influData Platform Help

Helps the user with influData platform questions — from AI-powered creator discovery and audience analysis through campaign tracking, social listening, outreach mailing, and reporting.

Step 1 — Gather context

Ask the user:

1. What do you need help with?

   • A) Finding influencers — search, filters, lookalikes
   • B) Analyzing a creator — audience quality, demographics, engagement
   • C) Campaign tracking — setting up tracking, reading KPIs, reporting
   • D) Social listening — brand mentions, hashtag tracking, UGC discovery
   • E) Outreach mailing — emailing creators from influData
   • F) Co-Pilot AI — using the AI assistant for profile insights
   • G) Chrome extension — viewing creator data on Instagram/TikTok
   • H) Pricing / plan selection
   • I) Something else — describe it

2. Which social platforms are you targeting?

   • A) Instagram
   • B) TikTok
   • C) YouTube / YouTube Shorts
   • D) Twitch
   • E) Snapchat / Facebook
   • F) Multiple — specify which

3. What's your influData plan?

   • A) Pro (€599/mo)
   • B) All-In (€1,199/mo)
   • C) Enterprise (custom)
   • D) Free trial / evaluating
   • E) Not sure

If the user's request already provides most of this context, skip directly to the relevant step. Lead with your best-effort answer using reasonable assumptions (stated explicitly), then ask only the most critical 1-2 clarifying questions at the end.

Step 2 — Route or answer directly

If the request maps to a specialized skill, route:

• Ad campaign strategy / targeting / bidding → /sales-retargeting or /sales-b2b-advertising
• Email marketing to subscribers → /sales-email-marketing
• Affiliate program design → /sales-affiliate-program
• UGC gallery / shoppable content → /sales-tagshop
• Tool integration architecture → /sales-integration

Otherwise, answer directly from platform knowledge below.

Step 3 — influData platform reference

Creator Discovery

influData's AI-powered search finds creators across 20M+ profiles on Instagram (15M), TikTok (10M), YouTube (5M+), Twitch (~100K), Snapchat, and Facebook.

Prompt-based AI search

• Type natural-language queries: "fitness influencers in Germany with 50K-200K followers who post about home workouts"
• AI interprets intent and returns ranked results
• Supports 15+ filter parameters: location, audience demographics, engagement rate, follower count, content category, language, brand collaborations

Creator Lookalike Builder

• Select up to 3 brands or 10 individual influencers as seed profiles
• AI generates lists of creators matching those characteristics
• Useful for scaling a working creator roster or finding similar profiles in new markets

Collections

• Save creators to collections (like playlists) for organizing campaigns
• Share collections across team members (All-In and Enterprise plans)
• Export as CSV or PDF

Audience Analysis

50+ metrics per creator for vetting quality and fit.

Demographics

• Location — audience geographic distribution (country, city)
• Age and gender — audience age brackets and gender split
• Language — primary languages spoken by audience
• Interests — what topics the audience engages with

Quality signals

• Fake follower detection — identifies bot accounts and purchased followers
• Engagement authenticity — distinguishes real engagement from inflated metrics
• Quality scores — benchmarks creators against similar profiles in their category
• Growth trends — organic vs. suspicious follower growth patterns

Audience overlap

• Compare 2+ creators to see shared audience percentage
• Essential for avoiding redundant reach when booking multiple creators for the same campaign
• Available on all plans

Brand collaboration history

• See which brands a creator has worked with previously
• Identify potential conflicts (competitors) or alignment (complementary brands)
• Historical campaign data viewable on the creator profile

Campaign Management

Track influencer campaigns in real time without manual follow-up.

Content tracking

• Automatic detection of posts, stories, reels, and videos
• Story archival — captures ephemeral content before it disappears (24hr stories)
• Stories are auto-detected — no need for creators to send screenshots
• Track across Instagram, TikTok, YouTube, and more

KPIs and reporting

• EMV (Earned Media Value) — estimated value of organic impressions
• CPM (Cost per Mille) — cost per 1,000 impressions
• Reach — unique accounts exposed to campaign content
• Engagement — likes, comments, shares, saves
• Live dashboard — real-time KPI updates as content goes live

Sentiment analysis

• Semantic comment analysis — AI reads and categorizes comments (positive, negative, neutral)
• Shitstorm detection — alerts when a creator's content triggers controversial or negative reactions at scale
• Campaign sentiment scoring — aggregate sentiment across all campaign content

Campaign seats

• Pro: 10 campaign seats
• All-In: 30 seats
• Enterprise: 60 seats

Social Listening

Monitor brand mentions and discover UGC across platforms.

• Brand mention tracking — detect when your brand is mentioned in posts, stories, captions
• Hashtag tracking — follow branded and industry hashtags
• UGC discovery — find user-generated content about your products
• Retrospective data — up to 1 year of historical mention data
• Tracker limits: Pro (3), All-In (10), Enterprise (20)

Outreach & Mailing

Send creator email campaigns directly from influData (newer feature).

• Email campaigns — send personalized outreach to creators from the platform
• Dynamic placeholders — merge fields for creator name, handle, audience size, etc.
• Templates — save and reuse outreach templates
• Tracking — open rate, reply rate, bounce rate
• Built-in inbox — manage creator replies without switching to your email client

Co-Pilot AI

AI chatbot available on creator profiles.

• Profile summaries — generates a plain-language overview of a creator's performance, audience, and brand fit
• Q&A — ask specific questions about a creator ("Is this creator's audience mostly in the US?", "How has their engagement changed in the last 6 months?")
• Campaign recommendations — suggests creators based on campaign goals

Chrome Extension

View creator insights directly on Instagram and TikTok without leaving the platform.

• Install from Chrome Web Store
• Hover or click on a profile to see key metrics: follower count, engagement rate, audience demographics
• Quick-add creators to influData collections from the browser
• Available on all plans

Pricing

Best-effort — verify at infludata.com/pricing. All plans require 12-month minimum contract.

Plan	Price	Platforms	Audience reports/yr	Campaign seats	Social listening trackers	Key gated features
Pro	€599/mo	Instagram, TikTok, YouTube	300	10	3	Core search + analysis, Chrome extension, exports
All-In	€1,199/mo	All 6 platforms	1,200	30	10	Content search, lookalikes, sentiment, brand analytics, 3 team members
Enterprise	Custom	All 6 platforms	Unlimited (fair use)	60	20	API, SSO, SLA, custom data import, Airtable access, 5 team members

Important plan-gated features:

• Content search — All-In and above only
• Lookalike builder — All-In and above only
• Sentiment analytics / shitstorm detection — All-In and above only
• API access — Enterprise only
• Snapchat and Facebook — All-In and above only (Pro covers Instagram, TikTok, YouTube)

API

• Enterprise-only — no public API documentation available
• API connection is listed as an Enterprise add-on feature
• Auth method, base URL, and endpoints are not publicly documented
• Contact influData sales for API access and documentation

Step 4 — Actionable guidance

Based on the user's specific question:

1. Step-by-step instructions — walk through the task in influData
2. Search strategy — how to construct effective prompts and filter combinations
3. Audience vetting framework — which metrics matter most for the user's goals
4. Campaign setup checklist — what to configure before launching tracking
5. Reporting templates — how to structure influencer campaign reports

Creator vetting checklist

Check	What to look for	Red flag
Engagement rate	1-3% for 100K+, 3-6% for under 100K	Under 1% or suspiciously over 10%
Follower growth	Steady organic growth	Sudden spikes (purchased followers)
Audience location	Matches target market	Audience in unexpected countries
Audience authenticity	Low fake follower %	Over 30% suspicious accounts
Brand collaborations	Complementary brands	Competitor collaborations
Content quality	Consistent, on-brand	Inconsistent posting, off-topic

Gotchas

Best-effort from research — review these, especially items about plan-gated features and integration gotchas that may be outdated.

• Audience reports are rationed. Pro gets 300/year, All-In gets 1,200/year. Each time you unlock a creator's audience demographics, it consumes one report. Plan your vetting workflow to avoid burning reports on creators you'll reject for other reasons (check engagement rate and content quality first — those are free).
• Pro plan doesn't include all platforms. Pro covers Instagram, TikTok, and YouTube only. If you need Twitch, Snapchat, or Facebook data, you need All-In or Enterprise.
• Sentiment analysis is All-In only. The "shitstorm detection" and comment sentiment features — arguably the most differentiated features — are gated behind the All-In plan (€1,199/mo). Pro users won't see comment analysis.
• No public API docs. If you need programmatic access to influData data, you must be on Enterprise and request API documentation from their sales team. There's no self-serve developer portal.
• 12-month minimum on all plans. There's no monthly billing option. Factor this into your evaluation — you're committing to at least €7,188 (Pro) or €14,388 (All-In) annually.
• Audience data can be slow. Capterra reviewers note that unlocking audience demographic reports has gotten slower over time. Plan for this during time-sensitive campaign planning.
• Data accuracy varies by platform. Some reviewers report occasional inaccuracies in audience data, particularly for smaller creators or newer platforms (Twitch, Snapchat). Cross-reference key data points with the creator's own analytics when possible.
• Lookalike builder is powerful but needs good seeds. The AI Lookalike Builder requires up to 3 brands or 10 creators as input. If your seed profiles are too diverse, results will be scattered. Use seeds with similar audience profiles for best results.

Related skills

• /sales-tagshop — UGC video ads and shoppable galleries for ecommerce
• /sales-affiliate-program — Affiliate and creator partnership program design
• /sales-content — Sales content management and governance
• /sales-retargeting — Retargeting strategy for campaign audiences
• /sales-cadence — Multi-channel outreach cadence design (for B2B, not creator outreach)
• /sales-do — Not sure which skill to use? The router matches any sales objective to the right skill. Install: npx skills add sales-skills/sales --skills sales-do

Examples

Example 1: Find fitness influencers for a product launch

User says: "I need to find fitness influencers in the US with 50K-200K followers for a protein bar launch" Skill does:

1. Uses AI prompt search: "fitness influencers in the United States, 50K-200K followers, posts about nutrition, protein, or gym content"
2. Applies filters: location (US), follower range, engagement rate minimum (2%+)
3. Vets top results: check audience demographics (US-based audience, 18-35 age range), fake follower %, brand collaboration history (no competitor bars)
4. Saves vetted creators to a collection for the campaign
5. Uses audience overlap to ensure selected creators don't share too much audience Result: Curated list of vetted fitness creators with complementary audiences, ready for outreach

Example 2: Track an Instagram campaign

User says: "I've booked 10 creators for an Instagram campaign — how do I track everything in influData?" Skill does:

1. Creates a new campaign in Campaign Management with campaign goals and KPIs
2. Adds all 10 creators to the campaign by handle
3. Configures automatic story detection and post tracking
4. Sets up the live dashboard with EMV, reach, engagement, and CPM views
5. Enables sentiment analysis (requires All-In plan) to monitor comment sentiment Result: Campaign tracking live with automatic content detection and real-time KPI dashboard

Example 3: Vet a creator for fake followers

User says: "A creator with 500K followers wants $5,000 for a post — how do I check if they're legit?" Skill does:

1. Searches the creator in influData and opens their profile
2. Reviews fake follower detection score — what percentage of followers are suspicious
3. Checks engagement rate against category benchmarks (should be 1-3% for 500K)
4. Examines follower growth chart for suspicious spikes (purchased followers)
5. Reviews audience demographics — if a US-focused brand, audience should be primarily US-based
6. Checks brand collaboration history for past campaign performance Result: Data-driven assessment of creator legitimacy with specific metrics to justify or reject the $5,000 ask

Troubleshooting

Audience report taking too long to load

Symptom: Clicked "unlock audience data" but the report is still loading after several minutes Cause: Known performance issue noted by multiple reviewers — audience reports have gotten slower over time, especially for creators with large followings Solution: Wait up to 5 minutes for large profiles. If still loading, try refreshing the page. For time-sensitive decisions, check the creator's free metrics first (engagement rate, follower count, content) and only unlock audience data for your shortlist. Contact influData support if the issue persists — their support is highly rated (9.6/10).

Search results don't match expectations

Symptom: AI prompt search returns irrelevant creators or misses obvious matches Cause: Natural-language search is powerful but can misinterpret vague queries. The AI may weight different factors than you expect. Solution: Be specific in prompts — include platform, location, follower range, content topic, and audience demographics. Use the 15+ manual filters to narrow results after the AI search. Try the Lookalike Builder with known good creators as seeds for more targeted discovery.

Campaign not detecting creator content

Symptom: Creator posted but the campaign dashboard doesn't show the content Cause: Content detection relies on matching the creator's handle and tracking parameters. Stories have a 24-hour detection window. Some content formats may take longer to index. Solution: Verify the creator's handle is correctly added to the campaign. For stories, influData auto-detects and archives them, but there can be a delay of 1-2 hours. If posts aren't appearing after 4+ hours, check that the creator posted from the correct account and that the content is public (not restricted or close-friends only).