meta property="og:url" content="{Canonical URL}">
<meta property="og:type" content="website">

<!-- Twitter Cards -->
<meta name="twitter:card" content="summary_large_image">
<meta name="twitter:title" content="{Title}">
<meta name="twitter:description" content="{Description}">
<meta name="twitter:image" content="{Image URL}">

JSON-LD Schema (see references/schema-templates.md):

WebPage / Article for content pages
FAQPage for FAQ sections
Product for product pages
Organization for about pages
SoftwareApplication for tools/apps

Check Content:

H1 contains primary keyword
Images have descriptive alt text
Internal links to related content
External links have rel="noopener noreferrer"
Content is mobile-friendly
Page loads in < 3 seconds

Step 5: Validate & Monitor

Schema Validation:

# Open Google Rich Results Test
open "https://search.google.com/test/rich-results?url={encoded_url}"

# Open Schema.org Validator
open "https://validator.schema.org/?url={encoded_url}"

Check Indexing Status:

# Google (use Search Console API or manual check)
open "https://www.google.com/search?q=site:{domain}"

# Bing
open "https://www.bing.com/search?q=site:{domain}"

Generate Report:

## SEO/GEO Optimization Report

### Current Status
- Meta Tags: ✅/❌
- Schema Markup: ✅/❌
- AI Bot Access: ✅/❌
- Mobile Friendly: ✅/❌
- Page Speed: X seconds

### Recommendations
1. [Priority 1 action]
2. [Priority 2 action]
3. [Priority 3 action]

### GEO Optimizations Applied
- [ ] FAQPage schema added
- [ ] Statistics included
- [ ] Citations added
- [ ] Answer-first structure

Platform-Specific Optimization

See references/platform-algorithms.md for detailed ranking factors.

ChatGPT

Focus on branded domain authority (cited 11% more than third-party)
Update content within 30 days (3.2x more citations)
Build backlinks (>350K referring domains = 8.4 avg citations)
Match content style to ChatGPT's response format

Perplexity

Allow PerplexityBot in robots.txt
Use FAQ Schema (higher citation rate)
Host PDF documents (prioritized for citation)
Focus on semantic relevance over keywords

Google AI Overview (SGE)

Optimize for E-E-A-T (Experience, Expertise, Authority, Trust)
Use structured data (Schema markup)
Build topical authority (content clusters + internal linking)
Include authoritative citations (+132% visibility)

Microsoft Copilot / Bing

Ensure Bing indexing (required for citation)
Optimize for Microsoft ecosystem (LinkedIn, GitHub mentions help)
Page speed < 2 seconds
Clear entity definitions

Claude AI

Ensure Brave Search indexing (Claude uses Brave, not Google)
High factual density (data-rich content preferred)
Clear structural clarity (easy to extract)

Skill Dependencies

This skill works best with:

twitter skill - Search SEO experts for latest tips
reddit skill - Search r/SEO, r/bigseo for discussions
WebSearch - Keyword research and competitor analysis

References

references/platform-algorithms.md - Detailed ranking factors for each platform
references/geo-research.md - Princeton GEO research (9 methods)
references/schema-templates.md - JSON-LD templates
references/seo-checklist.md - Complete SEO audit checklist
references/tools-and-apis.md - Tools and API reference
examples/opc-skills-case-study.md - Real-world optimization example

seo-geo