BRIDGEBOUND Category II: Based on History (16 Triggers)

Demo Pipeline (3 Triggers)

1. Requested a Demo But Didn't Schedule One - Demo request abandonment
2. Agreed to a Demo & No-Showed - No-show follow-up
3. Prospects Who "Abandoned the Chat" - Chat abandonment

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Closed-Lost (5 Triggers)

4. Demoed in the Past (Ghosted or Went Dark) - Ghosted prospects
5. Went with a Competitor & Up on Renewal - Competitor renewal timing
6. You Messed Up (Ex. Objection of No Budget) - Past objection resolution
7. Didn't Hit ICC (Size) - Company grew into ICP
8. Didn't Hit ICC (Criteria that DQs) - Criteria changed

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Executive Churn / UserGems (3 Triggers)

9. Customers Who Went to Another Company - Champion tracking
10. Customers Who Changed Roles Internally - Internal moves
11. Prospective Company New Hires, Who Never Used Your Product - New decision makers

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Email Engagement (3 Triggers)

12. Opened Prospecting Emails - Email openers
13. Opened Prospecting Emails (Aggressively) - Multiple opens
14. Received an OOO to Prospecting Emails - OOO responses (timing intel)

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Reciprocity (2 Triggers)

15. Companies that Sold You THEIR Product (Tit for Tat) - Vendor relationships
16. Competitors of Your Current Customers - Competitive intelligence

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Re-Engagement Template

Subject: since we last talked

{{firstName}},

When we talked in {{month}}, you mentioned {{objection}}.

Since then, we've {{improvement}}.

Worth another look?

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Timing Considerations

Trigger Type	Optimal Timing
No-show	Same day + 2 days later
Ghosted	30-60 days later
Competitor renewal	90 days before renewal
Champion job change	Days 14-45 in new role

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Combines with

Skill	Why
cold-email-templates-34	Re-engagement templates (#31-34)
buying-signals-6	Champion tracking (signal #1)
clay-enrichment-9step	Track job changes in Clay
cold-call-scripts	No-show phone script

Example prompts

Create a win-back campaign for closed-lost deals from 6 months ago.

How do I track when competitors' customers are up for renewal?

Write a sequence for trigger #9 (Customers Who Went to Another Company).