Design a Multi-Channel Outbound Cadence

Help the user design a complete outbound cadence for Salesloft, Mailshake, Smartlead, Lemlist, Yesware, or Hunter.io — from architecture and timing through full content for every step, A/B testing, and optimization benchmarks.

Step 1 — Gather context

If references/learnings.md exists, read it first for accumulated knowledge.

Ask the user:

1. What's the campaign goal?

   • A) Cold outbound — net-new prospects, no prior relationship
   • B) Inbound follow-up — responding to a lead that came in
   • C) Trigger-based — responding to a signal (job change, funding round, tech install, intent data)
   • D) Re-engagement — reviving a cold or stalled conversation
   • E) Expansion — reaching new contacts at existing customer accounts
   • F) Other — describe it

2. Who is the target persona? (title, seniority, industry, company size)