Skills
skills/openclaw/skills/LinkedIn Content Creation Skill by Reepl

LinkedIn Content Creation Skill by Reepl

SKILL.md

LinkedIn Content Creation via Reepl

Full LinkedIn content management through Reepl's MCP integration. Write posts in your authentic voice, schedule content, manage drafts, generate AI images, browse your saved content library, and maintain contacts -- all from your AI assistant.

Prerequisites

  1. Reepl account -- sign up at reepl.io
  2. MCP connection -- connect your account via OAuth (see Setup below)
  3. Gemini API key (optional) -- required only for AI image generation, link at Settings > AI Models

Setup

# 1. Visit the OAuth page to connect your Reepl account
https://mcp.reepl.io/oauth/authorize

# 2. Log in with your Reepl credentials (Google or email)

# 3. Copy the API key shown after authorization

# 4. Configure the MCP server endpoint
https://mcp.reepl.io/mcp?key=YOUR_API_KEY

If you receive authentication errors at any point, re-authenticate at the URL above.

Available Tools (18 total)

Tool Purpose
create_draft Save a new LinkedIn post draft
get_drafts List and search your drafts
update_draft Edit an existing draft
delete_draft Remove a draft
publish_to_linkedin Publish a post to LinkedIn immediately
schedule_post Queue a post for future publishing
update_scheduled_post Change time, content, or settings of a scheduled post
get_published_posts View your published LinkedIn posts
get_scheduled_posts View your scheduled post queue
get_user_profile Get your Reepl account info
get_voice_profile Read your voice profile (writing style patterns)
update_voice_profile Update voice profile with learned patterns
get_contacts Browse saved LinkedIn contacts
get_lists Browse your contact lists
get_collections Browse your saved post collections
get_saved_posts Read posts from a specific collection
get_templates Browse your post templates and ideas
generate_image Generate an AI image for a post (requires Gemini API key)

Content Rules

All LinkedIn content MUST be plain text. Never use markdown formatting like bold, italic, or # headings. LinkedIn does not render markdown -- it will appear literally in the feed, looking AI-generated. Use line breaks, spacing, and natural punctuation for structure instead.

LinkedIn posts have a 3,000 character limit.

Tool Reference

1. Create Draft

Save a post idea for later editing or publishing.

{
  "content": "Just wrapped up a deep dive into how AI is reshaping B2B sales.\n\nHere are 3 things I learned...",
  "title": "AI in B2B Sales",
  "mediaUrls": ["https://example.com/image.jpg"]
}
Parameter Required Description
content Yes Post text (plain text only)
title No Draft title for organization
mediaUrls No Array of image URLs to attach

2. Get Drafts

List and search your saved drafts.

{
  "search": "AI sales",
  "limit": 10
}
Parameter Required Description
limit No Number of drafts to return (default: 20)
search No Filter drafts by keyword

3. Update Draft

Edit an existing draft's content, title, or images.

{
  "draft_id": "abc-123",
  "content": "Updated post content here...",
  "title": "New Title"
}
Parameter Required Description
draft_id Yes ID of the draft to update
content No Updated post text
title No Updated title
mediaUrls No Updated image URLs (replaces existing)

4. Delete Draft

{
  "draft_id": "abc-123"
}
Parameter Required Description
draft_id Yes ID of the draft to delete

5. Publish to LinkedIn

Publish a post to LinkedIn immediately. This action is irreversible -- always confirm with the user before calling.

{
  "content": "Excited to share that we just hit 10,000 users on Reepl!\n\nBuilding in public has been one of the best decisions we made.\n\nHere's what I'd tell founders who are hesitant to share their journey...",
  "visibility": "PUBLIC"
}
Parameter Required Description
content Yes Post text (plain text only, max 3000 chars)
mediaUrls No Array of image URLs to include
visibility No PUBLIC (default) or CONNECTIONS

6. Schedule Post

Queue a post for future publishing. Times are rounded to 15-minute intervals.

{
  "content": "Monday motivation: the best time to start was yesterday. The second best time is now.",
  "scheduledFor": "2026-02-17T08:00:00Z",
  "visibility": "PUBLIC"
}
Parameter Required Description
content Yes Post text (plain text only, max 3000 chars)
scheduledFor Yes ISO 8601 timestamp (e.g. 2026-02-17T08:00:00Z)
mediaUrls No Array of image URLs
visibility No PUBLIC (default) or CONNECTIONS

Scheduling tips:

  • Ask the user for their preferred time rather than picking one yourself.
  • If they want suggestions, recommend varied slots: early morning (7-8 AM), lunch (12-1 PM), or end of day (5-6 PM) in their timezone.
  • Avoid scheduling all posts at the same time -- spread them for better engagement.

7. Update Scheduled Post

Change the time, content, visibility, or images on a post that's already scheduled.

{
  "post_id": "post-456",
  "scheduledFor": "2026-02-18T12:30:00Z",
  "content": "Updated content for the scheduled post..."
}
Parameter Required Description
post_id Yes ID of the scheduled post
scheduledFor No New ISO 8601 timestamp
content No Updated post text
visibility No Updated visibility
mediaUrls No Updated image URLs (replaces existing)

8. Get Published Posts

View the user's published LinkedIn posts.

{
  "limit": 10
}
Parameter Required Description
limit No Number of posts to return (default: 20)

9. Get Scheduled Posts

View posts currently queued for future publishing.

{
  "limit": 10
}
Parameter Required Description
limit No Number of posts to return (default: 20)

10. Get User Profile

Returns the user's name, email, and LinkedIn URL. No parameters required.

11. Get Voice Profile

Read the user's voice profile -- writing style patterns learned from their published posts. No parameters required.

Returns:

  • userInstructions -- guidelines the user has set (topics to avoid/emphasize, brand keywords, custom rules, writing samples)
  • generatedProfile -- LLM-learned patterns (tone dimensions, vocabulary preferences, hook styles, structure patterns, anti-patterns)
  • allowAutoUpdate -- whether the generated profile can be updated automatically
  • isActive -- whether the voice profile is active

Always read the voice profile before generating content. This is the key to writing posts that sound like the user, not like an AI.

12. Update Voice Profile

Update the voice profile with newly learned patterns after analyzing the user's posts.

{
  "generatedProfile": {
    "schema_version": "1.0",
    "tone": { "primary": "conversational-authoritative" },
    "vocabulary": { "signature_phrases": ["here's the thing", "let me break this down"] },
    "structure": { "hook_patterns": [{ "type": "bold-statement" }, { "type": "question" }] },
    "anti_patterns": { "never_do": ["use corporate jargon", "start with 'I'm excited to announce'"] }
  }
}
Parameter Required Description
allowAutoUpdate No Only change if user explicitly requests
isActive No Toggle voice profile on/off
userInstructions No User-controlled guidelines -- only modify if user explicitly asks
generatedProfile No LLM-learned patterns from analyzing posts

Important: Before updating generatedProfile, always check that allowAutoUpdate is true. If the user has locked their profile, do not update it.

13. Get Contacts

Browse saved LinkedIn contacts and profiles.

{
  "search": "product manager",
  "limit": 20
}
Parameter Required Description
limit No Number of contacts (default: 20)
search No Filter by name, headline, or keyword

14. Get Lists

Browse the user's contact lists (curated groups of contacts).

{
  "search": "leads",
  "limit": 10
}
Parameter Required Description
search No Filter lists by name
limit No Number of lists (default: 20)

15. Get Collections

Browse saved post collections (groups of bookmarked LinkedIn posts).

{
  "search": "inspiration",
  "limit": 10
}
Parameter Required Description
search No Filter collections by name
limit No Number of collections (default: 20)

16. Get Saved Posts

Read posts from a specific collection. Use get_collections first to find the collection ID.

{
  "collectionID": "col-789",
  "search": "storytelling",
  "limit": 10
}
Parameter Required Description
collectionID Yes The collection to fetch from
limit No Number of posts (default: 20)
search No Filter posts by keyword

17. Get Templates

Browse post templates and content ideas saved in the user's library.

{
  "search": "product launch",
  "limit": 10
}
Parameter Required Description
limit No Number of templates (default: 20)
search No Filter by keyword
catalogID No Filter by specific catalog

18. Generate Image

Generate an AI image for a LinkedIn post using Google Gemini. Requires the user to have linked their Gemini API key in Reepl settings.

{
  "style": "infographic",
  "postContent": "3 ways AI is changing B2B sales in 2026..."
}
Parameter Required Description
style Yes Image style (see table below)
postContent No Post content for context
customPrompt If style is custom Your own image prompt

Available styles:

Style Output
infographic Professional data visuals and charts
minimal-illustration Clean line art illustrations
bold-text Typography and quote cards
screenshot-social-proof Mockup screenshots
comic-storyboard Comic-style panels
realistic-portrait Photorealistic scenes
diagram-flowchart Diagrams and process flows
custom Your own prompt (requires customPrompt)

Always show the generated image to the user for approval before publishing. Pass the returned URL as mediaUrls when calling publish_to_linkedin or schedule_post.

Common Patterns

Pattern 1: Write a Post in the User's Voice

1. get_voice_profile          -- read their writing style
2. Ask user for topic          -- what do they want to write about?
3. Write draft (plain text!)   -- match their tone, hooks, vocabulary
4. Show draft, get feedback    -- iterate until they're happy
5. create_draft OR publish     -- save or go live

Pattern 2: Schedule a Week of Content

1. get_voice_profile           -- read writing style
2. get_templates               -- browse content ideas
3. get_saved_posts             -- browse inspiration from collections
4. Write 3-5 posts             -- vary topics, hooks, formats
5. schedule_post (x5)          -- spread across Mon-Fri at varied times

Pattern 3: Repurpose Saved Content

1. get_collections             -- find the right collection
2. get_saved_posts             -- browse posts in it
3. Pick a post, rewrite it     -- new angle, user's voice
4. create_draft or publish     -- save or go live

Pattern 4: Post with AI-Generated Image

1. Write the post content first
2. generate_image              -- use post content as context
3. Show the image to user      -- get approval
4. publish_to_linkedin         -- pass image URL in mediaUrls

Pattern 5: Analyze and Update Voice Profile

1. get_published_posts         -- fetch recent posts (limit: 20)
2. Analyze patterns            -- tone, hooks, vocabulary, structure
3. get_voice_profile           -- check if allowAutoUpdate is true
4. update_voice_profile        -- save learned patterns to generatedProfile

Error Handling

Error Cause Solution
Session expired or invalid OAuth token expired Re-authenticate at https://mcp.reepl.io/oauth/authorize
Content exceeds 3000 character limit Post too long Shorten the content
draft_id is required Missing draft ID Call get_drafts first to find the ID
collectionID is required Missing collection ID Call get_collections first to find the ID
GEMINI_NOT_LINKED No Gemini API key User must link key at https://app.reepl.io/settings/ai-models-api
Rate limit exceeded Too many requests Wait a moment and retry
Resource not found Invalid ID The draft/post/collection may have been deleted

Best Practices

  1. Always read the voice profile first. Before writing any content, call get_voice_profile to understand the user's writing style. Posts should sound like them, not like an AI.
  2. Plain text only. Never use markdown in post content. No **bold**, no *italic*, no # headings. LinkedIn renders these literally.
  3. Confirm before publishing. Always show the final content and get explicit confirmation before calling publish_to_linkedin or schedule_post. These affect the user's real LinkedIn profile.
  4. Vary scheduling times. Don't default to 9 AM for every post. Ask the user, or suggest varied slots across mornings, lunch, and end of day.
  5. Never fabricate data. Don't invent engagement metrics, analytics, or post performance numbers. Only report what the API returns.
  6. Respect voice profile locks. If allowAutoUpdate is false, do not modify generatedProfile. The user has intentionally locked their voice profile.
  7. Use the library. Before writing from scratch, check templates and saved posts for inspiration. The user has curated these for a reason.

See Also

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