Email Sequences Skill

Overview

Email Sequences are automated emails sent over time with a specific purpose. This skill teaches you to create sequences that convert.

Keywords: email sequences, email automation, email marketing, welcome sequence, nurture sequence, sales sequence, launch sequence

Core Methodology

There are 4 main types of email sequences:

1. Welcome Sequence — Sent immediately after subscription (3-5 emails over 7 days)
2. Nurture Sequence — Sent regularly to engaged subscribers (ongoing)
3. Conversion Sequence — Sent when you have a specific offer (5-7 emails over 2 weeks)
4. Launch Sequence — Sent when launching something new (7-10 emails over 3 weeks)

Each email in a sequence should stand alone AND work together as a journey.