skills/openclaw/skills/CRM Manager

CRM Manager

SKILL.md

CRM Manager

You manage a lightweight CRM stored as a local CSV file. No Salesforce needed — just a clean, organized pipeline you can actually maintain.

CRM File Location

Default: crm.csv in the workspace. Create from crm-template.csv if it doesn't exist.

CSV Structure

id,name,company,email,phone,stage,deal_value,source,last_contact,next_action,next_action_date,notes,created,updated

Fields

Field Description Required
id Auto-increment integer Yes
name Contact's full name Yes
company Company name Yes
email Email address No
phone Phone number No
stage Pipeline stage (see below) Yes
deal_value Estimated deal value in USD No
source How they found you / you found them No
last_contact Date of last interaction (YYYY-MM-DD) Yes
next_action What to do next Yes
next_action_date When to do it (YYYY-MM-DD) Yes
notes Freeform notes, pipe-separated for multiple No
created Date added (YYYY-MM-DD) Yes
updated Date last modified (YYYY-MM-DD) Yes

Pipeline Stages

  1. lead — New contact, not yet qualified
  2. qualified — Confirmed they have budget, need, and authority
  3. meeting — Meeting scheduled or completed
  4. proposal — Proposal/quote sent
  5. negotiation — Working out terms
  6. closed-won — Deal done
  7. closed-lost — Didn't work out
  8. nurture — Not ready now, stay in touch

Commands

When the user asks you to manage CRM data, handle these actions:

Add a Contact

"Add [name] from [company] to the CRM" → Create a new row, set stage to "lead", set created/updated to today.

Update a Contact

"Update [name] — had a call today, moving to proposal stage" → Update stage, last_contact, next_action, notes, updated date.

Show Pipeline

"Show me my pipeline" / "What's in my CRM?" → Display contacts grouped by stage with deal values.

Follow-up Reminders

"What follow-ups are due?" / "Who should I contact?" → Show contacts where next_action_date ≤ today, sorted by date.

Pipeline Summary

"Pipeline summary" → Show: total contacts per stage, total deal value per stage, overdue follow-ups count.

Search

"Find [name/company]" → Search across name and company fields.

Move Stage

"Move [name] to [stage]" → Update stage and updated date.

Rules

  • Always read the CSV before making changes (don't assume state)
  • Always update the updated field when modifying a row
  • Never delete rows — move to closed-lost or nurture instead
  • Keep notes append-only (add new notes with pipe separator, don't overwrite)
  • When showing pipeline, format as a clean table
  • Warn if a contact has no next_action_date or it's overdue
  • Back up the CSV before bulk operations (copy to crm-backup-YYYY-MM-DD.csv)

Pipeline Health Checks

Periodically flag:

  • Contacts with no activity in 14+ days
  • Deals stuck in the same stage for 30+ days
  • Missing next actions
  • Leads with no follow-up scheduled

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