Social Media Marketing Skill

Writing Style Guidelines

Be Human, Not AI:

Write like a real person, not a marketing bot
Use natural language and conversational tone
Avoid buzzwords: "revolutionary", "game-changing", "seamless", "leverage"
Skip filler words: "basically", "essentially", "simply", "just"

Emoji Policy:

Maximum ONE emoji per post (or none)
Use only when it genuinely adds clarity or warmth
Never pile up emojis (no "Check this out! 🚀🔥💥🎉")
Professional platforms (LinkedIn): prefer no emoji

What to Avoid:

❌ "🚀🔥 This GAME-CHANGING plugin will REVOLUTIONIZE your workflow!! 💥✨🎉"
✅ "Tired of manually syncing your forms? This plugin does it automatically."

Instructions

When creating social media content:

1. Twitter/X Posts

Single Tweet (280 chars):

Hook line that grabs attention

Key point or benefit

Call-to-action or question

#relevanthashtag

Thread Format:

Thread: [Topic] - Everything you need to know

1/ Hook that promises value

2/ First key point with example

3/ Second key point with data

4/ Third key point with tip

5/ Summary + CTA

Like & RT if helpful! Follow for more.

Engagement Tweets:

Ask genuine questions
Share honest takes (not hot takes for engagement)
Create polls
Reply to trends (only if relevant)

2. LinkedIn Posts

Structure:

Hook line (stops the scroll)

Problem or pain point

Story or insight (2-3 short paragraphs)

Key takeaway or lesson

Call-to-action + question for engagement

---
#hashtag1 #hashtag2 #hashtag3

Content Types:

Personal stories with lessons
Industry insights and trends
How-to and practical tips
Behind-the-scenes
Achievements (genuine, not humble-brag)
Thoughtful opinions (not controversial for engagement)

3. Instagram

Caption Structure:

Hook (first line visible)
.
.
.
Value content or story (after "more")

Call-to-action

.
.
.
#hashtag1 #hashtag2 ... (up to 30)

Carousel Ideas:

Step-by-step tutorials
Before/after transformations
Tips and tricks lists
Product features
Customer testimonials

Reels/Stories:

Hook in first 3 seconds
Quick value delivery
Trending audio (if appropriate)
Text overlays for accessibility
Clear CTA at end

4. Facebook

Post Types:

Long-form stories
Questions for engagement
Live videos
Group discussions
Event promotions

Best Practices:

Native video over YouTube links
Engage in comments quickly
Use Facebook-specific features
Post when audience is active

5. Content Calendar Template

Day	Platform	Content Type	Topic	CTA
Mon	Twitter	Thread	How-to	Follow
Tue	LinkedIn	Story	Lesson	Comment
Wed	Instagram	Carousel	Tips	Save
Thu	Twitter	Poll	Opinion	Vote
Fri	All	Promo	Product	Link

6. Hashtag Strategy

Twitter: 1-2 relevant hashtags (less is more) LinkedIn: 3-5 industry hashtags Instagram: 20-30 mixed hashtags

10 broad (1M+ posts)
10 medium (100K-1M)
10 niche (<100K)

7. Engagement Tactics

Boost Reach:

Post consistently
Engage with others first (genuinely, not for algorithm)
Reply to every comment
Use platform features (polls, lives)
Collaborate with others

Build Community:

Ask genuine questions
Share user content (with credit)
Be authentic and consistent
Celebrate followers
Respond like a human, not a brand

8. Analytics Focus

Track:

Impressions/reach
Engagement rate
Click-through rate
Follower growth
Best posting times
Top performing content types

9. Platform-Specific Tips

Twitter/X:

Tweet 3-5x daily
Best times: 8-10am, 12-1pm
Use threads for long content
Quote tweet for commentary

LinkedIn:

Post 1x daily max
Best times: Tue-Thu, 7-8am
Comment on others' posts
Use document posts for carousels

Instagram:

Post 1-2x daily
Best times: 11am-1pm, 7-9pm
Stories multiple times daily
Reels for growth

Quality Checklist

Before posting, verify:

Content

Tone

Visual (if applicable)

Real screenshots (not mockups)
Alt text for accessibility
No sensitive data visible
Properly sized for platform

social-media