buying-signals-6
6 Buying Signals (Ranked by Purchase Correlation)
1. Former Customers & Alumni Users (Highest Correlation)
Why it works:
- Trust already established + known playbook
- Faster proof of value
Query: Previous users of your product at new companies
Outreach timing: Immediately upon detection
2. New Leadership ≤90 days
Why it works:
- Mandate for early wins
- Vendor amnesty period
- Budget air cover for new initiatives
Query: LinkedIn job changes, press releases
Outreach timing: Days 14-45 (peak engagement window)
3. High-Intent Website & Content
Why it works:
- BOFU pages: pricing, competitor comparisons, demo, integrations
- Shows active evaluation
Query: Website visitor tracking, content downloads
Outreach timing: Within 24-48 hours (highest intent signal)
Reply rate: 25-30% (they know you)
4. Tech Stack Change
Why it works:
- Active change project indicates openness
- Fresh pain from transition
- New gaps in workflow
Query: BuiltWith, job postings mentioning new tools
Outreach timing: 1-2 weeks after detection
5. Expansion (Raise, New Region/Product)
Why it works:
- Board targets create urgency
- Scale pain emerges
- Standardization moment
Query: Crunchbase, press releases, job postings
Outreach timing: 2-4 weeks after announcement
6. Hiring or Downsizing
Why it works:
- Hiring = ramp pressure, need efficiency
- Downsizing = do-more-with-less mandate
Query: LinkedIn company growth, layoff news
Outreach timing: 1-2 weeks after pattern detected
Signal Performance Benchmarks
| Outreach Type | Reply Rate |
|---|---|
| Cold outreach | 6-8% |
| Signal-based | 18-22% |
| Multi-signal stacked | 35-40% |
Key insight: Signal-based outreach = 3-4x higher contract values
Combines with
| Skill | Why |
|---|---|
clay-buying-signals-5 |
Implement signals in Clay workflows |
gtm-plays-11 |
Match signals to specific GTM plays |
cold-email-4-sequence |
Build sequences around each signal |
bridgebound-in-market-20 |
Deep-dive on in-market triggers |
Example prompts
Which buying signal should I prioritize for a $50K ACV enterprise deal?
Create an outreach strategy combining job change + funding signals for fintech companies.
How do I detect tech stack changes for companies using Salesforce?