SEO Opportunity Finder

Identify the highest-leverage content gaps between your site and competitors. Combines a crawl of your existing content with competitor keyword/traffic analysis to surface a prioritized list of posts worth writing.

Core principle: Don't start from a blank keyword list. Start by knowing what you have, then find what competitors have that you don't — and pick the gaps most likely to convert.

When to Use

• "Find SEO content gaps vs our competitors"
• "What topics should we write about to rank?"
• "We're starting a blog — where should we focus first?"
• "What keywords are [competitor] ranking for that we're missing?"

Phase 0: Intake

1. Your website URL (e.g., https://yourcompany.com)
2. 2-3 competitor URLs to compare against
3. Primary ICP — who are you trying to attract? (This filters for commercial intent vs. general traffic)
4. Any topics/keyword themes that are definitely in scope? (Optional — helps prioritize output)

Phase 1: Catalog Your Existing Content

Run site-content-catalog to build an inventory of your current pages and posts:

python3 skills/site-content-catalog/scripts/catalog_site.py \
  --url <your_site_url> \
  --output json

Extract from results:

• All blog post titles and URLs
• Inferred topics/themes per post
• Estimated content age (from URL slugs or metadata if available)

This prevents recommending content you've already written.

Phase 2: Analyze Competitor SEO Footprint

Run seo-domain-analyzer for each competitor:

# Uses Apify Semrush/Ahrefs scrapers
node skills/seo-domain-analyzer/src/cli.js analyze --domain <competitor_domain>

Collect for each competitor:

• Top ranking keywords (by estimated traffic volume)
• Top pages by organic traffic
• Domain authority / DR score
• Keyword categories they're winning in

If seo-domain-analyzer returns limited data (low-traffic competitor), supplement with seo-traffic-analyzer:

python3 skills/seo-traffic-analyzer/scripts/analyze_seo.py \
  --url <competitor_url> \
  --output summary

Phase 3: Identify Gaps

Compare your content inventory (Phase 1) against competitor keyword/topic coverage (Phase 2):

Gap Classification

Type	Definition	Priority
Hard gap	Competitor has a page/post on topic, you have nothing	High
Soft gap	You have content on topic but it's thin (< 500 words, old, no depth)	Medium
Positioning gap	Competitor owns a keyword cluster that maps to your ICP's exact problem	High
Informational gap	High traffic, low commercial intent — good for awareness, not conversion	Low

Commercial Intent Filter

For each gap topic, score commercial intent (1-5):

• 5 — Directly maps to your product (e.g., "best AI SDR tools for startups")
• 4 — Problem-aware but not product-specific (e.g., "how to scale outbound SDR")
• 3 — Adjacent pain point (e.g., "cold email open rates benchmark 2026")
• 2 — Educational, tangential (e.g., "what is lead scoring")
• 1 — Generic traffic, low conversion potential

Prioritize gaps with score ≥ 3.

Phase 4: Synthesize & Output

Produce a prioritized opportunity table + editorial brief starters:

# SEO Opportunity Report — [Your Company] vs [Competitors]
Generated: [DATE]

## Your Content Snapshot
- Total indexed pages: [N]
- Blog posts: [N]
- Main topic clusters: [list]

## Competitor Benchmarks
| Domain | DR | Est. Monthly Organic Traffic | Top Keyword Clusters |
|--------|----|-----------------------------|----------------------|
| [comp1] | [X] | [X] | [topics] |
| [comp2] | [X] | [X] | [topics] |

## Top 10 Content Opportunities

### 1. [Topic/Title Suggestion]
- **Keyword target:** [keyword phrase]
- **Why it matters:** [what problem it solves for ICP]
- **Competitor owning it:** [competitor URL]
- **Est. monthly searches:** [range]
- **Commercial intent score:** [1-5]
- **Recommended format:** [listicle / how-to / comparison / landing page]
- **Estimated effort:** [hours or word count target]

### 2. [Topic/Title Suggestion]
...

## Quick Wins (update existing posts)

| Your Post | Issue | What to Add |
|-----------|-------|-------------|
| [URL] | [thin/outdated] | [recommendation] |

## Recommended Content Calendar (Next 90 Days)

| Month | Post | Intent Score | Est. Traffic Potential |
|-------|------|-------------|----------------------|
| Month 1 | [post 1] | [score] | [range] |
| Month 1 | [post 2] | [score] | [range] |
| Month 2 | [post 3] | [score] | [range] |
...

Save to clients/<client-name>/intelligence/seo-opportunities-[YYYY-MM-DD].md.

Cost

Component	Cost
Site content catalog	Free (sitemap crawl)
SEO domain analyzer (per competitor)	~$1-3 (Apify Semrush scraper)
Traffic analyzer (supplement)	~$0.10-0.50 (web search probes)
Total per run	~$3-10 for 3 competitors

Tools Required

• Apify API token — APIFY_API_TOKEN env var
• Upstream skills: site-content-catalog, seo-domain-analyzer, seo-traffic-analyzer

Trigger Phrases

• "Find our SEO content gaps"
• "What should we write about to rank?"
• "Compare our content coverage to [competitor]"
• "Run SEO opportunity finder for [client]"