INBOUND Premises (30 Triggers)

Content & Events (9 Triggers)

1. Content Downloads - Downloaded gated content
2. Webinar Registrants: Company Webinar - Registered for your webinar
3. Webinar Attendees: Company Webinar - Attended your webinar
4. Webinar Registrants: Sponsored Webinar - Registered for sponsored webinar
5. Webinar Attendees: Sponsored Webinar - Attended sponsored webinar
6. Event Registrants: Company Event - Registered for your event
7. Event Attendees: Company Event - Attended your event
8. Event Registrants: Sponsored Event - Registered for sponsored event
9. Event Attendees: Sponsored Event - Attended sponsored event

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Product Interest (6 Triggers)

10. Freemium Account Registrants - Signed up for free tier
11. Free-Trial Registrants - Started a free trial
12. Blog Subscribers - Subscribed to blog
13. Newsletter Subscribers - Subscribed to newsletter
14. Members of Company Community - Joined your community
15. Members of Sponsored Community - Joined sponsored community

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Social & Intent (8 Triggers)

16. Followers of Company Social Page - Followed your social pages
17. Engaged with Company Social Page - Liked/commented on your posts
18. "Buyer Intent" Prospects (G2 or TrustRadius) - Showing intent on review sites
19. "Dark Funnel" Prospects (6Sense or Bombora) - Intent data signals
20. Viewed Company Website - Website visitor identified
21. Opened Marketing Emails (Aggressively) - High email open rate
22. Clicked-Thru Marketing Emails (Aggressively) - High email CTR

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Sponsored Influencers (8 Triggers)

23. Postbound Leads Sent from Sponsored Influencer - Influencer referrals
24. Engaged with Sponsored Influencer's Personal Page - Engaged with influencer
25. Followers of Sponsored Influencer's Personal Page - Following influencer
26. Mutual Connections with Sponsored Influencer - Shared network
27. Engaged with Sponsored Influencer's Company Page - Company engagement
28. Followers of Sponsored Influencer's Company Page - Company followers
29. To Postbound "Groundswell" for Info - For ALL postbound actions
30. To DM Based on "Groundswell" Postbound - For ALL postbound actions

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Inbound Response Framework

Messaging approach: Trigger-Based Relevance ONLY

First Line: Trigger-Based Relevance ONLY
Second Line: CTA to Book Time (Optional: Core-Static Relevance)

Priority order: Hand-raisers (demo requests) > High-intent (pricing page) > Content engagement > Social signals

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Combines with

Skill	Why
outreach-4-categories	Understand Inbound category
personalization-playbooks	Get Inbound messaging playbook
cold-email-templates-34	Find inbound follow-up templates
email-metrics-benchmarks	Benchmark inbound performance

Example prompts

Create a follow-up sequence for webinar attendees who didn't book a demo.

Which inbound triggers should I prioritize for a high-velocity sales motion?

Write an email for trigger #10 (Freemium Account Registrants) for a SaaS product.