Positioning Angles Skill

Overview

Positioning is not about being better. It's about being different in a way that matters to your audience. One angle will outperform others 3-10x. Test, don't guess.

Keywords: positioning, differentiation, market positioning, unique value proposition, competitive advantage, messaging strategy, brand positioning

The 4-Step Positioning Process

Step 1: Match Your Market Stage

Your positioning approach must match where your market is. Using the wrong approach wastes your message.