SEO Strategy Planning

What This Skill Does

Create SEO strategy: analyze competitors, plan keywords, create content calendar, output implementation roadmap.

Does NOT do:

• Website architecture design → use site-architecture
• Technical SEO checks → use seo-technical
• Content generation → use seo-content-writer

---

Optional Input

Input	Source	Description
seo-keywords output	/seo keywords	If keyword research exists, read as strategy input

Not a hard dependency. You can plan first then research, or research first then plan.

---

Process

Step 1: Discovery

Ask user:

• Business type (SaaS / E-commerce / Local service / Media / Other)
• Target audience (Who are your customers?)
• Main competitors (3-5)
• Goals (Traffic? Conversions? Brand?)
• Existing website? (Yes → analyze current state; No → new site planning)

Step 2: Competitor Analysis

For each competitor, analyze:

Dimension	Check Points
Content	What pages? Blog frequency? Content depth?
Keywords	What keywords rank? Content topics?
E-E-A-T	Author info? Expert endorsements? Trust signals?
Structure	URL hierarchy? Navigation design?

Tools: WebFetch + Perplexity

Output: COMPETITOR-ANALYSIS.md

Step 3: Keyword Strategy

If seo-keywords output exists → read and integrate If not → infer from competitor analysis + user input

Determine:

• Core keywords (3-5)
• Long-tail keywords (10-20)
• Topic clusters

Output: Integrate into SEO-STRATEGY.md

Step 4: Content Planning

Based on keyword strategy, plan:

Content Type	Example
Pillar pages	Authoritative long-form on core topics
Cluster pages	Detailed articles around pillars
Blog posts	Regular update content

Output: CONTENT-CALENDAR.md

# Content Calendar

## Month 1
| Week | Topic | Target Keyword | Type | Priority |
|------|-------|----------------|------|----------|
| 1 | ... | ... | Pillar | High |
| 2 | ... | ... | Cluster | Medium |

Step 5: Implementation Roadmap

Simplified roadmap:

Phase	Timeline	Focus
Launch	Week 1-2	Technical foundation (→ seo-technical), core pages
Content	Week 3-8	Publish per calendar (→ seo-content-writer)
Optimize	Week 9-12	Monitor rankings, adjust strategy

Output: IMPLEMENTATION-ROADMAP.md

---

Output Files

File	Content
SEO-STRATEGY.md	Complete strategy: goals, keywords, topic clusters
COMPETITOR-ANALYSIS.md	Competitor analysis report
CONTENT-CALENDAR.md	Content calendar (for seo-content-writer)
IMPLEMENTATION-ROADMAP.md	Implementation roadmap

---

Integration

seo-keywords ──(optional)──> seo-plan
                                │
                                ├──> seo-content-writer (content generation)
                                ├──> site-architecture (architecture design)
                                └──> seo-technical (technical checks)

Skill	When to Use
seo-keywords	Do keyword research before planning
site-architecture	When detailed architecture design needed
seo-content-writer	Generate content per calendar
seo-technical	Check technical foundation

---

Example

User: /seo plan
Claude: Please tell me:
1. Business type?
2. Target audience?
3. Main competitors?
4. SEO goals?

User: SaaS project management tool, targeting SMBs, competitors are Asana, Monday, Notion

Claude: [Executing competitor analysis...]
        [Creating keyword strategy...]
        [Planning content calendar...]
        [Outputting 4 files]

[PROTOCOL]: Update this header on changes, then check CLAUDE.md