BRIDGEBOUND Category I: Based on Relationship (39 Triggers)

Share a Common VC (2 Triggers)

1. Common VC with Your Company - Same investor
2. Common VC with Your Customers - VC's other portfolio companies

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Your Customers (5 Triggers)

3. Referral to Network of Happy Customers - Ask for referrals
4. Inbound Referrals from Key Customers - Customer-initiated referrals
5. Engaged with Key Customer's Personal Page - Engaged with customer's content
6. Engaged with Key Customer's Company Page - Company engagement
7. Followers of Key Customer's Company Page - Following customer's company

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C-Suite (3 Triggers)

8. Inbound Referrals from C-Suite - Executive referrals
9. Engaged with C-Suite's Personal Page - Engaged with exec content
10. Mutual Connections with C-Suite - Shared network with execs

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Employees of Your Company (4 Triggers)

11. Inbound Referrals from Company Employees - Team referrals
12. Engaged with Company Employee's Personal Page - Engaged with employee content
13. Mutual Connections with Company Employees - Shared network
14. Previous Employers of Company Employees - Alumni network

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VC Partners (5 Triggers)

15. Inbound Referrals from VC Partners - VC introductions
16. Engaged with VC Partner's Personal Page - VC engagement
17. Mutual Connections with VC Partners - Shared VC network
18. Engaged with VC's Company Page - VC firm engagement
19. Followers of VC's Company Page - Following VC firm

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Advisors (3 Triggers)

20. Inbound Referrals from Advisors - Advisor introductions
21. Engaged with Advisor's Personal Page - Advisor engagement
22. Mutual Connections with Advisors - Shared advisor network

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Board Members (3 Triggers)

23. Inbound Referrals from Board Members - Board introductions
24. Engaged with Board Member's Personal Page - Board engagement
25. Mutual Connections with Board Members - Shared board network

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Customer Advisors (3 Triggers)

26. Inbound Referrals from Customer Advisors - Customer advisor intros
27. Engaged with Customer Advisor's Personal Page - Engagement
28. Mutual Connections with Customer Advisors - Shared network

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Sponsored Company / Joint Marketing (5 Triggers)

29. Engaged with Sponsored Company's Company Page - Partner engagement
30. Followers of Sponsored Company's Company Page - Partner followers
31. Inbound Referrals from Sponsored Company's Employees - Partner referrals
32. Engaged with Sponsored Company's Employee's Personal Page - Employee engagement
33. Mutual Connections with Sponsored Company's Employees - Shared network

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Your Network (6 Triggers)

34. Currently Employed at Prospective Company (Decision Maker) - Direct connection
35. Currently Employed at Prospective Company ("Groundswell") - Internal champion
36. Past Employees of a Prospective Company - Alumni connection
37. Mutual Connections with DM at Prospective Company - Warm intro path
38. Prospects Met at a Networking Event - Event connections
39. Engaged with Your Personal Page - Engaged with your content

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Combines with

Skill	Why
outreach-4-categories	Understand Bridgebound category
personalization-playbooks	Get Bridgebound messaging
linkedin-campaign-complete	Leverage LinkedIn relationships
outbound-triggers-6	Compare with Outbound approach

Example prompts

Create an outreach strategy leveraging trigger #3 (Referral to Network of Happy Customers).

How do I find mutual connections with VCs in my portfolio company's network?

Write an email using trigger #37 (Mutual Connections with DM at Prospective Company).