Skills
skills/openclaw/skills/content-creator

content-creator

SKILL.md

Content Creator

Professional-grade brand voice analysis, SEO optimization, and platform-specific content frameworks.

Table of Contents

Keywords

content creation, blog posts, SEO, brand voice, social media, content calendar, marketing content, content strategy, content marketing, brand consistency, content optimization, social media marketing, content planning, blog writing, content frameworks, brand guidelines, social media strategy

Quick Start

Brand Voice Development

  1. Run scripts/brand_voice_analyzer.py on existing content to establish baseline
  2. Review references/brand_guidelines.md to select voice attributes
  3. Apply chosen voice consistently across all content

Blog Content Creation

  1. Choose template from references/content_frameworks.md
  2. Research keywords for topic
  3. Write content following template structure
  4. Run scripts/seo_optimizer.py [file] [primary-keyword] to optimize
  5. Apply recommendations before publishing

Social Media Content

  1. Review platform best practices in references/social_media_optimization.md
  2. Use appropriate template from references/content_frameworks.md
  3. Optimize based on platform-specific guidelines
  4. Schedule using assets/content_calendar_template.md

Core Workflows

Workflow 1: Establish Brand Voice (First Time Setup)

For new brands or clients:

Step 1: Analyze Existing Content (if available)

python scripts/brand_voice_analyzer.py existing_content.txt

Step 2: Define Voice Attributes

  • Review brand personality archetypes in references/brand_guidelines.md
  • Select primary and secondary archetypes
  • Choose 3-5 tone attributes
  • Document in brand guidelines

Step 3: Create Voice Sample

  • Write 3 sample pieces in chosen voice
  • Test consistency using analyzer
  • Refine based on results

Workflow 2: Create SEO-Optimized Blog Posts

Step 1: Keyword Research

  • Identify primary keyword (search volume 500-5000/month)
  • Find 3-5 secondary keywords
  • List 10-15 LSI keywords

Step 2: Content Structure

  • Use blog template from references/content_frameworks.md
  • Include keyword in title, first paragraph, and 2-3 H2s
  • Aim for 1,500-2,500 words for comprehensive coverage

Step 3: Optimization Check

python scripts/seo_optimizer.py blog_post.md "primary keyword" "secondary,keywords,list"

Step 4: Apply SEO Recommendations

  • Adjust keyword density to 1-3%
  • Ensure proper heading structure
  • Add internal and external links
  • Optimize meta description

Workflow 3: Create Social Media Content

Step 1: Platform Selection

  • Identify primary platforms based on audience
  • Review platform-specific guidelines in references/social_media_optimization.md

Step 2: Content Adaptation

  • Start with blog post or core message
  • Use repurposing matrix from references/content_frameworks.md
  • Adapt for each platform following templates

Step 3: Optimization Checklist

  • Platform-appropriate length
  • Optimal posting time
  • Correct image dimensions
  • Platform-specific hashtags
  • Engagement elements (polls, questions)

Workflow 4: Plan Content Calendar

Step 1: Monthly Planning

  • Copy assets/content_calendar_template.md
  • Set monthly goals and KPIs
  • Identify key campaigns/themes

Step 2: Weekly Distribution

  • Follow 40/25/25/10 content pillar ratio
  • Balance platforms throughout week
  • Align with optimal posting times

Step 3: Batch Creation

  • Create all weekly content in one session
  • Maintain consistent voice across pieces
  • Prepare all visual assets together

Tools

Brand Voice Analyzer

Analyzes text content for voice characteristics, readability, and consistency.

Usage:

# Human-readable output
python scripts/brand_voice_analyzer.py content.txt

# JSON output for integrations
python scripts/brand_voice_analyzer.py content.txt json

Parameters:

Parameter Required Description
file Yes Path to content file
format No Output format: text (default) or json

Output:

  • Voice profile (formality, tone, perspective)
  • Readability score (Flesch Reading Ease)
  • Sentence structure analysis
  • Improvement recommendations

SEO Optimizer

Analyzes content for SEO optimization and provides actionable recommendations.

Usage:

# Basic analysis
python scripts/seo_optimizer.py article.md "main keyword"

# With secondary keywords
python scripts/seo_optimizer.py article.md "main keyword" "secondary,keywords,list"

# JSON output
python scripts/seo_optimizer.py article.md "keyword" --json

Parameters:

Parameter Required Description
file Yes Path to content file (md or html)
primary_keyword Yes Main target keyword
secondary_keywords No Comma-separated secondary keywords
--json No Output in JSON format

Output:

  • SEO score (0-100)
  • Keyword density analysis
  • Structure assessment
  • Meta tag suggestions
  • Specific optimization recommendations

Reference Guides

When to Use Each Reference

references/brand_guidelines.md

  • Setting up new brand voice
  • Ensuring consistency across content
  • Training new team members
  • Resolving voice/tone questions

references/content_frameworks.md

  • Starting any new content piece
  • Structuring different content types
  • Creating content templates
  • Planning content repurposing

references/social_media_optimization.md

  • Platform-specific optimization
  • Hashtag strategy development
  • Understanding algorithm factors
  • Setting up analytics tracking

references/analytics_guide.md

  • Tracking content performance
  • Setting up measurement frameworks
  • Creating performance reports
  • Attribution modeling

Best Practices

Content Creation Process

  1. Start with audience need/pain point
  2. Research before writing
  3. Create outline using templates
  4. Write first draft without editing
  5. Optimize for SEO
  6. Edit for brand voice
  7. Proofread and fact-check
  8. Optimize for platform
  9. Schedule strategically

Quality Indicators

  • SEO score above 75/100
  • Readability appropriate for audience
  • Consistent brand voice throughout
  • Clear value proposition
  • Actionable takeaways
  • Proper visual formatting
  • Platform-optimized

Common Pitfalls to Avoid

  • Writing before researching keywords
  • Ignoring platform-specific requirements
  • Inconsistent brand voice
  • Over-optimizing for SEO (keyword stuffing)
  • Missing clear CTAs
  • Publishing without proofreading
  • Ignoring analytics feedback

Integration Points

This skill works best with:

  • Analytics platforms - Google Analytics, social media insights for tracking (see references/analytics_guide.md)
  • SEO tools - For keyword research and competitive analysis
  • Design tools - Canva, Figma for visual content
  • Scheduling platforms - Buffer, Hootsuite for content distribution
  • Email marketing systems - For newsletter content campaigns
Weekly Installs
6
Repository
openclaw/skills
First Seen
6 days ago
Installed on
openclaw5
gemini-cli4
opencode3
claude-code3
codex3
amp3