Market and Competition Analysis

Use $ARGUMENTS as initial context.

When to use this skill

• Market sizing, segmentation, or entry analysis.
• Competitive landscape mapping or positioning.
• Strategy questions that depend on market dynamics.

How to use this skill

1. Define market boundaries, segments, and time horizon.
2. Identify the relevant competitor set and substitutes.
3. Select 1-3 frameworks that fit the question.
4. Gather facts and assumptions, then test for gaps.
5. Synthesize insights and strategic implications.
6. Recommend next analyses or decisions.
7. If information is missing, ask targeted questions.

Resources

• references/market-frameworks.md - Framework selection and usage.
• references/competitor-profile.md - Data to collect.
• templates/market-competition-analysis.md - Final structure.
• examples/market-competition-example.md - Sample output.

Output guidelines

• Include a competitor matrix and key takeaways.
• Make assumptions explicit and note data gaps.

Missing information to ask for

• Market definition, geography, and segment focus.
• Decision to inform and required level of depth.
• Data availability and constraints.

Keywords

market sizing, competitive analysis, Porter five forces, SWOT, 3C, PESTEL