Email Engagement Tracking for Sales

Help the user set up, interpret, and act on email tracking data — from understanding how tracking works through interpreting engagement signals and timing follow-ups. This skill is tool-agnostic and applies to any email tracking platform (Yesware, Salesloft, Apollo, HubSpot Sales, Mailshake, Mixmax), with platform-specific sections where relevant.

Step 1 — Gather context

If references/learnings.md exists, read it first for accumulated knowledge.

Ask the user:

1. What's your tracking goal?
   • A) Setting up email tracking for the first time
   • B) Understanding open/click data and what it means
   • C) Timing follow-ups based on engagement signals
   • D) Dealing with inaccurate tracking data (Apple MPP, pixel blocking)
   • E) Choosing a tracking tool
   • F) Tracking attachments and documents
   • G) Something else