Conversion Rate Optimization

Orchestrates conversion optimization across the user journey.

Routing

Identify the conversion context and load appropriate patterns:

Context	Reference	Triggers
Marketing pages, landing pages, pricing	references/page-patterns.md	"page not converting", "improve landing page"
Forms (non-signup)	references/form-patterns.md	"form friction", "contact form", "lead capture"
Signup/registration	references/signup-patterns.md	"signup dropoff", "registration friction"
Post-signup onboarding	references/onboarding-patterns.md	"activation rate", "first-run experience"
Paywalls, upgrade screens	references/paywall-patterns.md	"convert free to paid", "upgrade modal"
Popups, modals, banners	references/popup-patterns.md	"exit intent", "email popup"

Workflow

1. Identify stage: Which part of the funnel?
2. Load patterns: Read relevant reference file
3. Assess current state: What exists today?
4. Apply framework: Use patterns for analysis
5. Output recommendations: Prioritized by impact

Common Cross-Cutting Concerns

Mobile Optimization

• Touch targets 44px+
• Appropriate keyboard types
• Single-column layouts
• Sticky CTAs

Trust Signals

• Social proof near conversion points
• Privacy assurances
• Security badges where relevant
• Clear expectations

Friction Reduction

• Minimize required fields
• Smart defaults
• Progressive disclosure
• Clear error handling

Measurement

For any CRO work, ensure tracking:

• Funnel step completion rates
• Drop-off points
• Field-level analytics for forms
• Device/source segmentation

Output Format

Quick Wins

Changes implementable same-day with high confidence.

High-Impact Changes

Bigger changes requiring more effort but significant improvement.

Test Hypotheses

Ideas worth A/B testing rather than assuming.

Expert Panel Review (MANDATORY)

Before returning CRO recommendations, run expert panel review on proposed changes.

See: ui-skills/references/expert-panel-review.md

1. Have 10 advertorial experts score the optimizations 0-100
2. Each provides specific improvement feedback
3. If average < 90: Iterate on recommendations
4. Only return when 90+ average achieved

Key reviewers for CRO:

• Laja - Conversion optimization
• Wiebe - CTA and form copy
• Wroblewski - Mobile and form UX
• Cialdini - Persuasion psychology

Related Skills

• ab-test-setup - For testing changes
• analytics-tracking - For measuring impact
• copywriting - For copy rewrites