Content Atomizer Skill

Overview

Content Atomizer is the skill of taking one piece of content and breaking it into many pieces for different platforms. This skill teaches you to maximize content reach.

Keywords: content repurposing, content distribution, social media content, multi-channel content, content strategy, content multiplication

Core Methodology

The principle is simple: One piece of content, many formats and platforms.

A 2,000-word blog post can become:

10 social media posts
1 email newsletter
3 short-form videos
1 infographic
1 podcast episode
1 slide deck
5 LinkedIn posts
1 Twitter thread

Your voice stays consistent, but the format and length adapt to each platform.

The 15 Content Formats

Format 1: LinkedIn Posts (5-7 posts)

Length: 100-200 words
Format: Text + 1-2 images/video
Structure: Hook + Story/Insight + Lesson + CTA

Format 2: Twitter/X Threads (2-3 threads)

Length: 5-10 tweets per thread
Format: Text
Structure: Hook tweet + Explanation tweets + Conclusion

Format 3: Instagram Captions (3-5 posts)

Length: 100-150 words
Format: Image + Caption
Structure: Hook + Story/Insight + Lesson + CTA

Format 4: TikTok/Short-Form Video Scripts (3-5 videos)

Length: 30-60 seconds
Format: Video script
Structure: Hook (3s) + Problem (5-10s) + Insight (10-15s) + CTA (3-5s)

Format 5: Email Newsletter (1 email)

Length: 300-500 words
Format: Email
Structure: Hook + Story/Insight + Lesson + CTA

Format 6: Podcast Episode Clips (2-3 clips)

Length: 30-90 seconds
Format: Audio clip + Transcript
Structure: Hook + Insight + Takeaway

Format 7: YouTube Shorts (3-5 videos)

Length: 15-60 seconds
Format: Vertical video
Structure: Hook (2s) + Content + CTA (3s)

Format 8: Infographic (1 infographic)

Format: Visual representation
Content: Main headline + 3-5 key points + Visual elements

Format 9: Slide Deck (1 deck)

Length: 10-15 slides
Structure: Title + Problem + 3-5 Content Slides + Conclusion + CTA

Format 10: Quote Graphics (5-10 graphics)

Format: Image + Quote text
Content: One key quote + Attribution + Branded design

Format 11: Carousel Posts (2-3 carousels)

Length: 5-10 slides per carousel
Format: Multi-slide post
Structure: Hook + 3-5 Content Slides + CTA

Format 12: Blog Post Snippets (3-5 snippets)

Length: 300-500 words each
Format: Extracted section
Content: One key section + Link to full post

Format 13: Case Study (1 case study)

Length: 1,000-1,500 words
Format: Detailed story
Structure: Situation + Action + Result + Lesson

Format 14: FAQ/Explainer (1 document)

Length: 500-1,000 words
Format: Q&A format
Structure: 5-10 questions + Clear answers

Format 15: Webinar Outline (1 outline)

Length: 45-60 minute webinar
Format: Detailed outline
Structure: Intro (5m) + Problem (10m) + Solution (20m) + Examples (10m) + Q&A (10m) + CTA (5m)

The Atomization Process

Step 1: Choose Your Seed Content

Pick one piece of content that:

Is substantial and valuable
Reflects your positioning and voice
Has multiple key ideas

Step 2: Extract Core Ideas

Break your content into 5-10 core ideas:

Idea 1: [Main concept]
Idea 2: [Key framework]
Idea 3: [Example or story]
Idea 4: [Surprising insight]
Idea 5: [Actionable takeaway]

Step 3: Plan Your Atomization

Decide which formats to use:

LinkedIn Posts: 5 posts (Ideas 1-5)
Twitter Threads: 2 threads (Ideas 1-2, 3-4)
Email: 1 email (All ideas)
TikTok: 3 videos (Ideas 1, 3, 5)
Quote Graphics: 5 graphics (Key quotes)

Step 4: Create Your Atomic Content

Use prompts with Claude to generate all formats at once.

Step 5: Distribute Across Platforms

Schedule your atomic content:

Monday: LinkedIn Post 1
Tuesday: Twitter Thread 1
Wednesday: Email Newsletter
Thursday: TikTok Video 1
Friday: LinkedIn Post 2
Saturday: Instagram Post 1
Sunday: Quote Graphic 1

How to Use This Skill

First Time: Choose one blog post or video and atomize it
With Claude: Use prompts to create all atomic content
In Projects: Reference this framework for every piece
Refinement: Track which formats drive most engagement

Integration with Other Skills

Content Atomizer works with:

SEO Content — Your blog posts become seed content
Brand Voice — Your voice stays consistent
Newsletter — Your newsletter content gets repurposed
Email Sequences — Your email content gets repurposed

Common Pitfalls

Exact Duplication — Don't copy-paste. Adapt for each platform.
Wrong Format — A 500-word essay doesn't work on TikTok.
Losing Your Voice — Adapt format, not voice.
Too Much Content — You don't need all 15 formats. Pick 5-7.
No Consistency — Atomize regularly to build momentum.

Time Savings

Traditional: 7.5 hours for 5 pieces
Atomization: 6 hours for 15+ pieces
Savings: 1.5 hours per cycle, 78 hours per year

Next Steps

Once you're consistently atomizing content, move to Skill 10: Orchestrator to manage all skills together.

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